Marketing

Video: Volkswagen Harnesses The 'Hilarity' Of SNL For New 'VW Academy'
Video: Volkswagen Harnesses The 'Hilarity' Of SNL For New 'VW Academy'

Everyone knows that Volkswagen is wrangling to become the world's largest automaker by 2018. We also know that the company has had trouble on the sales front, especially here in the U.S., where VW's numbers have been on the decline since the original Beetle's heyday in the 1970s. To counter that...Read More»

The plural of Prius Facebook campaign from Toyota
Facebook Or Face-To-Face: How Do You Learn About New Cars?

An article came across the news feeds yesterday suggesting that manufacturers of green cars rely more heavily on social media than other automakers. Eh, we're not so sure. It's true that different markets need to be reached in different ways. Pickup truck buyers, for example, have traditionally...Read More»

The Virtue 100 -- most discussed brands of 2010
Which Automakers Do You Talk About Most?

Here at SocialCarNews, we talk about nearly all of the world's major automakers -- then again, that's our job. But which car companies is the rest of America talking about? Marketing research firm Virtue just released its annual list of the Virtue 100, which answers exactly that question. The...Read More»

Porsche's Facebook page
Facebookers: Want Your Name Engraved On A Porsche? There's Still Time!

A few weeks ago, Porsche launched a massive campaign to reach the one million mark on its Facebook page. As an incentive to get users to "like" Porsche, the company offered fans the opportunity to have their names engraved on a special Porsche model, which will go on display next February at the...Read More»

2011 Lexus CT 200h
The Stranger Side Of Green: Lexus Targets All-Night Videogamers With The CT 200h

Last spring, Lexus' marketing team came up with a metaphor about the "Darker Side of Green" to sell the new Lexus CT 200h. The gist was that the 200h is yin and yang, green and powerful -- good for the planet and good for the soul. We don't think the two are polar opposites, and we certainly...Read More»

Quick Response code used in a magazine
New Yorkers: Win A 2011 Ford Fiesta In Next Week's City-Wide Scavenger Hunt

If you happen to live in New York City -- or if you're going to be there next Tuesday, December 21 -- you might want to pay attention, because two of the web's hipper lifestyle magazines have put together a city-wide scavenger hunt, and the winner will receive a new 2011 Ford Fiesta. The contest is...Read More»

2011 Volkswagen Jetta
Promo: Get A New 2011 Volkswagen Jetta For Just $5,995 (That's Not A Misprint)

Shopping clubs like Groupon and Living Social are all the rage these days, and newcomer Gilt.com is clearly hoping to capitalize on the group-discount shopping mentality. Less than two weeks before the Christmas holiday, Gilt has announced a partnership with Volkswagen to offer nine brand new 2011...Read More»

Honda's 'NaughtyOrNice-a-tron'
Breaking: Honda Sees You When You're Sleeping, Knows If You've Been Naughty

We talk a lot about apps at Social Car News, but most of those apps are for smartphones. We often forget that Facebook has apps, too -- and they're not all about tending sheep. In fact, Honda just launched a Facebook app that's not only timely, but also fairly funny: the "NaughtyOrNice-a-tron". The...Read More»

2011 Jeep Wrangler
As Blogging Dies, Jeep Gets A Blog

The evidence is everywhere: the weblog's days are numbered. Sure, web magazines and news sites are likely to survive, but for corporations looking to connect with customers, the blog is the equivalent of the boy band: a product of the year 2000. So why would Jeep join the blogging world now? Why...Read More»

Taxi accident
Video: New York City Wants To Remind You (And Your Children) That Speed Kills, Yo

If you're a member of the National Motorists Association, we have some bad news: New York City is teaching young people about the dangers of speeding. Them's the breaks. (Or "brakes". Take your pick.) On a recent fall day, New York City's Department of Transportation Commissioner, Janette...Read More»

YouGov analysis of GM brand
Survey: America Loves GM Again

Say what you will about General Motors -- and you've probably said plenty the past two years -- but things may finally be looking up for America's largest automaker. A new survey from research firm YouGov indicates that there's light at the end of GM's tunnel, at least as far as the company's...Read More»

Artist Laurence Gartel's Tesla Roadster for Art Basel Miami 2010
Audi, Tesla Head To Miami With Very Different Takes On The Electric Car

Art festivals are big business these days, and they all take different forms. Some, like the ones in Venice, Sao Paolo, and New Orleans look like museum exhibitions splattered across entire cities. Others, like the one taking place in Miami this weekend, look like super-schmancy versions of you...Read More»

Speed Camera Lottery project for VW's Fun Theory campaign
Video: In Sweden, Speed Camera Pays YOU

You might recall last year's "Fun Theory" campaign from Volkswagen. We discussed it several times at TheCarConnection, and some of campaign's clips -- like the one of subway stairs converted into a giant piano keyboard -- generated huge views on YouTube. What we failed to mention, however, was that...Read More»

Scion AV website
Scion Makes Movies For Millennials, But Will They Help Sell Cars?

If you keep tabs on our parent site, TheCarConnection, you might remember the launch of Scion's AV website last December. ScionAV.com was envisioned as a sort of online magazine -- a way for the automaker to buff its brand by engaging Millennials on art, music, and lifestyle topics. Recently, Scion...Read More»

Screencap from "Embrace Life" seatbelt ad
Video: YouTube Crowns Its First 'Ad Of The Year' Winner

There are a lot of commercials floating around the internet (and on TV, too, we suppose), and a number of international awards have sprung up to recognize excellence in the field of advertising. So far, Cannes has been the biggest of the bunch, but Cannes and other award-givers often focus on...Read More»

Audi A8 Experience app for iPad
2010 Los Angeles Auto Show: Audi Debuts 'Audi A8 Experience' App For iPad

Audi has released yet another app for its fans -- this time, one centered on the company's flagship A8 sedan. Unlike many of the automaker's other apps, the "Audi A8 Experience" isn't about racing or games, but capturing the luxury experience. The app aims to give users a good idea of the A8's full...Read More»

2010 Ford Fusion Hybrid
2010 Los Angeles Auto Show: Ford Named 'Green Marketer Of The Year'

Earlier this week, we told you about Nielsen's first-ever "Green Marketer of the Year" award and about the five automakers the research firm had named as finalists: Chevrolet, Ford, Honda, Mercedes-Benz, and Toyota. The envelope has now been passed and opened, and -- drumroll, please -- the winner...Read More»

Whitney Cummings interviews Brian Solis for Darkcasting
Wall Street Journal Reveals Twitter, Facebook Can Be Used To Sell Things (Like The Lexus CT 200h)

According to a report in the Wall Street Journal, automakers have grown weary of hiring high-priced celebs like Ricardo Montalban and John Slattery to hawk their rides. Nowaday's, car marketers are focusing their attention on "a similarly powerful but cheaper source: young social-media influencers...Read More»

2011 Chevrolet Volt
Chevrolet, Ford, Honda, Mercedes-Benz, And Toyota Named Nielsen Finalists For Green Marketing

Like any trend, the "green" movement has fallen in and out of favor, but for the past few years, it's been especially popular -- maybe as popular as it was when it first gained mainstream momentum during the hippie movement of the 1960s. And perhaps because of that popularity, Nielsen has decided...Read More»

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