Marketing

California Dealers Accuse Tesla Of 'Misleading' Customers With Financing Promises
California Dealers Accuse Tesla Of 'Misleading' Customers With Financing Promises

Honestly, Tesla can't catch a break. First, it had to make a fully electric car that didn't look like a doorstop or a computer mouse from 1997. No small task, that. Then, it had to find a few backers, which caused consternation in some corners. And then it had to jump perhaps the biggest hurdle of...Read More»

2014 Cadillac SRX
Cadillac Leads Lincoln In Luring Buyers Back To The Brand

A couple of days ago, we discussed Lincoln's "Hello, Again" rebranding campaign, which raised the question, "Is producing independent short films the best way to attract new buyers?" It's too early to answer that, but according to marketing firm YouGov, Cadillac is already doing a better job with...Read More»

'A Likely Story', the screwball comedy reimagined, courtesy of Lincoln
Ford Teams Up With Vanity Fair & Indie Directors To Reinvent Lincoln: Will It Work?

Old Spice, Wendy's, MySpace: rebranding campaigns are everywhere these days. Now, Ford is trying its hand at the "re-invigoration" game with a new series of videos that aim to dust off the Lincoln name. It's called the Lincoln Reimagine Project, and it's an element of Lincoln's larger "Hello...Read More»

2014 Honda Odyssey Touring Elite
2014 Honda Odyssey Ads Feature Neil Patrick Harris & Rainn Wilson

Just three days after we wrote about the importance of taglines in advertising, Honda has announced a new tagline of its own: "Start Something Special". And naturally, the automaker has a series of commercials to help launch the phrase. According to Honda's Mike Accavitti, "The new Honda tagline is...Read More»

Lee Iacocca Ad
Tuesday Challenge: Match 10 Advertising Taglines To The Right Car Companies

A few weeks ago, we took a spin down memory lane, recalling some of our favorite (and least-favorite) car commercials. But auto marketing is more than just celebrity spokespeople, clever plot lines, and computer-generated hamsters. As high-tech as the advertising industry has become, one thing...Read More»

Land Rover Expedition completes cross-country trip, completely off-road
Land Rover Finishes A Cross-Country Drive -- Completely Off-Road

Plenty of folks have made cross-country road trips -- you might have even made one this summer. But chances are, yours was nothing like the trek that Land Rover just completed. That's because Land Rover's team did something that's rarely done nowadays, thanks to America's love of asphalt: it made...Read More»

Porsche 911 Carrera 4S, as designed by Facebook fans
Porsche Fans Design 911 Carrera 4S That None Of Us Can Buy (But You Can Drive It)

Earlier this year, Porsche rolled out an unusual marketing campaign: to celebrate its 5,000,000 Facebook fans, the automaker invited the public to help design a very special 911 Carrera 4S. Things began simply enough, with fans voting on the car's exterior color. (Spoiler: Aqua Blue Metallic won...Read More»

Jennifer Lopez in an ad for the 2012 Fiat 500c
5 Of The Best Car Commercials (And 5 Of The Worst)

Maybe it's just us, maybe it's the dog days of summer, but it seems as if auto advertising has slowed to a standstill. We know that's not the case -- car commercials, like time, wait for no man, woman, or manbearpig. They flood the airwaves, the interwebs, and all points in-between with touching...Read More»

Fiat's 'You Wear' Facebook fashion app
Fiat's 'You Wear' Facebook App Diagnoses Your Personality, Suggests Color Options

To some automakers, calling one of their creations a "chick car" is a slap in the face. They fight back, arguing that their cars have a broad customer base, not the narrow appeal that the name "chick car" implies. (It's worth noting that antonyms like "muscle car" don't elicit the same reaction. In...Read More»

2014 Ford Fiesta ST
Forget Amazon & Lowe's: Ford Is The Top Brand In America

Ford has done it: the Detroit automaker is now the best-perceived brand in the U.S. -- not just among car companies, but among all companies. That news comes from marketing research firm YouGov. Every day of the week, its workers speak to 5,000 Americans, gauging public opinion on 1,100 of the...Read More»

