Marketing
Flo Makes 'Top 10' Ad List: Can You Name Other Auto Icons?
When you see a list called the "All-Time Top Ten", you know you're in for trouble. Whether the list is about the ten best quarterbacks in NFL history or the ten best flavors of Jell-O, it's bound to cause a squabble. So when we saw that AdAge had picked the "Top 10 Female Ad Icons of All Time", we...
Don't Love Your New Chevrolet? Return It Up To 2 Months Later
Having second thoughts about that new Chevrolet sitting in your driveway? Is your better half giving you heat for buying a Camaro as a "family car"? Well, don't fret... July 10, 2012 by Richard Read 4
Mercedes-Benz, Honda Are 2012 Brands Of The Year
How do you measure a company's value? Sure, you can look at sales figures, earnings, and other bean-countery things, but there's something just as important that's much... June 26, 2012 by Richard Read 7
Tonight: Pandora & Jeep Team Up For Summer Concert Series
As someone far wiser than us once said: summer's here, and the time is right for dancing in the streets. And the parks. And the underused downtown plazas. And thanks to Jeep... June 14, 2012 by Richard Read
Subaru Needs Your Help Building 'The Guide To Everything'
Subaru prides itself on being a brand for adventurous types -- a reputation that's reflected in the company's lineup of sporty, AWD vehicles. Now, Subaru is asking those... June 8, 2012 by Richard Read 1
2012 Chevrolet Sonic Gears Up For 'Stay Clutch' Contest
Last month, we told you that manual transmissions were making a comeback. Now, the good folks at Chevrolet are capitalizing on that trend with a new campaign aimed at college... June 8, 2012 by Richard Read
Chevrolet Volt 'Comes Out' For Detroit's LGBT Pride Weekend
On June 28, 1969, gays, lesbians, and their transgendered friends took to the streets of New York, protesting the harassment they'd experienced at the hands of the city's... June 5, 2012 by Richard Read 20
GM Unlikes Facebook, Ford & Chrysler Are Still Besties
About half of all Americans use Facebook, and yet, just days before the company launches one of the most eagerly anticipated IPOs in recent memory, General Motors has pulled... May 16, 2012 by Richard Read 7
Ford Is Going Further--But Has It Gone Far Enough?
With most of its 20 cars, crossovers and trucks new in the past five years, Ford Motor Company thinks it's a completely different car company than the one you may have bought... May 1, 2012 by Joel Feder 9
Mitsubishi Gives You The Day Off With A 2012 Outlander Sport (Video)
Spring has sprung, and you're itching to hit the showrooms for some test drives. The only thing standing in your way is this stupid thing called "work". No problem: if play... April 18, 2012 by Richard Read
Three Of Five Parents Involve Kids In Car-Buying Decisions, Study
It may come as a shock to some automakers, and a few parents, but a new proprietary study from The Family Room finds that three of five parents (57 percent) today involve... April 17, 2012 by Suzanne Kane
Subaru’s ‘Dog Tested, Dog Approved’ Bloopers Reel (Video)
You don’t have to be a dog owner, or even a Subaru owner, to be tickled watching some of the outtakes from Subaru’s ‘Dog Tested. Dog Approved’... March 23, 2012 by Suzanne Kane
Volvo's Famous 'Drive It Like You Hate It' Ad Reimagined: Video
If you're reading this from North America or Western Europe, you're probably a little groggy thanks to the return of daylight savings time. We recommend easing into your work... March 12, 2012 by Richard Read
2013 Ford Escape & Escape Routes: Coming To A TV Near You!
If you're smitten with the all-new 2013 Ford Escape, we have great news: the Escape is getting ready for its closeup, courtesy of a new TV series airing jointly on NBC and... March 8, 2012 by Richard Read 5
Dynamic Interactive 2012 Brochures – From Subaru, Of Course
The latest in what has been a flurry of news from Subaru is the launch of its dynamic interactive brochures for the 2012 product lineup. More than just a static collection of... March 6, 2012 by Suzanne Kane
Subaru Launches Sleek, Interactive Brochures For 2012 Models
Subaru has worked hard to brand itself as an eco-friendly car company. Today, that reputation gets a boost from six new, digital brochures touting Subaru's 2012 lineup of... March 5, 2012 by Richard Read
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