Marketing

Volkswagen Announces Certified Collision Repair Facility Program
Volkswagen Announces Certified Collision Repair Facility Program

Volkswagen is helping its vehicles maintain their resale value by initiating the VW-Certified Collision Repair Facility program. This allows both dealership-affiliated and independent body shops to perform collision repairs according to Volkswagen’s own safety standards and specifications...Read More»

Screencap from 'Frenemies', a miniseries sponsored by the Toyota Sienna
You Have A Frenemy Request From The Toyota Sienna

The Toyota Sienna minivan has proven popular with consumers, and Toyota has deployed a number of ad campaigns to sell it. The latest -- "Mommy Like, Daddy Like" -- has been a mixed bag: some of the creative has been well-executed and engaging, while other elements seemed...well, a little lazy. Now...Read More»

2010 Mazda MX-5 Miata 2-door Convertible PRHT Man Grand Touring Grille
Mazda Zoom-Zooms No More And Toyota Is America

While sitting on my couch this evening, recovering from a thankless day at work, I endeavored to find a way with minimal physical effort to give my overtaxed brain cells a rest. So I stepped away from the laptop, shut it down and then ambled off to TV land to see what inane drivel I could find that...Read More»

Screencap from Kia's summer 2010 commercial for the Soul
Kia And Hamsters And Petville, Oh My: The Soul Returns To Facebook

We have good news and bad news. The good news: for a third year, Kia will underwrite the Vans Warped Tour, which, for those who haven't been, is a lot like Lollapalooza, except people actually go. The bad news: Kia is bringing the Soul back to Facebook, which didn't go too well the first time...Read More»

2011 Volkswagen Jetta
2011 VW Jetta: No Mo' Mojo?

VW, the brand and manufacturer that brought us the Beetle, the Golf, not to mention innovative and creative ads for decades, seems to be losing its mojo, at least in North America, and quite paradoxically as it's designing its best cars ever. How can I say this knowing VW is on a path to replace...Read More»

Buick 'Regal Remix' invitation
Summer Fling: GM's Coming-Out Party For The 2011 Buick Regal

Earlier this week, we told you about Buick's new digital campaign to hype the all-new 2011 Regal and youthen the model's fusty image. But sometimes, the web isn't enough, so GM is also putting the Regal smack-dab in front of the 30/40something influencers it's targeting by throwing a series of...Read More»

2011 Ford Fiesta
2011 Ford Fiesta: Marketing Mundo

I recently blogged about a great, very slick, very well choreographed Ford Fiesta ad that put a huge smile on my face. It was an ad meant to impress the world, and leave you with the idea that this car is something special, despite being a sub-compact. And first and foremost, it was the slickness...Read More»

2011 Ford Fiesta
Ford's Fiesta Movement Keeps Moving After You've Moved On

There's no question that Ford has scored a huge marketing coup with its hip, fully wired Fiesta Movement. The campaign's camera-ready army of influencers tweeted and Facebooked and YouTubed the hot new compact to an astounding 60% brand recognition before it even appeared in showrooms. The Movement...Read More»

2011 Mercedes-Benz R-Class
2011 Mercedes-Benz R-Class: If You Advertise It, They Might Come

The other evening I was skimming through many of the useless, mindless, and crud-filled channels that my exorbitantly-priced cable package comes with, when I came across a movie channel I barely remembered I had. (Bare with me, here. Like a Simpsons episode, this is the preamble to the theme of the...Read More»

2011 Cadillac CTS Coupe first drive
Cadillac Free Maintenance: What's It Worth?

Cadillac has announced the roll out of their Premium Care Maintenance program to coincide with the appearance of the 2011 models. The first of which will be the 2011 Cadillac CTS which will for the first time include the CTS Coupe. So what is Premium Care Maintenance and what will it do for...Read More»

BP logo, reimagined [via Greenpeace UK]
Great News For Toyota: People Hate BP More!

Toyota probably isn't the happiest place to work right now. Apart from the automaker's ongoing recall fiasco, Toyota took a nose dive in J.D. Power's recent Initial Quality survey (from 7th in 2009 to 21st in 2010), and at least one person at the UAW is trying to incite his followers to boycott the...Read More»

2011 Buick Regal
Truth Or Consequences: Buick Prepares For The Slings And Arrows Of Social Media

Here's a sentence you might not have expected: Buick is planning a major social media offensive for the 2011 Regal sedan. Sales of the revamped Regal began last month, and in July, Buick will start marketing the sedan in earnest. Shortly after the traditional onslaught of print, broadcast, and...Read More»

Continental ContiSportContact 5P tires
Car Advice: Shopping For Tires

When you go to the movies you wouldn’t think of going up to the cashier without knowing the title of the show you wanted to see. The same thing goes for buying tires. The first thing you should do is go to the sidewall of your tires and write down the size. The number is going to say something...Read More»

2010 Hyundai Genesis Coupe
Video: Hyundai Wants To Take Porsche's Place In Today's MINI Challenge

In the global auto family, MINI is a teenager. Yes, the brand's been around for decades, but it still carries itself with the rebellious swagger of a faux-hawked glittered-up high schooler en route to a Lady Gaga show. In keeping with that persona, MINI went to Facebook a couple of weeks ago to do...Read More»

SocialCarNews
High Gear Media Gets #Social With Your #Car #News

Like the post-trendy hashtag? Get used to it, a lot, because High Gear Media's getting deeper into the social-media world of cars. Today, we're announcing an important new piece of our little galaxy of sites. You know us from TheCarConnection for reviews, ratings and comparisons; from...Read More»

2010 Volkswagen Polo
Video: Volkswagen Brings The Polo GTI To Facebook

  Volkswagen has been pushing the online angle pretty hard in its launch of the 2011 Polo. Among the automaker's standout efforts have been a joint ad campaign and website, and an intriguing "Marco Polo" Facebook page. Now, VW has returned to Facebook to hype the sporty Polo GTI, and we're happy...Read More»

Chevrolet ad on the Yahoo log-in page
Chevrolet Parks Itself On Yahoo's Log-In Page

If you logged into your Yahoo.com account yesterday -- or if you plan to between now and Wednesday night -- you might see something unusual: the site's normally stark white log-in page has been papered over with wall-to-wall images of Chevrolet vehicles. It's part of a three-day U.S. campaign for...Read More»

2010 Cadillac CTS-V
Ed Whitacre Hosts Extreme Makeover: Cadillac Edition

Since emerging from bankruptcy a year ago -- June 10, 2009, to be exact -- General Motors has been trying to buff its tarnished image. Some of the company's work on that front has been controversial, like CEO Ed Whitacre's recent commercial touting the fact that GM repaid its federal loans months...Read More»

Screencap from Dodge Challenger World Cup commercial
Video: Buy A Dodge, Or The Terrorists Win

Last week, Chrysler launched its first ad campaign for a new model since emerging from bankruptcy in 2009. Frankly, we found the spot for the Jeep Grand Cherokee a little confusing, but not as much as this clip for the Dodge Challenger: We've seen a few other Dodge ads in recent weeks -- first that...Read More»

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