Marketing

African-American Auto Market Surged In 2010, Toyota Benefited Most
African-American Auto Market Surged In 2010, Toyota Benefited Most

Toyota is now the top single brand among African Americans, with 15 percent of the new-vehicle market. That's according to information and marketing analysts at Polk, who listed Ford, Chevrolet, Honda, and Nissan as runners up, each with more than ten percent of the market. While what Polk calls...Read More»

Volkswagen's 'The Force' ad for the 2012 Passat
Never Mind The Hamsters: VW's Darth Vader Ad Is The Only One You Really Liked

Forget Chrysler and that "Born of Fire" ad that generated so much buzz (justified or not). Forget Kia and its indomitable, award-winning rodents. The only auto ad from 2011 that you folks really enjoyed is Volkswagen's clip with the diminutive Darth Vader. We're not making that up: marketing...Read More»

2011 MINI Cooper Countryman
A Guerilla Story, But Not Osama

I thought nothing could knock Kate and Prince William’s marriage off the front pages of every media outlet on the planet (except the North Korean Proletariat Daily Bugle), and we thank whatever benevolent force in the universe managed to do it. How many fancy hats could you stand to see...Read More»

Kia 'Hamsters' commercial
Kia's Hamsters Scurry Off With Nielsen's Top Ad Award At The 2011 New York Auto Show

It's official: Americans love rodents. That rule may not apply so much to rats or nutria, but cuter critters like squirrels and chipmunks are tops with U.S. consumers. And at the pinnacle of the rodent pyramid, we find hamsters -- specifically, the road-trippin' hamsters featured in commercials for...Read More»

Toyota Prius Eco-Greenhouse in MONOPOLY Millionaires game by Electronic Arts
Monopoly Millionaires Lets You Pass Go, Collect $200, And Save The Planet In A Virtual Toyota Prius

Weary of pulling weeds on Farmville? Been around the block one too many times in Car Town? Need a new way to look busy in your cubicle without actually being busy? Look no further than Monopoly Millionaires -- now with special add-ins from Toyota. For the next 12 months, folks who play Monopoly...Read More»

Fast Five trailer playing at Car Town drive-in cinema
Car Town's Virtual World Offers Real-World Amenities -- Including Fast Five Movie Tickets

Last summer, we announced the launch of a new app on Facebook: Car Town. It was meant to be the gearhead's answer to Farmville and Petville and other social games that encourage obsessive-compulsive types to do repetitive chores in a virtual world while presumably ignoring their chores in this one...Read More»

Dodge 'Haiku For You' ad
UPDATED: Dodge's 'Haiku For You' Is The Worst Ad Of 2011 (So Far)

UPDATED: SEE BELOW After months of near-silence during its painful restructuring process, Chrysler began crawling back toward the world of advertising. Its first efforts -- one of which was dedicated to Burmese dissident Aung San Suu Kyi -- were not especially well received. Then came a few new...Read More»

Full Auto Brake with Pedestrian Detection  -  2011 Volvo S60
The New Volvo Hates Its Fans (But Loves Its Lawyers)

For years, Volvo was the redheaded stepchild of Ford Motor Company, and even before the recession hit in 2008, Ford had begun looking to find a new home for the Swedish marque. Though a foster parent was soon found in China, Ford's negotiations with Geely took a long time to resolve and undid much...Read More»

Rebecca Black - Friday
Rebecca Black, Eminem Giving Chrysler Extra (Blemished) Face Time?

Quick: Which music-video face do you most associate with Chrysler now: Eminem, or Rebecca Black? Chrysler no doubt would rather have you think of its Super Bowl commercial, starring Eminem, but it would be hard to find someone who logs any time connected and hasn't seen the cobbled-together music...Read More»

Chevy's 'Diamonds and Dreams' makeover in Granite, CA
Video: Chevy Builds Field Of Dreams In California -- Your Community Could Be Next

About a year ago, Chevrolet launched an online contest for communities across the U.S. The five grand prize winners of the "Building Diamonds and Dreams" competition would receive makeovers for their youth baseball fields, courtesy of Chevrolet and Scotts Company. The contest ended around July 30...Read More»

Entries in Saab's banner ad competition
Saab Wants You To Design The World's Best Banner Ad. Good Luck.

Nobody loves banner ads. They're often garish to the point of being offensive, and they take up space that could otherwise be used for news, reviews, syllogisms, or whatever the kids are into these days. Worst of all: they're not very effective for advertisers. But Saab hopes to change all that...Read More»

Screencap of Nissan Juke campaign with Sports Illustrated
Video: Nissan Pits New Juke Model Against Swimsuit Models (Get It?)

There are probably worse things than Nissan's latest ad campaign for the 2011 Juke -- Ebola, for example. Or pleated pants. Or Bieber Fever. Or...well, that's about it. It's a shame, because we've been blessed with a slew of good car commercials in recent weeks. The "Imported from Detroit" ad for...Read More»

2011 Ford Explorer
Ford Wants To Send You On The Adventure Of A Lifetime In A 2011 Explorer

Ready for some adventure? Ford certainly hopes so. Building on the social media success of its Fiesta Movement, Ford has launched the "Go. Do. Adventures" contest to promote the 2011 Ford Explorer. Just tell Ford about your dream adventure vacation, and if you're lucky, Scott Monty & Co. will...Read More»

Screencap from Dodge 'Snowpocalypse' commercial
Ha! Dodge Laughs In The Face Of The Snowpocalypse

If you've been in Tahiti the past few months, consider yourself lucky, because those of us in North America have been subjected to a nonstop barrage of winter storms, snowpocalypses, snowtastrophes, and snowmageddons. No one has been spared -- not even Katie Couric. Almost worse than the snow and...Read More»

Eminem in Chrysler's Super Bowl XLV ad
So, Who Won The Super Bowl: Chrysler Or VW?

It's all anyone has talked about for at least two months: last night's knock-down, drag-out on the Fox network. With family, with friends, with strangers on the subway, we've debated who would win, who would lose, whose strategy would work, and whose would live in infamy. Hours later, we're still...Read More»

2011 Nissan Leaf electric car at NYC Marathon, Oct 2010, with Marathon CEO Mary Wittenberg
Nissan Sponsors Nashville's Version Of The Rock 'n' Roll Marathon

Many of you know about the Rock 'n' Roll Marathon, a nationwide series of events promoting health, headbanging, and Dodge's sporty lineup. But while Dodge sponsors the series as a whole, other companies often step in to sponsor individual runs. Case in point: Nissan, which has underwritten the Rock...Read More»

Animal Planet's Puppy Bowl
Subaru Prefers Puppy Bowl To Super Bowl & Offers Free Pet Treats On Facebook

There's a lot of chatter in marketing circles about the auto industry's return to Super Bowl advertising. Because the spots are so expensive -- around $3 million per 30-second ad -- this year's demand for airtime is seen as an indicator of strength in the automotive sector. But one of 2010's most...Read More»

Still from Honda's 'The Undying Dream'
Video: Honda's New Film, 'The Undying Dream', Plays Sundance

While much of America's attention this weekend was focused on a certain football game, for a handful of film buffs and car fans, the center of the known universe was the Sundance Film Festival. That's where Honda unveiled the latest short in its "Dream the Impossible" film series -- this one dubbed...Read More»

2011 MLK Reading Project sponsored by Chevrolet
Chevrolet Sponsors The 2011 MLK Reading Project

Companies are always trying to spiff up their images. Whether they sell cars, clothing, or fast food, businesses work hard to make consumers believe they stand for something bigger than merely "selling things". Chevrolet's newest online initiative aims to do that by aligning the brand with Dr...Read More»

The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.