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2011 Porsche Sport Drive: Getting Butts In Seats

2011 Porsche Sport Drive: Getting Butts In Seats

Porsche has stated in no uncertain terms that it wants to grow its sales volume. Porsche feels it has a perception issue -- it thinks consumers view its cars as expensive and impractical. Like other automakers, it realizes that one of the best ways to help change peoples minds is to get butts in... read more

July 22, 2011 by  - 0
 
2011 Chevrolet Equinox LTZ

“Main Street in Motion” Puts the Public Behind the Wheel of GM's Latest

It's a surprisingly well-kept secret that major automakers sometimes invite prospective customers to test-drive their cars at staged events held in large parking lots around... read more June 30, 2011 by  0


 
2011 Volkswagen Routan

Rebel Attack: Greenpeace Uses The Force Against Volkswagen

I blogged yesterday about VW trying to engage its fans in helping to make the next commercial in its series “Drive Until.” I found this to be a good approach to... read more June 29, 2011 by  0


 
2012 Volkswagen New Beetle in Britney Spears' 'I Wanna Go' video

Britney Spears Pimps The 2012 Beetle

There are days when you have to wonder if the universe is run by a drunken frat boy with a sense of humor. Case in point: the latest Britney Spears video that pimps the 2012... read more June 22, 2011 by  3


 
Chevy, Buick, and GMC 'Main Street in Motion' drive event, CitiField, NYC, June 2011

Chevy, Buick, GMC Get 'Butts In Seats' Via Stadium Drive Days

Let's say you're the largest U.S. automaker, and you have a little problem. You're building cars that get good reviews for features, fit, finish, and fuel economy, but half... read more June 20, 2011 by  7


 
L2's Facebook IQ survey for 2011

BMW Zooms To The Front Of The Pack On Facebook

If you're on Facebook, you understand its allure, its dazzling ability to connect you with friends, fremenies, people you'd thought you'd forgotten, and others you wished you... read more June 3, 2011 by  0


 
2012 GMC Sierra 2500 HD

GMC Loans Trucks To Nonprofits For Its 2012 Catalog Photoshoot

If you're a regular reader of auto sites like this one, you've probably noticed something peculiar about the promotional pics of new vehicles -- namely, that many of them... read more May 25, 2011 by  0


 
Soviet-era ekranoplan

The Death and Rebirth of the Automotive Industry

The automotive industry has faced some, errrr, challenges in the past few years. At times, many said outright that the industry was dying. But as 2010 and 2011 are proving... read more May 23, 2011 by  1


 
2012 Audi A6 Avant

How to Get from ‘B’ To ‘A’? Ask Audi

Having had a relatively low stress day, I decided to ruin it by intentionally engaging in what I like to call “anger gardening.” It involves weeding my backyard... read more May 23, 2011 by  0


 
Cadillac on Foursquare

Cadillac Comes To Foursquare: Discuss

Cadillac used to be the car of grandparents' dreams: solid, dependable, and staid. It said, "Yes, I've arrived...at Denny's for the early bird special." In recent years... read more May 20, 2011 by  0


 
Honda Sounds of Civic contest

Honda Is Looking For The Next Justin Bieber (Or Lady Gaga): Video

When Honda launched its first marketing salvo for the revamped 2012 Civic, we were underwhelmed -- mostly because we're grammar nerds and the campaign's tagline has a major... read more May 18, 2011 by  0


 
2011 Jeep Wrangler Mojave

Jeep Wrangler + Lenny Kravitz: I Want To Get Away

Cooking is an inherently tricky business. Too much of one ingredient or too little of another, and the meal is a washout. Moreover, being consistent while cooking ... no... read more May 16, 2011 by  1


 
Thor Acura press kit

Thor Blows Up On Acura: Press Kit Triggers Ann Arbor Evacuation

photo by Matt Tierney Thor may be blowing up at the box office, but this afternoon, the movie was also responsible for a full evacuation of parts of downtown Ann Arbor. A... read more May 13, 2011 by  9


 
2012 Audi A7 3.0T

Audi A7: Bitten, Smitten and One Sexy Kitten

How do you define cool? Everyone has their own definition and interpretation, but I would generally say that when it comes all things automotive, there has to be a visual... read more May 12, 2011 by  4


 
Brake & Gas characters from Hertz ad campaign

Hertz Sweepstakes Offers Free Rentals & A New Chevrolet Camaro SS

Whether you're in the market for a new car or just looking for some weekend R&R, you may want to pay attention to a new promotional campaign from Hertz. The rental car... read more May 5, 2011 by  0


 
2011 Toyota Camry LE

African-American Auto Market Surged In 2010, Toyota Benefited Most

Toyota is now the top single brand among African Americans, with 15 percent of the new-vehicle market. That's according to information and marketing analysts at Polk, who... read more May 4, 2011 by  0


 

 
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