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75% Of Hipsters From Outer Space Prefer The Volkswagen Polo

75% Of Hipsters From Outer Space Prefer The Volkswagen Polo

Hot on the heels of yesterday's rendering of the Volkswagen Polo R hatchback comes a new campaign to advertise the Polo in Australia. Things start off beautifully with a stunning VW microsite, then go seriously off the rails with a creepy, off-message video clip that positions the Polo as the car... read more

May 12, 2010 by  - 0
 
TomTom's interactive Star Wars game

On TomTom: 'Luke, I Am Your Father! Now, Take The Third Left.'

Tuesday was Star Wars Day, and we spent it the same way every other fanatic did: by ordering a couple of pizzas, cracking open a case of Mountain Dew, and polishing our Yoda... read more May 6, 2010 by  0


 
Screencap from Audi A1 film series starring Justin Timberlake

Worst Clip Of The Week: Audi's New Video For The A1 Makes Us See Red

Last month, we told you that Audi had created a short action film with brand ambassador Justin Timberlake to help promote the company's new luxury compact, the A1. The first... read more May 5, 2010 by  0


 
Screencap from Toyota Sienna 'Swagger Wagon' video

Toyota Drops A New Sienna Single: 'Swagger Wagon' Feat. Mommy And Daddy

You know, we weren't exactly thrilled with the last round of web ads for the Toyota Sienna. True, the Sienna's a minivan for the soccer mom set, so we weren't exactly hoping... read more May 5, 2010 by  0


 
2011 Chevrolet Volt in New York City, March 2010

Chevrolet Wanders The (Google) Earth To Spark Interest In The Volt

We didn't see many exciting auto launches last year. What with the worldwide economy in meltdown, that was probably to be expected. But 2010 is a different story, and we're... read more May 5, 2010 by  0


 
2010 Suzuki Kizashi

Suzuki Gives You Gas (In A Good Way)

Suzuki is in a pinch. Thanks to quirky (read: not so attractive) styling, iffy product quality, fuzzy brand image, and a small American network of dealerships, Suzuki hasn't... read more April 30, 2010 by  4


 
2011 Ford Mustang GT 5.0

Backwards Day: Ford Uses Social Media To Get Viewers Excited About Trad Media

This is all we got: "Be one of the first to view the new 2011 Mustang commercials showing on American Idol tonight! http://bit.ly/bBlmvO" It came from the Ford Mustang... read more April 29, 2010 by  0


 
Screencap from Honda's 'Impossible Dream II' ad

Wednesday Video Break: Honda Dreams An Impossible, Beautiful Dream

If your Wednesday is shaping up to be anything like ours, you probably need a break. Ordinarily, we'd invite you to join us for margaritas and inter-office shuffleboard, but... read more April 28, 2010 by  1


 
2011 Ford Mustang GT 5.0

Ford, Chrysler Buddy Up With Toby Keith, Bill Goldberg, Zac Brown For America's Troops

Spring has finally sprung, and two of the Detroit Three are rolling out promotional programs that take advantage of the warmer weather. As an added bonus, both promos also... read more April 23, 2010 by  1


 
Screencap from the Audi R8 Spyder 'Beauty and the Beasts' ad

Humpday Video: 'Beauty And The Beasts' Audi R8 Spyder Ad

It's Wednesday. It doesn't really matter if you woke up on the right side of the bed, or if the weather is perfect, or who may or may not have tainted your Cheerios, the fact... read more April 21, 2010 by  1


 
Detroit

Only In Detroit: GM Markets To Churchgoers…At Church?

You're probably familiar with the new-vehicle ride-and-drive events that automakers sometimes stage in shopping centers or other public places, targeting a certain type of... read more April 20, 2010 by  1


 
2010 Buick LaCrosse

Buick Eyes Younger, Hipper Drivers With New iPad Ads

Buick's skid from sporty family ride to stodgy senior-mobile was a long, slow one, and the road back to younger consumers has been decidedly uphill. Last week, we reported... read more April 20, 2010 by  1


 
Spanish-language ad for the 2009 Ford Flex

Automakers Put The Brakes On Marketing To Hispanic, African American Shoppers

We all know that the recent recession was tough. Surrounded by bankruptcies, layoffs, and general economic tsoris, companies of all sorts had to re-examine how they did... read more April 20, 2010 by  4


 
2010 Audi A4 4-door Sedan Auto 2.0T quattro Premium Front Exterior View

Car Buying Is So Personal

In another life I worked for a consumer finance company. It was my first job out of college. For some reason the director of marketing sort of cornered me, a management... read more April 18, 2010 by  0


 
From the Ford Fiesta Movement campaign

Ford Finds Another Silver Lining In The Recession: Better Marketing

Most economists agree that America has finally turned a corner and is on-track for better times. So now would seem an opportune moment to look back and ponder what we've... read more April 16, 2010 by  0


 
European ad for the Nissan Cube 'Symmetry Sucks' campaign

Nissan Says, 'Symmetry Sucks'

Last year, the Nissan Cube shoehorned itself into what's become a very crowded field. Technically, that field is known as that of the "mini multi-purpose vehicle" (aka, the... read more April 15, 2010 by  2


 
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