Advertisement
Find a Car
Go!

Marketing

 
HGTV Car Hunters Keen on Cruze Over Civic, Corolla

HGTV Car Hunters Keen on Cruze Over Civic, Corolla

Chevrolet knows it has not been competitive in the compact car segment in far too long, and now that it is launching a new car that is finally competitive, it needs to grab the consumer's attention. Awareness is a huge issue that is sometimes hard to overcome, that goes along with perception. Both... read more

November 11, 2010 by  - 0
 
Duramax & Allison

Video: Chevy Silverado Loads Up On Funny In New 'Max & Al' Campaign

Marketing to truck fans can be tough. They tend to be well-informed shoppers and very brand loyal, so convincing them to switch brands or models has to be more than smoke and... read more November 8, 2010 by  0


 
2010 Chevrolet Impala

Chevy Hands AARP Members $1000 Toward A 2010 or 2011 Impala

If you've reached the Big 5-0 and you're in the market for a new sedan, you might want to renew your AARP card: for the month of November, GM is offering AARP members a... read more November 4, 2010 by  4


 
Volkswagen's 'Yes We Can' ad

Today In Advertising: Yes, We Can...Sell Volkswagens

Volkswagen may have trouble meeting its lofty 2018 sales goals, and Democrats may have suffered losses at the polls yesterday, but together, they can...sell cars to South... read more November 3, 2010 by  0


 
Screencap for Skoda Fabia vRS ad

Video: Skoda Packs The Fabia vRS Full Of Lean, Mean Stuff

In Europe, the Volkswagen subsidiary known as Skoda has undergone a slow but undeniable transformation. When VW took the Czech company under its wing in the early 1990s, it... read more November 2, 2010 by  0


 
Screencap from Chevrolet's 'Chevy Runs Deep' ad

Video: GM Reverses Course, Gives 'Chevy' Back To America

Remember a few months ago when word leaked out that Chevrolet was trying to put the kabosh on the word "Chevy"? It turned out that GM's marketing team was trying to tidy up... read more October 28, 2010 by  5


 
When Harry Met Sally

Video: VW Hitches Its Wagens To Film Buffs

Chances are pretty good that you've seen When Harry Met Sally -- and even if you haven't, you've almost certainly witnessed that scene. You know: the one where Meg... read more October 26, 2010 by  0


 
Screencap from Land Rover's 'Pulse of the City' program

Land Rover Launches Evoque-ative 'Pulse Of The City' App

Earlier today at Celebs And Cars, we talked about the launch of the 2010 Range Rover Evoque and a new marketing campaign called the "Pulse of the City Project". In case you... read more October 25, 2010 by  0


 
Ford Motor Company's Jim Farley

Ford Motor Company Named 'Marketer Of The Year'

For 40 years, Advertising Age magazine has pored over marketing campaigns from corporations and politicians across America, with the goal of selecting its "Marketer of the... read more October 19, 2010 by  1


 
Screencap from Brotherton Cadillac's Race for a Ride contest

Cadillac Dealer Taps Twitter To Raise Cash For Charity

What's great about social networks like Facebook and Twitter is that they're constantly changing. They grow and evolve thanks to user-generated content, and we're always... read more October 14, 2010 by  0


 
Screencap from the Skoda Belgium website

Skoda Uses Facebook For Something We'd Like To Call 'Crowdhaggling'

We don't have much cause to talk about Skoda on this side of the Atlantic, but an unusual new promotion from the Czech Republic-based brand has turned our heads. Skoda's... read more October 14, 2010 by  0


 
Promo shot for the '2011 Mediocrity', part of a viral Subaru campaign

Subaru Talks About 'Mediocrity'

Last week, we told you about the 2011 Mediocrity -- a bogus new car at the center of a mysterious stealth marketing campaign. We'd seen some spy shots of the vehicle, then we... read more October 12, 2010 by  2


 
Full Auto Brake with Pedestrian Detection  -  2011 Volvo S60

Volvo Wins 'Best Use Of Facebook' At Digi Awards

Ad agencies haven't always known what to do with their digital departments. Sometimes, the web team has been dumped in a corner of the graphic design office. Other times... read more October 12, 2010 by  0


 
Jason Sadler hawking the Nissan Juke

Nissan Very Excited To Put Juke Marketing In The Hands Of 'Virtual Nobodies'

We love PR people. Sometimes, they give us great scoops about upcoming rides, or offer us test drives before models launch. And sometimes, they make us laugh, as one PR team... read more October 8, 2010 by  0


 
2011 Mitsubishi Outlander Sport  -  "World's First Online Test Drive"

Test-Drive A Real 2011 Mitsubishi Outlander Sport, Remotely

Mitsubishi has lined up the opportunity for virtual test-drives of its new 2011 Outlander Sport. And no, we're just talking about another tilt-and-pan virtual showroom... read more October 7, 2010 by  0


 
BP fail whale

AdAge Lists The Worst Social Media Screw-Ups Of All Time, Two Automakers Make The Cut

We can get a little feisty when we're talking about marketing campaigns. Some people get amped about football, for others, it's flan, and for us, it's how navigable your... read more October 7, 2010 by  1


 
Advertisement
Advertisement

 
© 2014 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.
Advertisement