Marketing
Love Or Hate Your First Car? Share Your Story On Subaru’s FirstCarStory.com
If you drive, you always remember your first car. It could have been a multicolored beater that barely made it down the road or a so-so looking sedan that made you feel like a million bucks. Now, with FirstCarStory.com, from Subaru, you can tell your vividly-remembered story of your first set of...
Did Ford's F-150 Fumble To The Chevrolet Silverado During Super Bowl XLVI?
If you watched the Super Bowl last night, you probably caught Chevrolet's ad for the 2012 Silverado pickup. Most saw it as a clever riff on the whole 2012/Mayan... February 7, 2012 by Richard Read 19
Subaru’s New Canine Cast Ready For Prime-Time In ‘Dog Tested. Dog Approved’ Campaign
What do you have planned for Super Bowl Sunday? Besides noshing and rooting for your favorite team, that is? While the players take to the field, Subaru owners and their... February 3, 2012 by Suzanne Kane
Subaru Says: Skip The Super Bowl & Take Rover For A Romp
This Sunday, millions of folks around the world will huddle around the warm glow of their TVs to watch the biggest game of the year (or at least the commercials). But Subaru... February 3, 2012 by Richard Read
Super Bowl XLVI Play-By-Play: Which Ads Run When (With Video)
If you're a football fan, it's easy to keep track of this Sunday's Super Bowl match-up. After all, at 6:30pm Eastern, you have a pretty good idea which teams you'll be... February 2, 2012 by Richard Read 1
Women’s Influence In Car Buying Evolving: Study
Automotive marketers have known for some time that women exert a powerful influence over what cars will be purchased for family as well as personal use. But a new study... February 1, 2012 by Suzanne Kane
How To Win Two 2012 Toyota Camrys During The Super Bowl: Video
Toyota is giving you the chance to win not one, but two 2012 Toyota Camrys this week. It's part of a promotion called "The Camry Effect", which involves a new ad campaign... February 1, 2012 by Richard Read
Super Bowl Should Be A Bonanza For Automakers (Except Kia)
The Super Bowl is one of the biggest advertising events in America, so we'd expect America's biggest advertisers -- namely, the auto industry -- to be front and center during... January 25, 2012 by Richard Read 1
GM Goes For A Clever End Run On Super Bowl Advertising
Advertising during the Super Bowl is like trying out a new stunt at the Olympics: you can nail it and win big, or you can fall flat on your face and ruin your reputation for... January 6, 2012 by Richard Read 2
Share Your Fave Chevrolet Commercial, Win A Shot At $10,000 (Or Something)
Last week, we told you about Chevrolet's "Route 66" Super Bowl ad contest, which will give one lucky independent filmmaker 30 seconds of Super Bowl airtime. But there's a way... December 28, 2011 by Richard Read
GM Drops Big Fuel As Social Media Agency
After a short year-long relationship, General Motors is dropping Big Fuel as its social media agency of record. In early November, GM announced it would begin an overall... December 20, 2011 by Joel Feder 2
Signs Of Improvement: Volkswagen Signs Up For Super Bowl XLVI
Today's TV pundits spend a lot of time talking about the frailty of the U.S. economy, but that hasn't stopped consumers from visiting their local auto showrooms. Recently, we... December 20, 2011 by Richard Read
Find Your Favorite Automaker On G+
G+ brand pages will be crucial if Google wants to chase Facebook in the race for global social-media domination. But up until now, Google has been missing out on the action... December 13, 2011 by Joel Feder 4
Sexy 2012 Fiat 500 Abarth Ad Gets The Pop-Up Video Treatment
By now, you've probably seen the sexy new "Seduction" commercial for the 2012 Fiat 500 Abarth -- the one where a humdrum cubicle clone has a close encounter with an Italian... December 9, 2011 by Richard Read 1
2012 Chrysler 300 Debuts New Ad Starring 94-Year-Old Poem
Earlier this year, Chrysler scored a touchdown with its "Born of Fire" Super Bowl ad, featuring Eminem, the Selected of God gospel choir, and the 2011 Chrysler 200. This... November 22, 2011 by Richard Read
Hyundai Hoping For A Big Win At Super Bowl XLVI
It's that time of year again -- time for family and friends to come together and celebrate one of America's most joyous events, the Super Bowl. With less than three months to... November 14, 2011 by Richard Read
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