'Body Paint' ad for the Fiat 500 Abarth Cabrio
Fiat 500 Abarth Cabrio Recreated By Nude Women, Because Everyone Is Out Of Ideas

If you don't keep tabs on the advertising world, we have some very cool news: Fiat has unveiled a new ad for the 500 Abarth Cabrio in which the car itself is represented by nude, body-painted, female models! Stop reading here, watch the video clip above, and enjoy your day. On the other hand, if...Read More»

Fiat's 'Environmentally Sexy' matchmaking site
Fiat Is Your FWB In New, 'Environmentally Sexy' Campaign

F is for Friday. And Fiat. And Frivolous. And so, we present EnvironmentallySexy.com, Fiat's flashy, frivolous new website. Happy Friday. On the surface, "Environmentally Sexy" looks like an especially cheesy dating site, complete with lovey-dovey photos of models who found love with other models...Read More»

Leonard Nimoy & Zachary Quinto in a commercial for the Audi S7
5 Cameos That Could've Made Audi's Spock Vs. Spock Commercial More Awesome

No doubt about it: Audi's new commercial starring Leonard Nimoy and Zachary Quinto is 31 flavors of awesome. Dubbed "The Challenge", the clip manages to work in numerous Trekkie gags while hyping the Audi S7. We even get a glimpse of Shelley, the autonomous Audi TT designed by Stanford University's...Read More»

Turtle Wax ad
Today In Press Releases: Turtle Wax Wants To See You Topless

We receive plenty of curious press releases here at The Car Connection. Some hype "experts" that we might want to interview. (We don't.) Some tout products suited for "mature" websites. (We may be old, but we're rarely mature.) And some are just plain weird. We'll let you decide where to file the...Read More»

Screencap from the 'Pipe Job' ad for the Hyundai iX35 FCEV
Worst Ad Of The Week: Hyundai Finds Hilarity In Suicide

(NOTE: If the video embedded above has been taken down, just zip on over to your video-sharing site of choice and search for "Hyundai Pipe Job". A certain automaker would be wise to remember that the internet is forever.) The world is full of bad advertising. Sometimes, ads fail through no fault of...Read More»

Ford Figo ad featuring Paris Hilton and the Kardashians
Ford Apologizes For Ad Featuring Paris Hilton & Bound, Gagged Kardashians

Ford's thoughtful approach to marketing yields huge dividends. Its "Fiesta Movement" campaign, for example, remains the yardstick by which other social media forays are measured. But that doesn't mean that Ford and its numerous agency partners are infallible. Sometimes, mistakes are made, leaving...Read More»

Audi R8 e-tron, featured in Iron Man 3
Audi R8 E-Tron Co-Stars In Iron Man 3

Movies, books, and television shows can boost a brand to new heights. Think Risky Business and Ray Bans, or E.T. and Reese's Pieces. More recent examples of great product placement include The Italian Job, which helped relaunch the MINI brand in the U.S. Or Transformers 2, which wasn't...Read More»

2014 Ford Fiesta
Ford Needs 100 Social Media VIPs To Tout 2014 Fiesta

Back in 2009, Ford launched one of the auto industry's most successful social media campaigns. The "Fiesta Movement" was meant to build awareness of the 2011 Ford Fiesta before its 2010 debut, and boy, did it ever: 60% of Americans knew about the car long before it rolled into dealerships. How did...Read More»

Ram's 'God Made a Farmer' spot for Super Bowl XLVII
Ram Is The Only Auto Brand To Create A Top-Ten Super Bowl Ad

Plenty of websites and media firms rank Super Bowl ads -- in fact, we discussed several of them on Monday, the day after the big game. But when it comes to TV viewers and statistics, one authority carries more weight than nearly all of the others combined: Nielsen. After the Super Bowl broadcast...Read More»

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