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J.D. Power Confirms: Brand Loyalty Is Dead, Especially Among Millennials

J.D. Power Confirms: Brand Loyalty Is Dead, Especially Among Millennials

As automakers know all too well, Americans have a love-hate relationship with cars. And as if that weren't bad enough, J.D. Power has just revealed that brand loyalty -- the thing that brought our parents back to the same dealership year after year -- is dying a slow death. Among Generation Y... read more

September 11, 2013 by  -
 
From the Ford Fiesta Movement campaign

Young Buyers Turn Their Backs On Japan, Look To Detroit & South Korea

The data is clear: folks under 35 aren't as interested in owning a car as their parents and grandparents were. But that doesn't mean they've given up on cars entirely -- and... read more March 21, 2013 by  4


 
Transportation and the New Generation, a study by the Frontier Group

Generation Y's Auto Aversion, By The Numbers: Can It Be Fixed?

We've spilled a lot of ink on Millennials and their aversion to buying cars. Some data indicates that folks born between 1981 and 2001 are so un- and under-employed that... read more September 6, 2012 by  2


 
Transportation and the New Generation, a study by the Frontier Group

Young People Are Driving Much Less (But Not For The Reasons You Think)

One of the most interesting trends we've seen among young people is one of the most worrying for automakers: Generation Y's lack of interest in cars. It's been noted in... read more June 18, 2012 by  7


 
BrandZ Top 100 Most Valuable Global Brands 2012

BMW, Toyota, Mercedes-Benz Are The Most Valuable Auto Brands

How do you value a brand -- not a company, not a world-renowned CEO, but a brand? Marketing research firm Millward Brown knows, and its recent rankings of international... read more May 22, 2012 by 


 
Older driver

Baby Boomers Keep U.S. Auto Sales Booming

We all know that America's auto market is on a roll. But have you ever stopped to wonder who's leading the charge back to showrooms? J.D. Power and the AARP have. And they... read more May 3, 2012 by  1


 
2012 Chevrolet Code 130R and Tru 140S concepts

Chevrolet Researches What Young Americans Want—And It’s Not Hatchbacks

With the Chevrolet Spark, Sonic, and Cruze this year completing a full suite of small-car models, General Motors now has small cars covered in the U.S. Or so it would seem;... read more January 9, 2012 by 


 
Gossip Girl presents the faces of Generation Y

Zipcar-Funded Study Shows That Young People Prefer Car-Sharing

Chances are pretty good that you've already heard about the young whippersnappers known as Millennials and how they totally prefer gadgets to gearboxes. Now, there's more... read more December 15, 2011 by 


 
Texting in traffic (by Flickr user Mo Riza)

New Study Offers More Proof That Gen Y Just Isn't That Into Cars

We've said it before, and now we can say it again: Generation Y doesn't care much for cars. The latest proof comes from research firm Gartner, in a new study to be released... read more November 23, 2011 by 


 
Angry teen driver

Survey Says: Younger Drivers Prone To Get Lost, Frustrated

Today's drivers have access to a multitude of tech tools that make travel easier: in-car GPS, telematics services, smartphone apps, and so on. But a new survey suggests that... read more August 8, 2011 by  1


 
Generation Y

Is Social Media Driving Young People Away From, Well, Driving?

If you read our sister sites, you already know that shoppers over 50 account for nearly two-thirds of all new car purchases. What you may not know is that the stats on... read more November 5, 2010 by  4


 
Teen driving

Trends: Fewer Teens Buying Cars, Younger Motorists Driving Less

It's the peak of summer-job season. And while in the past savings from teens' summer jobs used to often go towards buying a first used car, today it's more likely to go be... read more July 30, 2010 by 


 
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