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Super Bowl Should Be A Bonanza For Automakers (Except Kia)

Super Bowl Should Be A Bonanza For Automakers (Except Kia)

The Super Bowl is one of the biggest advertising events in America, so we'd expect America's biggest advertisers -- namely, the auto industry -- to be front and center during the game. As we've discussed before, spending upwards of $3 million for 30 seconds of advertising is a risky venture, but a... read more

January 25, 2012 by  - 1
 
2012 Volkswagen Beetle

Signs Of Improvement: Volkswagen Signs Up For Super Bowl XLVI

Today's TV pundits spend a lot of time talking about the frailty of the U.S. economy, but that hasn't stopped consumers from visiting their local auto showrooms. Recently, we... read more December 20, 2011 by 


 
Google Plus

Find Your Favorite Automaker On G+

G+ brand pages will be crucial if Google wants to chase Facebook in the race for global social-media domination. But up until now, Google has been missing out on the action... read more December 13, 2011 by  4


 
2012 Fiat 500 'Seduction' commercial

Sexy 2012 Fiat 500 Abarth Ad Gets The Pop-Up Video Treatment

By now, you've probably seen the sexy new "Seduction" commercial for the 2012 Fiat 500 Abarth -- the one where a humdrum cubicle clone has a close encounter with an Italian... read more December 9, 2011 by  1


 
Screencap from the 'See It Through' 2012 Chrysler 300 commercial

2012 Chrysler 300 Debuts New Ad Starring 94-Year-Old Poem

Earlier this year, Chrysler scored a touchdown with its "Born of Fire" Super Bowl ad, featuring Eminem, the Selected of God gospel choir, and the 2011 Chrysler 200. This... read more November 22, 2011 by 


 
2012 Hyundai Veloster

Hyundai Hoping For A Big Win At Super Bowl XLVI

It's that time of year again -- time for family and friends to come together and celebrate one of America's most joyous events, the Super Bowl. With less than three months to... read more November 14, 2011 by 


 
1993 Cobra R Forza Motorsport 3

Would You Buy A Car That You Drove In A Video Game? Ford Thinks So

Pop in nearly any video game these days, and you're likely to see a slew of ads. In racing games like Forza Motorsport 4 and Gran Turismo 5, some of those ads come in the... read more November 3, 2011 by  1


 
Jennifer Lopez in an ad for the 2012 Fiat 500c

2012 Fiat 500c Commercial Starring Jennifer Lopez, Explained

Last week, we told you about Fiat's new commercial for the 500c, starring singer/actress Jennifer Lopez. But watching that ad is a little confusing, like joining an episode... read more September 20, 2011 by  5


 
Toyota's 'Your Other You' campaign

Toyota Hit With $10 Million Lawsuit For Stalker-Themed Ad Campaign

Toyota's "Your Other You" ad campaign for the 2009 Matrix was supposed to capitalize on the "punking" trend popular at the time. But when a woman got unknowingly dragged into... read more September 16, 2011 by  1


 
Jennifer Lopez in an ad for the 2012 Fiat 500c

Jennifer Lopez Joins Eminem's Chrysler Crew, Flaunts Fiat 500

Newly single mamí-from-the-block Jennifer Lopez has gone boldly where few A-List celebs are willing to go: deep into the belly of a car commercial. For now, at least... read more September 14, 2011 by  6


 
2012 Hyundai Veloster

Hyundai Aces Brand Loyalty Study; Toyota, Ford Make The Top 100

The good news -- for Hyundai fans, at least -- is that the Korean automaker has driven to the top ten of Brand Keys' Customer Loyalty Leaders Index for a second year in a... read more September 13, 2011 by 


 
Kia Soul hamsters in 'Share Some Soul'

Kia Soul Hamsters Live To Dance Another Day (Now With Aliens)

In advertising, there are three things that sell: sex, babies, and cute, fuzzy animals. (Note: each should be used separately.) As proof of the third item on that list, we... read more August 26, 2011 by  1


 
Chevrolet wants to be more like Apple

GM's Marketing Guru Wants Chevrolet To Become Apple

On Tuesday, General Motors held its second annual "Global Business Conference" for investors. And during the presentation, GM's chief marketing officer, Joel Ewanick, said... read more August 11, 2011 by  9


 
2011 Scion tC 2-door HB Man (Natl) Steering Wheel

2011 Scion tC: Is Scion Curbing Your Enthusiasm?

Toyota's Gen Y arm, Scion, has been a bit of a mystery to me, but not because of the product. The xB, xD and tC in their first generation were really on the mark when it came... read more July 28, 2011 by 


 
2011 Porsche Sport Drive

2011 Porsche Sport Drive: Getting Butts In Seats

Porsche has stated in no uncertain terms that it wants to grow its sales volume. Porsche feels it has a perception issue -- it thinks consumers view its cars as expensive and... read more July 22, 2011 by 


 
Skoda's 'Family Composer' website

Skoda Uses Spotify To Put Romance In the Passenger's Seat

The music service Spotify is a big hit with younger consumers, and not surprisingly, advertisers from every industry are going full-tilt capitalize on its booming popularity... read more July 18, 2011 by 


 
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