Marketing

Subaru Needs Your Help Building 'The Guide To Everything'
Subaru Needs Your Help Building 'The Guide To Everything'

Subaru prides itself on being a brand for adventurous types -- a reputation that's reflected in the company's lineup of sporty, AWD vehicles. Now, Subaru is asking those thrill-seekers -- whether they're Subaru owners, fans, or interested bystanders -- to help create a handbook for those who take...Read More»

Chevy's 'Stay Clutch' promo for the Chevrolet Sonic
2012 Chevrolet Sonic Gears Up For 'Stay Clutch' Contest

Last month, we told you that manual transmissions were making a comeback. Now, the good folks at Chevrolet are capitalizing on that trend with a new campaign aimed at college kids called "Stay Clutch". Like most of Chevy's marketing around the Sonic, the "Stay Clutch" campaign is almost entirely...Read More»

Chevrolet ad in the 2012 Motor City Pride program
Chevrolet Volt 'Comes Out' For Detroit's LGBT Pride Weekend

On June 28, 1969, gays, lesbians, and their transgendered friends took to the streets of New York, protesting the harassment they'd experienced at the hands of the city's police force. The violence -- now known as the Stonewall Riots -- lasted for several days and altered the way that Americans...Read More»

Facebook
GM Unlikes Facebook, Ford & Chrysler Are Still Besties

About half of all Americans use Facebook, and yet, just days before the company launches one of the most eagerly anticipated IPOs in recent memory, General Motors has pulled all advertising from the network. This isn't especially surprising. GM's head marketing honcho, Joel Ewanick, has long been a...Read More»

Ford's Go Further Commercial
Ford Is Going Further--But Has It Gone Far Enough?

With most of its 20 cars, crossovers and trucks new in the past five years, Ford Motor Company thinks it's a completely different car company than the one you may have bought from--or skipped over--the last time you purchased a new vehicle. It's been hammering that point home in a series of "Drive...Read More»

2012 Mitsubishi Outlander Sport
Mitsubishi Gives You The Day Off With A 2012 Outlander Sport (Video)

Spring has sprung, and you're itching to hit the showrooms for some test drives. The only thing standing in your way is this stupid thing called "work". No problem: if play your cards right -- and if you live in the right county -- Mitsubishi will send over a temp to keep your cubicle warm, while...Read More»

2012 Jeep Grand Cherokee SRT8
Three Of Five Parents Involve Kids In Car-Buying Decisions, Study

It may come as a shock to some automakers, and a few parents, but a new proprietary study from The Family Room finds that three of five parents (57 percent) today involve their kids in car-buying decisions. The story, originally appearing in Advertising Age, caught our attention, and we wanted more...Read More»

Subaru's 'Dog tested. Dog approved' blooper reel
Subaru’s ‘Dog Tested, Dog Approved’ Bloopers Reel (Video)

You don’t have to be a dog owner, or even a Subaru owner, to be tickled watching some of the outtakes from Subaru’s ‘Dog Tested. Dog Approved’ television commercial filming. The canines featured in the video posted on YouTube are a unique cast of characters, to be sure...Read More»

'Drive It Like You Hate It' Volvo ad from 1962
Volvo's Famous 'Drive It Like You Hate It' Ad Reimagined: Video

If you're reading this from North America or Western Europe, you're probably a little groggy thanks to the return of daylight savings time. We recommend easing into your work week with a short video about Volvo's famous "Drive It Like You Hate It" ad from 1962, reimagined by its creator, Amil...Read More»

Teams competing in Escape Routes, a TV series for the 2013 Ford Escape
2013 Ford Escape & Escape Routes: Coming To A TV Near You!

If you're smitten with the all-new 2013 Ford Escape, we have great news: the Escape is getting ready for its closeup, courtesy of a new TV series airing jointly on NBC and Telemundo's mun2. Ford's roll-out of the all-new 2013 Escape has been a bit slower than you'd expect. Typically, an automaker...Read More»

Interactive brochure for the 2012 Subaru Impreza
Dynamic Interactive 2012 Brochures – From Subaru, Of Course

The latest in what has been a flurry of news from Subaru is the launch of its dynamic interactive brochures for the 2012 product lineup. More than just a static collection of pages, these brochures are fun, informative, and can be shared with friends using social media. What else would you expect...Read More»

Interactive brochure for the 2012 Subaru Impreza
Subaru Launches Sleek, Interactive Brochures For 2012 Models

Subaru has worked hard to brand itself as an eco-friendly car company. Today, that reputation gets a boost from six new, digital brochures touting Subaru's 2012 lineup of vehicles. The brochures are available for the 2012 Impreza, Impreza WRX/STI, Legacy, Outback, Forester, and Tribeca -- just...Read More»

Subaru's FirstCarStory.com
Love Or Hate Your First Car? Share Your Story On Subaru’s FirstCarStory.com

If you drive, you always remember your first car. It could have been a multicolored beater that barely made it down the road or a so-so looking sedan that made you feel like a million bucks. Now, with FirstCarStory.com, from Subaru, you can tell your vividly-remembered story of your first set of...Read More»

Mazda - Dr. Seuss The Lorax Spot
Mazda Teams With Dr. Seuss To Promote 2013 CX-5 Crossover In New Ads

Families with small children, or those who love Dr. Seuss, will get a glimpse of the all-new 2013 Mazda CX-5 in TV commercials designed to heighten interest in the new small crossover and get consumers into the theaters for the March 2 debut of Dr. Seuss’ The Lorax. In the spots, created in...Read More»

2012 Kia Soul
2012 Kia Red Rock Special Edition Soul: A Red Rock Way To Roll

It’s no secret that automakers showcase concept vehicles at major auto shows to gauge consumer reaction before making a decision to build them – or not. In the case of the Kia Red Rock Special Edition Soul, previously shown as a concept at the 2011 New York Auto Show, consumers reacted...Read More»

2013 Hyundai Elantra GT
Hyundai, Ford, Honda Create The Most "Consumer Delight"

Competition is tough these days, and with new offerings constantly popping up from every corner of the world, things are only going to get tougher down the road. According to research firm Brand Keys and its 2012 Customer Loyalty Engagement Index, the companies best prepared to thrive in today's...Read More»

Chevrolet Silverado '2012' ad for Super Bowl XLVI
Did Ford's F-150 Fumble To The Chevrolet Silverado During Super Bowl XLVI?

If you watched the Super Bowl last night, you probably caught Chevrolet's ad for the 2012 Silverado pickup. Most saw it as a clever riff on the whole 2012/Mayan calendar/world-ending thing that's rumored to occur later this year. When the folks at Ford watched it, though, all they saw was red. The...Read More»

'Camping' ad from Subaru's 'Dog Tested, Dog Approved' campaign
Subaru’s New Canine Cast Ready For Prime-Time In ‘Dog Tested. Dog Approved’ Campaign

What do you have planned for Super Bowl Sunday? Besides noshing and rooting for your favorite team, that is? While the players take to the field, Subaru owners and their four-legged canines will take to the streets to celebrate the second annual Subaru Game Day Dog Walk. In fact, the Game Day Dog...Read More»

'Camping' ad from Subaru's 'Dog Tested, Dog Approved' campaign
Subaru Says: Skip The Super Bowl & Take Rover For A Romp

This Sunday, millions of folks around the world will huddle around the warm glow of their TVs to watch the biggest game of the year (or at least the commercials). But Subaru is encouraging dog owners to take a break from the Super Bowl shenanigans and walk their pooches to the park. It's all part...Read More»

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