Marketing

Toyota Brings A Battle Of The Bands To MySpace (Yes, It's Still There)
Toyota Brings A Battle Of The Bands To MySpace (Yes, It's Still There)

Lately, MySpace has begun feeling like a kegger at 4am: mostly empty, with a handful of party weirdos standing in the kitchen, quietly swaying to a mixtape the DJ's girlfriend left behind. Hell, even Tom bailed on that stuff. So far as we know, the only folks who admit to MySpace membership anymore...Read More»

Screencap from Australian clip for the Volkswagen Polo
75% Of Hipsters From Outer Space Prefer The Volkswagen Polo

Hot on the heels of yesterday's rendering of the Volkswagen Polo R hatchback comes a new campaign to advertise the Polo in Australia. Things start off beautifully with a stunning VW microsite, then go seriously off the rails with a creepy, off-message video clip that positions the Polo as the car...Read More»

Screencap from Land Rover LR4 "Sword" commercial
Video: Land Rover Gets Cocky, Tries Comedy

Land Rover has plenty of reason to smile these days. Despite car buyers' interest in smaller vehicles like the Ford Fiesta, the MINI Cooper, and the maybe here/maybe not Audi A1, Land Rover's lineup of SUVs is doing very well in showrooms. In fact, as of April, the company's year-to-date sales were...Read More»

The Chevy Baseball App for iPhone, iPad, and iPod
Chevrolet Gets Into The Game With Baseball App For iPhone, iPad

Last summer, Chevrolet scored big with product placements in Transformers: Revenge of the Fallen. Though the movie was fairly forgettable, folks remembered the cars featured in it, especially the Chevy Camaro. This year, Audi will probably walk away with the best film deal of the summer (seriously...Read More»

2010 Fiat Uno
Fiat And Formspring Reinvent The Press Conference

Over 25? Chances are good that you're blissfully unaware of Formspring.me, a relatively new service that allows curious types (aka "gluttons for punishment") to receive anonymous questions from folks around the interworld. Users signs up for free Formspring accounts, let the world know they're open...Read More»

TomTom's interactive Star Wars game
On TomTom: 'Luke, I Am Your Father! Now, Take The Third Left.'

Tuesday was Star Wars Day, and we spent it the same way every other fanatic did: by ordering a couple of pizzas, cracking open a case of Mountain Dew, and polishing our Yoda figurines while watching Robot Chicken's obsessive, amazing Star Wars parody. We also downloaded Star Wars voices to our...Read More»

Screencap from Audi A1 film series starring Justin Timberlake
Worst Clip Of The Week: Audi's New Video For The A1 Makes Us See Red

Last month, we told you that Audi had created a short action film with brand ambassador Justin Timberlake to help promote the company's new luxury compact, the A1. The first episode of that film launched yesterday, but if you live in North America, you should probably skip it. The Next Big Thing is...Read More»

Screencap from Toyota Sienna 'Swagger Wagon' video
Toyota Drops A New Sienna Single: 'Swagger Wagon' Feat. Mommy And Daddy

You know, we weren't exactly thrilled with the last round of web ads for the Toyota Sienna. True, the Sienna's a minivan for the soccer mom set, so we weren't exactly hoping for Kill Bill, but the warmed-over Christopher Guest/The Office shakycam aesthetic felt forced at best. Thankfully, cleverer...Read More»

2011 Chevrolet Volt in New York City, March 2010
Chevrolet Wanders The (Google) Earth To Spark Interest In The Volt

We didn't see many exciting auto launches last year. What with the worldwide economy in meltdown, that was probably to be expected. But 2010 is a different story, and we're gearing up for several major debuts -- notably, the Ford Fiesta, the Fiat 500, the Nissan Leaf, and that other EV that...Read More»

2010 Suzuki Kizashi
Suzuki Gives You Gas (In A Good Way)

Suzuki is in a pinch. Thanks to quirky (read: not so attractive) styling, iffy product quality, fuzzy brand image, and a small American network of dealerships, Suzuki hasn't gained much traction in the U.S. What's worse, the automaker seems to be hemorrhaging market share: Suzuki's slice of the pie...Read More»

2011 Ford Mustang GT 5.0
Backwards Day: Ford Uses Social Media To Get Viewers Excited About Trad Media

This is all we got: "Be one of the first to view the new 2011 Mustang commercials showing on American Idol tonight! http://bit.ly/bBlmvO" It came from the Ford Mustang Twitter account. And since that account, like most other commercial news streams, is all about hyping company products, we didn't...Read More»

Screencap from Honda's 'Impossible Dream II' ad
Wednesday Video Break: Honda Dreams An Impossible, Beautiful Dream

If your Wednesday is shaping up to be anything like ours, you probably need a break. Ordinarily, we'd invite you to join us for margaritas and inter-office shuffleboard, but the bigwigs have padlocked the tequila vault, so you'll have to be content with video. Fortunately, we've found some very...Read More»

2011 Ford Mustang GT 5.0
Ford, Chrysler Buddy Up With Toby Keith, Bill Goldberg, Zac Brown For America's Troops

Spring has finally sprung, and two of the Detroit Three are rolling out promotional programs that take advantage of the warmer weather. As an added bonus, both promos also have big benefits for members of the armed forces, including car giveaways, charity donations, and free music downloads. Ford's...Read More»

Screencap from the Audi R8 Spyder 'Beauty and the Beasts' ad
Humpday Video: 'Beauty And The Beasts' Audi R8 Spyder Ad

It's Wednesday. It doesn't really matter if you woke up on the right side of the bed, or if the weather is perfect, or who may or may not have tainted your Cheerios, the fact remains: it's Wednesday. Time for a mid-week pick-me-up, and this time it arrives in the form of a new commercial for the...Read More»

Detroit
Only In Detroit: GM Markets To Churchgoers…At Church?

You're probably familiar with the new-vehicle ride-and-drive events that automakers sometimes stage in shopping centers or other public places, targeting a certain type of customer. In this case, it was Sunday drivers—at church. According to the Detroit Free Press, Hartford Memorial Baptist...Read More»

2010 Buick LaCrosse
Buick Eyes Younger, Hipper Drivers With New iPad Ads

Buick's skid from sporty family ride to stodgy senior-mobile was a long, slow one, and the road back to younger consumers has been decidedly uphill. Last week, we reported that after topping out at 72, the average age of Buick drivers has finally begun to drop, and thanks to a new ad campaign...Read More»

Spanish-language ad for the 2009 Ford Flex
Automakers Put The Brakes On Marketing To Hispanic, African American Shoppers

We all know that the recent recession was tough. Surrounded by bankruptcies, layoffs, and general economic tsoris, companies of all sorts had to re-examine how they did business. Across every sector, budgets were cut, and the trimming often began in marketing departments. Particularly hard hit? The...Read More»

2010 Audi A4 4-door Sedan Auto 2.0T quattro Premium Front Exterior View
Car Buying Is So Personal

In another life I worked for a consumer finance company. It was my first job out of college. For some reason the director of marketing sort of cornered me, a management trainee, and started talking out of the box at a time when the expression didn’t even exist. This was 1969 and I guess it was...Read More»

From the Ford Fiesta Movement campaign
Ford Finds Another Silver Lining In The Recession: Better Marketing

Most economists agree that America has finally turned a corner and is on-track for better times. So now would seem an opportune moment to look back and ponder what we've learned from the lean, recessionary months. Among the many things that Ford took away from the ordeal -- including better sales...Read More»

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