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Cadillac Leads Lincoln In Luring Buyers Back To The Brand

Cadillac Leads Lincoln In Luring Buyers Back To The Brand

A couple of days ago, we discussed Lincoln's "Hello, Again" rebranding campaign, which raised the question, "Is producing independent short films the best way to attract new buyers?" It's too early to answer that, but according to marketing firm YouGov, Cadillac is already doing a better job with... read more

September 13, 2013 by -
 
Land Rover Expedition completes cross-country trip, completely off-road

Land Rover Finishes A Cross-Country Drive -- Completely Off-Road

Plenty of folks have made cross-country road trips -- you might have even made one this summer. But chances are, yours was nothing like the trek that Land Rover just... read more August 27, 2013 by 0


 
Porsche 911 Carrera 4S, as designed by Facebook fans

Porsche Fans Design 911 Carrera 4S That None Of Us Can Buy (But You Can Drive It)

Earlier this year, Porsche rolled out an unusual marketing campaign: to celebrate its 5,000,000 Facebook fans, the automaker invited the public to help design a very special... read more August 16, 2013 by 0


 
Jennifer Lopez in an ad for the 2012 Fiat 500c

5 Of The Best Car Commercials (And 5 Of The Worst)

Maybe it's just us, maybe it's the dog days of summer, but it seems as if auto advertising has slowed to a standstill. We know that's not the case -- car commercials, like... read more August 14, 2013 by 15


 
Fiat's 'You Wear' Facebook fashion app

Fiat's 'You Wear' Facebook App Diagnoses Your Personality, Suggests Color Options

To some automakers, calling one of their creations a "chick car" is a slap in the face. They fight back, arguing that their cars have a broad customer base, not the narrow... read more July 22, 2013 by 1


 
2014 Ford Fiesta ST

Forget Amazon & Lowe's: Ford Is The Top Brand In America

Ford has done it: the Detroit automaker is now the best-perceived brand in the U.S. -- not just among car companies, but among all companies. That news comes from marketing... read more July 16, 2013 by 0


 
'Body Paint' ad for the Fiat 500 Abarth Cabrio

Fiat 500 Abarth Cabrio Recreated By Nude Women, Because Everyone Is Out Of Ideas

If you don't keep tabs on the advertising world, we have some very cool news: Fiat has unveiled a new ad for the 500 Abarth Cabrio in which the car itself is represented by... read more July 12, 2013 by 4


 
Fiat's 'Environmentally Sexy' matchmaking site

Fiat Is Your FWB In New, 'Environmentally Sexy' Campaign

F is for Friday. And Fiat. And Frivolous. And so, we present EnvironmentallySexy.com, Fiat's flashy, frivolous new website. Happy Friday. On the surface, "Environmentally... read more June 21, 2013 by 0


 
Leonard Nimoy & Zachary Quinto in a commercial for the Audi S7

5 Cameos That Could've Made Audi's Spock Vs. Spock Commercial More Awesome

No doubt about it: Audi's new commercial starring Leonard Nimoy and Zachary Quinto is 31 flavors of awesome. Dubbed "The Challenge", the clip manages to work in numerous... read more May 8, 2013 by 4


 
Turtle Wax ad

Today In Press Releases: Turtle Wax Wants To See You Topless

We receive plenty of curious press releases here at The Car Connection. Some hype "experts" that we might want to interview. (We don't.) Some tout products suited for... read more May 8, 2013 by 0


 
Screencap from the 'Pipe Job' ad for the Hyundai iX35 FCEV

Worst Ad Of The Week: Hyundai Finds Hilarity In Suicide

(NOTE: If the video embedded above has been taken down, just zip on over to your video-sharing site of choice and search for "Hyundai Pipe Job". A certain automaker would be... read more April 26, 2013 by 3


 
Ford Figo ad featuring Paris Hilton and the Kardashians

Ford Apologizes For Ad Featuring Paris Hilton & Bound, Gagged Kardashians

Ford's thoughtful approach to marketing yields huge dividends. Its "Fiesta Movement" campaign, for example, remains the yardstick by which other social media forays are... read more March 25, 2013 by 0


 
Audi R8 e-tron, featured in Iron Man 3

Audi R8 E-Tron Co-Stars In Iron Man 3

Movies, books, and television shows can boost a brand to new heights. Think Risky Business and Ray Bans, or E.T. and Reese's Pieces. More recent examples of great product... read more March 7, 2013 by 0


 
2014 Ford Fiesta

Ford Needs 100 Social Media VIPs To Tout 2014 Fiesta

Back in 2009, Ford launched one of the auto industry's most successful social media campaigns. The "Fiesta Movement" was meant to build awareness of the 2011 Ford Fiesta... read more February 21, 2013 by 0


 
Ram's 'God Made a Farmer' spot for Super Bowl XLVII

Ram Is The Only Auto Brand To Create A Top-Ten Super Bowl Ad

Plenty of websites and media firms rank Super Bowl ads -- in fact, we discussed several of them on Monday, the day after the big game. But when it comes to TV viewers and... read more February 8, 2013 by 6


 
'Father and Sun' ad for the 2013 Volkswagen Beetle Cabriolet

2013 Volkswagen Beetle Cabriolet Invites You On A Hawaiian Roadtrip

At first glance, February might seem like a strange time to launch a new convertible, but really, it makes perfect sense: in chilly weather like this, the thought of motoring... read more February 5, 2013 by 2


 

 
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