Millennials

Older Americans Are Buying All The Cars (And Not Just Because Young People Hate Driving)
Older Americans Are Buying All The Cars (And Not Just Because Young People Hate Driving)

There's a lot of data to suggest that younger people just aren't that into cars. And yet, U.S. auto sales are booming. How is that possible? Bloomberg credits older consumers for the uptick -- specifically those 65 and up. There are several reasons that silver-haired set are buying more cars than...Read More»

Gossip Girl presents the faces of Generation Y
J.D. Power Confirms: Brand Loyalty Is Dead, Especially Among Millennials

As automakers know all too well, Americans have a love-hate relationship with cars. And as if that weren't bad enough, J.D. Power has just revealed that brand loyalty -- the thing that brought our parents back to the same dealership year after year -- is dying a slow death. Among Generation Y...Read More»

Mature Driver
Now We Get It: Boomers Are Buying Hip Cars For Themselves, Not Their Kids

The auto industry is in a very weird place. On the one hand, sales are booming. After several very bleak and painful years, most industry accountants have capped off their red pens and are writing almost entirely in black. Auto technology is booming, too. New powertrains hint at a zippier, greener...Read More»

Generation Y
Young Drivers Build A Car That Millennials Allegedly Want

We've spilled a lot of virtual ink discussing Generation Y (aka Millennials) and their love/hate relationship with cars. Among the findings in recent years: Millennials aren't buying cars. Millennials aren't buying cars, but their parents are probably buying cars for them. Millennials aren't...Read More»

Per-capita vehicle-miles traveled & GDP, from a study by the U.S. Public Interest Research Group
It's Not The Economy After All: Americans Began Driving Less In 2004

During the Great Recession, researchers noticed a curious trend: Americans were driving less. Analysts devised numerous theories linking the economic downturn to our driving habits, but according to a recently published study, the two have very little to do with one another. The study was conducted...Read More»

From the Ford Fiesta Movement campaign
Young Buyers Turn Their Backs On Japan, Look To Detroit & South Korea

The data is clear: folks under 35 aren't as interested in owning a car as their parents and grandparents were. But that doesn't mean they've given up on cars entirely -- and when they do need a set of wheels, they're spending less time loitering on the lots of Toyota, Honda, and other Japanese...Read More»

Transportation and the New Generation, a study by the Frontier Group
Generation Y's Auto Aversion, By The Numbers: Can It Be Fixed?

We've spilled a lot of ink on Millennials and their aversion to buying cars. Some data indicates that folks born between 1981 and 2001 are so un- and under-employed that their parents are the only ones who can afford to shop the showrooms. Other studies suggest that Gen Y finds driving to be a...Read More»

Transportation and the New Generation, a study by the Frontier Group
Young People Are Driving Much Less (But Not For The Reasons You Think)

One of the most interesting trends we've seen among young people is one of the most worrying for automakers: Generation Y's lack of interest in cars. It's been noted in countries around the globe, and we've spent a lot of time discussing the matter here at The Car Connection. The general consensus...Read More»

BrandZ Top 100 Most Valuable Global Brands 2012
BMW, Toyota, Mercedes-Benz Are The Most Valuable Auto Brands

How do you value a brand -- not a company, not a world-renowned CEO, but a brand? Marketing research firm Millward Brown knows, and its recent rankings of international brands puts BMW, Toyota, and Mercedes-Benz at the top of the automotive sector. Millward Brown starts with quantitative data...Read More»

Older driver
Baby Boomers Keep U.S. Auto Sales Booming

We all know that America's auto market is on a roll. But have you ever stopped to wonder who's leading the charge back to showrooms? J.D. Power and the AARP have. And they found out -- not too surprisingly -- that Baby Boomers deserve most of the credit, along with their parents and siblings from...Read More»

2012 Chevrolet Code 130R and Tru 140S concepts
Chevrolet Researches What Young Americans Want—And It’s Not Hatchbacks

With the Chevrolet Spark, Sonic, and Cruze this year completing a full suite of small-car models, General Motors now has small cars covered in the U.S. Or so it would seem; the company also knows that simply offering ordinary hatchbacks and sedans, like the Spark, Sonic, and Cruze, won’t...Read More»

Gossip Girl presents the faces of Generation Y
Zipcar-Funded Study Shows That Young People Prefer Car-Sharing

Chances are pretty good that you've already heard about the young whippersnappers known as Millennials and how they totally prefer gadgets to gearboxes. Now, there's more proof of Generation Y's aversion to vehicles, but there's a catch: it comes from a study funded by Zipcar. That study was...Read More»

Texting in traffic (by Flickr user Mo Riza)
New Study Offers More Proof That Gen Y Just Isn't That Into Cars

We've said it before, and now we can say it again: Generation Y doesn't care much for cars. The latest proof comes from research firm Gartner, in a new study to be released next month. We first noticed the Millennial/motor vehicle mismatch in Japan, which should've given us an inkling of what was...Read More»

Angry teen driver
Survey Says: Younger Drivers Prone To Get Lost, Frustrated

Today's drivers have access to a multitude of tech tools that make travel easier: in-car GPS, telematics services, smartphone apps, and so on. But a new survey suggests that those tools aren't helping younger drivers keep their cool on the road. The study comes from marketing firm Galaxy Research...Read More»

Generation Y
Is Social Media Driving Young People Away From, Well, Driving?

If you read our sister sites, you already know that shoppers over 50 account for nearly two-thirds of all new car purchases. What you may not know is that the stats on shoppers under 35 -- better known as Generation Y or Millennials -- are in the tank, and they may not improve much. When news first...Read More»

Teen driving
Trends: Fewer Teens Buying Cars, Younger Motorists Driving Less

It's the peak of summer-job season. And while in the past savings from teens' summer jobs used to often go towards buying a first used car, today it's more likely to go be used for a smartphone, and young drivers are more likely to share the family car—a safer option, anyway—or stay out of the...Read More»

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