Marketing

Video: Chrysler Returns To Marketing With A Whimper, Not A Bang
Video: Chrysler Returns To Marketing With A Whimper, Not A Bang

Of America's Big Three automakers, Chrysler is having the most trouble recovering from the recent recession. Sure, General Motors has struggled to get its marketing under control, but to its credit, GM never slowed down -- not even during last year's bankruptcy/bailout fiasco. Chrysler, on the...Read More»

YouTube's Bonnaroo page, sponsored by the Ford Fiesta
This Weekend: Ford Fiesta Sponsors Live Video From Bonnaroo Music Festival

So you were planning a weekend trip to the beach, but the thought of getting tar balls caught in your thong has made you reconsider. What to do? Thanks to Ford Motor Company, you can kick back and enjoy great over 30 live concerts from one of the country's largest music festivals -- and all without...Read More»

2009 BMW 3-Series 2-door Coupe 328i RWD Wheel Cap
How To Read The Sidewalls Of Your Tires

If tire manufacturers wanted to keep their customers in the dark about what is between them and the road they would have designed a system just like they have for labeling tires. If you are a tire aficionado you probably know this stuff, but we mere mortals might benefit from the drill. One good...Read More»

The Chevy Baseball App for iPhone, iPad, and iPod
GM Says Just Stop with the Chevy, Already--It's Chevrolet [UPDATE]

  The car world loves a nickname: Volkswagen is "VW," Mercedes-Benz is simply "Benz," and BMWs are commonly called "Bimmers." If General Motors' new marketing braintrust has its way, though, you'll stop using the word "Chevy." The New York Times reports that Chevy marketing execs sent a memo to...Read More»

2011 Ford Explorer Leaked?
Like Or Unlike? 2011 Ford Explorer Will Debut On Facebook

The live-streamed rollout: we've seen it in other industries -- in fashion, for example -- and it's even happened a few times in the auto world, when an automaker has posted live video of a model's debut on the auto show floor. Now, Ford has decided to skip the auto show altogether and premiere the...Read More»

Facebook app for the Honda CR-Z
Honda Uses Facebook To Promote Another Controversial Model: The CR-Z

The last time Honda used Facebook to promote a brand new model, the results were not so good -- well not so good for Honda, though Facebook fans seemed to enjoy venting some hate. Now, Honda is making another go at the social media marketplace with promos for the new CR-Z, a controversial new ride...Read More»

2011 BMW 3-Series M-Sport Package
BMW Is To Yuppie As Audi Is To Slimy? BMW Gets Nasty

A little while ago I dissected an ad BMW put together as part of its "BMW. Joy" campaign that you can check out on www.bmw.tv containing all kinds of great promos and such. But when I went back to check out if they had posted any new ads, I clicked on the "BMW. Joy" ad by accident and decided I...Read More»

2011 Ford Fiesta
2011 Ford Fiesta. Fantastic Fun. In An Ad

I just had a chance to see the latest 2011 Ford Fiesta ad and it left me with a huge smile on my face. A grin from ear to ear. It's so unabashedly happy, fun to watch and just so well choreographed--music, dancers, images and all--that it made you want to have your Fiesta. Now I know I sound like...Read More»

Volkswagen ad for the 2010 World Cup
Hey, Soccer Fans: Volkswagen Wants To Make You A Star

Soccer continues to grow in popularity in the U.S., and this summer's World Cup will benefit from some of the heaviest live coverage the sport has seen on American airwaves. Volkswagen is hoping to get in on the action with a new social media campaign aimed at rooting out U.S. soccer junkies. Just...Read More»

Tom Brady
Today In Sports: Audi Sponsors 'Best Buddies' Football Game With Tom Brady

Planning a trip to New England this weekend for a little R&R? You might want to make a pit stop in Massachusetts to check out the Audi Best Buddies Challenge, a multi-day event that raises money for people with intellectual and developmental disabilities. The New England Patriots' Tom Brady...Read More»

Rock 'n' Roll Marathon
Dodge Gets Racy With The 'Rock 'n' Roll Marathon'

Earlier this week, Chrysler premiered a racy new logo for its Dodge family of vehicles -- one designed to reinforce the image of Dodge as a youthful, performance-driven brand. Now, Dodge has announced its sponsorship of the popular "Rock 'n' Roll" series of marathons, which draw upwards of 300,000...Read More»

Barrett-Jackson app for Apple
Barrett-Jackson Phones It In With A New Auction App

Given the popularity of eBay's auction app  (and the many spinoffs it has spawned), it was only a matter of time before car auction houses joined the fray. And now, one of the big daddies has stepped up to the plate: just in time for the Inaugural Barrett-Jackson Orange County Collector Car...Read More»

Screencap from BMW 'interactive' building projection in Singapore
Video: BMW Understands Joy, But 'Interactive'? Not So Much.

Last month, BMW put together a fairly massive stunt: a projection onto Singapore's Suntec City Towers 2 and 3 featuring promos for BMW vehicles, including the automaker's Efficient Dynamics lineup and its new "Joy" theme (which, contrary to popular belief, is not replacing "The Ultimate Driving...Read More»

2011 Toyota Sienna
Best Toyota Ad Ever: The Swagger Wagon

Sure, I know what you're thinking, with a blog title like that, you think I am trying to draw you in with some kind of ill-advised hyperbole that's bound to make you click on the link so I'll get more page views. That is only partially true. The whole truth and nothing but the truth is really...Read More»

Screencap from a video promoting VW's new magazine, DAS.
Video: Volkswagen Launches iPad Magazine For Customers And Fans

No matter how you feel about Steve Jobs or Apple or all things "i", there's no denying that the iPad has -- like the iPhone and the iPod before it -- created a sensation. Apple clearly understands the purpose of netbooks (which is more than other gadget-makers can say), and its engineers have...Read More»

Fiat 500 Abarth
Give Me Some (Fiat) Panda Love

Many, many years ago, on a continent far, far away (Europe), I got a ride in a Fiat Panda, the original one, which I think had a rousing total of 45 horsepower, and possessed such poor build quality that it would have made  a vodka-soaked, Communist era Lada line worker recoil with socialist...Read More»

2010 Audi A4
The Car Reigns Supreme In The World of Audi: Audi's Funniest Commercials Of All-Time

Audi’s marketing department really has made some great commercials over the years. I’ve gone back and found some of the funniest advertisements from Audi’s collection and brought them together for one last hurrah...Enjoy! The Hostage Few of my friends understand the love I have for my car...Read More»

Screencap from Kia's summer 2010 commercial for the Soul
Video: Kia Sells Its Soul With Hip Hop Hamsters

At the 2010 New York Auto Show, Neilsen handed Kia its top automotive advertising prize for last year's "New Way to Roll" ad, which featured some fairly hip hamsters cruising city streets in a bright red Kia Soul. Now, Kia is resuscitating those hamsters -- or their more urban, East Coast cousins...Read More»

Screencap from Hagerty's CarMatch Facebook app
Find Your Classic Car Match With Hagerty's Facebook App

Like Chinese drywall or that fifth Jello shot, Facebook apps often seem like a good idea at the time, but turn out to be a pain in the neck. Yesterday, we stumbled across an exception to that rule, and today, it looks as if we've found another in classic car insurer Hagerty and its CarMatch app...Read More»

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