Marketing

Today In Lawsuits: General Motors Is No Einstein. No, Really.
Today In Lawsuits: General Motors Is No Einstein. No, Really.

General Motors has a problem. Not its recent bailout. Or its endless personnel shakeups. Or even the public's lingering doubts about GM production quality. No, GM has a problem with its marketing, and it's very, very serious. When GM entered bankruptcy court last summer for its quickie...Read More»

Facebook promo for Volkswagen's Marco Polo game
On Facebook, Volkswagen Plays A Clever Game Of Marco...Polo

A couple of weeks ago, we mentioned Volkswagen's Australian campaign for the revamped Polo, which consists of a dazzling, interactive website (which we love) and a TV spot featuring hipsters from space (which kind of creeps us out). Now there's a new, Facebook element to that Polo campaign, and we...Read More»

Continental ContiSportContact 5P tires
Laying A Patch: Great Tire Commercials

I was watching the hockey game recently and was pummeled mentally not by my team losing in a horrible, humiliating fashion, but rather by the dozens and dozens of crappy ads that ran all night long. Repetitive and insulting beer commercials, questionable GoDaddy commercials, annoying life insurance...Read More»

Justin Kurtz, sued by T&J Towing for defamation on Facebook [via Mark Bugnaski, Kalamazoo Gazette]
Towing Company Learns About Barbra Streisand The Hard Way

Earlier this year, Justin Kurtz's car was towed. No big deal, right? Happens every day. Only problem is, T&J Towing of Kalamazoo, Michigan may have tampered with the car to justify its impounding. Kurtz claimed that T&J disconnected his Saturn's battery to prevent the car alarm from going...Read More»

1997 Oldsmobile 88
Valvoline's 300,000 Mile Engine Guarantee

Since March 1, 2010 Valvoline has been offering to guarantee your engine for up to 300,000 miles, if you “religiously” use their motor oil. The company's material is up front about the limitations that apply: A vehicle must have less than 125,000 miles on it, 18 months lead time between...Read More»

2011 Volvo S60
2011 Volvos To Keep An Eye On

2011 Volvo S60 The newly redesigned S60 is going to make a name for itself in the luxury mid-size sedan class. Boasting a 3.0-liter six-cylinder engine that can push out a strong 300 horsepower, it nearly demolishes its previous model, which was a five-cylinder producing a mere 208 horsepower. The...Read More»

2011 Scion tC by Five Axis
Contest: Unlock Your Own 2011 Scion tC On A New, Virtual Road Trip

Road trips, scavenger hunts, missions, adventures: apparently, these are the things kids love. So it's no surprise that Scion -- which boasts some of the youngest buyers of any automaker in the U.S. -- has developed an online game that uses each of those elements to promote the all new, 2011 Scion...Read More»

Possible Fiat 500 logos from Fiat USA's Facebook page
Unleash Your Inner Design Snob: Vote On Logos For The Fiat 500

There's been a lot of speculation about Sergio Marchionne's plans to consolidate the Chrysler and Fiat families. But amid all the rumor and hearsay and out-and-out gossip, there's one thing we know for sure: Fiat is bringing its long-lived, very popular 500 model to the U.S. And now, we also know...Read More»

Mercedes Facebook app for the SLS AMG
Apps For Facebook, iPhone Put The Mercedes-Benz SLS AMG Front And Center

Mercedes-Benz has tried its hand at apps and social media several times in the past year. Some of those efforts have been, well, less than thrilling, but others have proven pretty useful (at least for buyers). Now, the luxury automaker is giving it another go with apps for Facebook and the...Read More»

2010 Buick Regal GS Concept
Making Buick Regal Again, It Ain't Easy

You know when you surf the web for good car news, you know, the stuff that gets your blood pumping when you see big, fat wheels, torque-melting power from a turbocharged engine, or sexy and graceful lines made from the finest metals mother earth has to offer, Buick is really not a name that leaps...Read More»

Screencap from video by Swedish newspaper Daagens Industri
Clueless Or Desperate? Swedish Newspaper Ridicules Social Media Via Social Media

Look, we freely admit that social media marketing departments can get a little carried away. It probably has something to do with (a) their heady blend of type-A personalities and (b) their profound conviction that folks in the real world really, really want to hear what they have to say. Toss all...Read More»

2008 Dodge Avenger 4-door Sedan R/T FWD Angular Front Exterior View
Taking Photos for Your Online Car Ad

The Internet has changed everything when it comes to selling your car, truck, or SUV. It’s no longer sufficient to insert a five-line ad in the local shopper or weekly newspaper and sit back waiting for the phone to ring. The new rules of marketing dictate that you post your ad online on as...Read More»

Screencap from GM ad featuring Ed Whitacre
Remember GM's 'Loan Repayment' Ad With Ed Whitacre? It Worked.

Sometimes, it's hard to tell whether an ad is working. That's especially true when it comes to brand advertising -- the kind that's meant to improve a company's image, not sell a particular product. However, there are a handful of companies that specialize in measuring that sort of thing, and one...Read More»

Screencap from the Lexus 'Dark Ride' microsite for the CT200h
The Lexus CT200h And The Dark Side Of Social Media

We love our jobs. Really. Mostly. But every so often, we're obligated to take a metaphorical bullet in the service of keeping you informed. This is one of those times. Seriously, you guys owe us a Coke. The bullet in question comes courtesy of Lexus, which continues to pump the whole "Dark Side of...Read More»

76 Gas logo
76 Gas Tries To Show That It’s on the Driver's Side With Clever Gadgets

“Now that I have your attention, you must tell me: Where did you get those lovely sunglasses?” the robotic voice that dwells inside my cell phone asked the police officer after being pulled over for speeding. No response met the polite inquiry. The mechanical voice persisted: “The hospital...Read More»

BMW 2002
BMW Joy: The Ultimate Marketing Machine

Today I had the magnificent pleasure of driving a BMW 2002 tii and I came away not just happy, but filled with automotive joy. I'll come back to why I chose the word “joy” in a bit. Each time I started up the car, a smile came over my face and all I could do was revel in the elemental...Read More»

2010 Audi A3 TDI
Audi Sucks The Fun Out Of Efficiency To Promote The A3 TDI

In theory, we're supposed to hate stereotypes. We're encouraged to break them down and move beyond cliches. But for automakers, cliches can be a gold mine -- just think of Audi, BMW, and Mercedes-Benz, which have milked the "German efficiency" stereotype for more years than we can count...Read More»

JC Cote race car with sponsorship decals from supporters
Race Driver Earns Sponsors, Dough With Clever Social Media Campaign

JC Cote is a Canadian race car driver with a very big problem: money. Cote recently signed up for the 2010 Castrol Canadian Touring Car Championship series, which is great. But for each race in the series, Cote racks up between $5,000 and $10,000 in expenses, which is not so great. In this...Read More»

First U.S. Ferrari 458 Italia auctioned for charity
Unlikely Car Ads: Buy A Ferrari, Get A Free Oil Change

I was recently watching the latest series of the Cadillac CTS television ads, and something about that luxury marque made me think. You know there are some things that an automotive-obsessed human is unlikely to see in a lifetime: a car ad that doesn't use the cliche of an upwardly mobile, under...Read More»

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