Millennials
It's Not The Economy After All: Americans Began Driving Less In 2004
During the Great Recession, researchers noticed a curious trend: Americans were driving less. Analysts devised numerous theories linking the economic downturn to our driving habits, but according to a recently published study, the two have very little to do with one another. The study was conducted...
BMW, Toyota, Mercedes-Benz Are The Most Valuable Auto Brands
How do you value a brand -- not a company, not a world-renowned CEO, but a brand? Marketing research firm Millward Brown knows, and its recent rankings of international... May 22, 2012 by Richard Read
Baby Boomers Keep U.S. Auto Sales Booming
We all know that America's auto market is on a roll. But have you ever stopped to wonder who's leading the charge back to showrooms? J.D. Power and the AARP have. And they... May 3, 2012 by Richard Read 1
Chevrolet Researches What Young Americans Want—And It’s Not Hatchbacks
With the Chevrolet Spark, Sonic, and Cruze this year completing a full suite of small-car models, General Motors now has small cars covered in the U.S. Or so it would seem;... January 9, 2012 by Bengt Halvorson
Zipcar-Funded Study Shows That Young People Prefer Car-Sharing
Chances are pretty good that you've already heard about the young whippersnappers known as Millennials and how they totally prefer gadgets to gearboxes. Now, there's more... December 15, 2011 by Richard Read
New Study Offers More Proof That Gen Y Just Isn't That Into Cars
We've said it before, and now we can say it again: Generation Y doesn't care much for cars. The latest proof comes from research firm Gartner, in a new study to be released... November 23, 2011 by Richard Read
Survey Says: Younger Drivers Prone To Get Lost, Frustrated
Today's drivers have access to a multitude of tech tools that make travel easier: in-car GPS, telematics services, smartphone apps, and so on. But a new survey suggests that... August 8, 2011 by Richard Read 1
Is Social Media Driving Young People Away From, Well, Driving?
If you read our sister sites, you already know that shoppers over 50 account for nearly two-thirds of all new car purchases. What you may not know is that the stats on... November 5, 2010 by Richard Read 4
Trends: Fewer Teens Buying Cars, Younger Motorists Driving Less
It's the peak of summer-job season. And while in the past savings from teens' summer jobs used to often go towards buying a first used car, today it's more likely to go be... July 30, 2010 by Bengt Halvorson
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