Marketing

Cadillac Leads Lincoln In Luring Buyers Back To The Brand
Richard Read By Richard Read

Cadillac Leads Lincoln In Luring Buyers Back To The Brand

09/13/2013

A couple of days ago, we discussed Lincoln's "Hello, Again" rebranding campaign, which raised the question, "Is producing independent short films the best way to attract new buyers?" It's too early to answer that, but according to marketing firm YouGov, Cadillac is already doing a better job with...

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