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Report: Could Upfront Pricing Benefit Both Shoppers and Dealers?

Report: Could Upfront Pricing Benefit Both Shoppers and Dealers?

Shopping for a new car is full of mistrust. Given the tremendous flexibility in vehicle pricing, even if shoppers manage to secure an excellent deal, they often leave the dealership with no reassurance of it, leaving some thinking that they've been scammed. Yet dealerships have been seeing their...

February 28, 2011 by Bengt Halvorson 2

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