Marketing

How To Sell A Million Expensive Cars: Audi A7 Sportback And The Calendar
How To Sell A Million Expensive Cars: Audi A7 Sportback And The Calendar

Few automobile-producing nations understand the combination of substance and style better than the Germans. Let’s face it--they have VW, Audi, Porsche, Mercedes-Benz, BMW and if you close one eye and have consumed 10 beers, Opel too. Germans know how to make not only a nice car, but a fast...Read More»

Car Town
Car Town And DriverVille: Two Games For Gearheads Come To Facebook

If you use Facebook -- and of course you do -- you know how much fun games like Farmville and Petville can be. Take a look at your news feed, and you'll see dozens of updates from nearly forgotten high school acquaintances, each begging you to help with chores and other drudgery so they can unlock...Read More»

2010 Honda Civic Sedan
Car Dealer Tricks: Bait And Switch - Part III

We have been investigating a marketing ploy that car dealers use to entice customers into their showrooms. It’s called the “bait and switch” because dealers use a low priced ad car (a vehicle they use in an advertisement) as “bait” to lure customers into the dealership. Once there, the...Read More»

2010 Buick LaCrosse
Car Dealer Tricks: Bait And Switch - Part II

We’re looking at a tactic that car dealers use to entice customers into the showroom with a low priced ad car, and then switch them to a higher priced model. As long as the dealer will actually sell you the lower priced car, nothing illegal is taking place. This is simply good old American...Read More»

2010 Nissan Maxima
Car Dealer Tricks: Bait And Switch - Part I

You finally found the perfect car on sale in the local Sunday paper. The price is so low you don’t dare miss this opportunity to finally get the car you’ve wanted for months. You grab your check book and drive down to the dealership that placed the ad. When you arrive you’re surprised that...Read More»

Limited-edition Kia Soul 'Ignition'
Contest: Kia Sets The Hamsters Aside, Wants To See How You Roll

Kia scored a big hit last year with its hamster-themed marketing for the youth-oriented Soul -- a hit so big that the Korean automaker chose to bring it back for another round this summer. But now, Kia is putting that campaign aside for a minute, and it's turning the camera on you. Yes, Kia is...Read More»

Chimp from the 2010 Dodge Tent Event commercial
Today In Advertising: PETA Persuades Dodge To Ditch The Fireworks Chimp

By now, you've probably seen the ad for the Dodge Tent Event: a stream of current Dodge models, all dressed out in black, zipping through a sales lot full of tents, banners, and those wacky inflatable tube people you often see at dealerships. Michael C. Hall (of Six Feet Under and now Dexter fame)...Read More»

2010 Buick LaCrosse 4-door Sedan CX 3.0L Instrument Panel
Delphi's Telematic Plan For Car Repair

The auto parts maker Delphi is moving into the second phase of a pilot program in which it is testing the viability of an integrated automotive diagnostic program using telematics. It is integrated in the sense that it draws in a number of interested players into a diagnostics on the fly approach...Read More»

2001 Ford SVT F-150 Lightning
2011 Ford F-150 'Lightning' Could Be Revived With Modded EcoBoost V-6

Ford has announced that it will be updating the powertrain line up for the 2011 Ford F-150. Not only will the F-150 be receiving the 305 horsepower 3.7-liter V-6 Mustang engine, it will also get the 2011 Ford Mustang GT’s 412 horsepower 5.0-liter V-8. The last time we saw a 5.0 in an F-150 was...Read More»

The 2010 Toyota Prius
Toyota Checks The Weather Before Serving Up Your Ad

We've all seen contextual ads before -- in fact, chances are good that you're looking at one right now. It's common practice to serve up ads based on keywords and location, which is why when you Google "cars", you get not only your search results, but also several ads related to cars, including one...Read More»

Screencap for Canadian ad for the Kia Soul
Video: Kia Gets To The Soul Of Social

A few weeks ago, Kia resuscitated its popular "hamsters" campaign for the Kia Soul with a new commercial, new social media (including an alignment with "Petville"), and even a new clothing line. As with the ads from 2009, Kia's hamsters play the role of young, hip, hip hop-loving urbanites...Read More»

Cast of 'Live Every Litre' by Honda
Honda Debuts A New Documentary For The 2011 CR-Z: 'Live Every Litre'

In these days of flashmobs, crowdsourcing, and other clunky neologisms, many automakers have turned to consumers for their ads. Yesterday, we talked about Hyundai's "Uncensored" campaign, which bears more than a few similarities to Ford's "Swap Your Ride" campaign (among others). Now Honda has...Read More»

2011 Hyundai Sonata
Hyundai Borrows A Page From Ford's Fiesta Movement

By now, you've probably seen the commercials for Hyundai's new "Uncensored" campaign. They're pretty hard to miss, but on the off-chance that you're not much of a TV person, (a) congratulations, and (b) here you go: In addition to those clips, however, the "Uncensored" campaign also includes an...Read More»

2009 Honda FCX Clarity
Top 5 Japanese Car Ads

You live on a crowded island, you tend to lack a few things. Like a proper perspective on the world, or a diversified gene pool. Or perhaps you begin to do crazy things like drink copious quantities of alcohol, and then design unreliable cars like the British.  Or if you are the Japanese, you do...Read More»

Driven: 2010 BMW 750Li
More Summer Savings For New Car Buyers With BMW And MINI

A sagging national economy and slumping new car sales have lured two more auto manufacturers into the summer frenzy aimed at kick starting a depressed market through the use of incentive programs. BMW and MINI are offering low interest rate programs as they attempt to attract new buyers back into...Read More»

Fisker Karma
Forget Saving The Planet: The Fisker Karma Will Nab You A Date

Remember the Prius commercials with all those people dressed up like grass and rocks, moving in rhythm to create the illusion of a happy, healthy Mother Earth? Well forget 'em. In fact, forget all that tree-huggery tripe used to sell cleaner-tech rides. According to a new website for Fisker...Read More»

Leaked 2011 Lexus CT 200h images
Lexus Lures Andy Samberg, Tracy Morgan, Jamie Kennedy To The Dark Side

During the 2010 New York Auto Show, Lexus hosted a debate to hype its new hybrid, the CT 200h. Dubbed "The Darker Side of Green", the face-off featured eco-tech enthusiast Amanda Little, global-warming denier Phelim McAleer, and moderator Sarah Silverman. We were very, very dubious. But by most...Read More»

2009 Honda S2000 2-door Convertible CR w/Air Conditioning Air Vents
How To Sell A Car… Air Conditioner

As I left for my ignominious life-shortening job today, I noticed one thing: Today was hot. Stinking hot. Stinking humid hot. The kind of hot that makes you wish a meteor would hit the earth, preferably on a country that sponsors terrorism, and would move our planet away from the sun by about a...Read More»

2011 Chevrolet Volt in New York City, March 2010
Chevrolet Brings The Volt's 'Freedom Drive' To The Info Superhighway

So, you're an early adopter -- comfy in your pup tent in front of the Apple store, happy to dump Gmail for Google Wave, even though it can't decide whether it's in "preview" or "labs" mode. Chances are pretty good that you'll also be interested in the new Chevrolet Volt hybrid EV (or whatever we...Read More»

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