Marketing

Goodbye, Goodwrench
Richard Read By Richard Read

Goodbye, Goodwrench

11/12/2010

When General Motors introduced Mr. Goodwrench to the world in 1974, it was a bold marketing move. The friendly, nerdy guy sporting chunky, horn-rimmed glasses was GM's way of assuring millions of Buick, Cadillac, Chevrolet, GMC, Oldsmobile, and Pontiac owners that they had a place to turn for...

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