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Share The Road -- And Remix It -- With The Volkswagen Golf

Share The Road -- And Remix It -- With The Volkswagen Golf

Apps for cars are hot, hot, hot, so when Volkswagen announced the winners of its "App My Ride" contest, we were eager to check out the results. Unfortunately, our  excitement was very short-lived. The top apps aren't nearly as interesting as others we've seen -- particularly those developed for... read more

August 23, 2010 by  - 0
2009 Volkswagen Routan S

TLC Sends The Volkswagen Routan On A Brady Family Vacation

Remember those Brady Bunch vacation episodes -- the ones always done as two-parters, where the entire family sets out for some remote destination and ends up crushed by a... read more August 19, 2010 by  1

Screenshot of the Scion tC 'Take on the Machine' microsite

Scion Uses Search Engines To Promote The tC

Scion's been fairly quiet the past couple of years. The once-brash brand for tuners-in-training has been given a run for its money by other automakers like Kia and Nissan... read more August 18, 2010 by  0

Roger Penske

Penske Is Feeling Very Anti-Social Media

New technology always comes with its share of detractors. Renaissance Brits hated the fork. Silent film vamp Clara Bow hated talkies. And now, Penske Automotive Group has... read more August 17, 2010 by  1

Screencap from viral ad for the Dodge Challenger

Video: Dodge Challenger's 'Revolutionary' Campaign Tries To Go Viral

  Chrysler's recent ad campaigns have been pretty hit-or-miss. We've enjoyed the Dodge ads voiced by Michael C. Hall, despite the heat they've taken from PETA. The... read more August 16, 2010 by  1

2011 Buick Regal

And The Fastest-Growing Car Brand Is...Buick?

Look, we all miss Pontiac. Saturn, too. A few even miss Saab. (Fewer miss HUMMER.) But although General Motors' bankruptcy and brand sale may have been painful for fans, it's... read more August 16, 2010 by  6

2011 MINI Cooper Countryman

2011 MINI Countryman: The Golf For Really, Really Cool People

MINI--the brand, the car, the lifestyle--took the automotive world by storm with the first generation, which included a great product and stellar advertising that was and... read more August 15, 2010 by  0

2010 Volvo V50

How To Market Station Wagons, Maligned Steeds Of The Americas

Good marketing and advertising is crucial in making or breaking a car, and there are many examples of good, great and poor marketing in the automotive world, regardless of... read more August 15, 2010 by  1

Screencap from Porsche's YouTube channel

Battle Of The Brands: YouTube's Winners And Losers Revealed

And so it's come to an end -- this week-long look at automakers and their YouTube channels. We've been amused, intrigued, and sometimes bitterly disappointed by what we've... read more August 13, 2010 by  0

Screencap from an ad for the 2011 Buick Regal

Video: Could You Spot A Buick Without Badges?

Remember those Folger's commercials -- the ones shot in high-end restaurants with an announcer who whispered, "We've replaced their premium roast coffee with Folger's... read more August 13, 2010 by  1

2010 GMC Sierra 1500 Hybrid 4WD Crew Cab 143.5" 3HB Front Exterior View

The Vacation Of Torque And Batteries

Taking vacation should never interfere with one’s love of the automobile, in fact it should enhance it by giving the vacationer--that is me in this case--ample opportunity... read more August 7, 2010 by  0

2011 Toyota Sienna

Is It Cool To Own A Minivan?

Toyota is employing a brand new marketing campaign for the Toyota Sienna by coming up with a music video to show that it really is cool to own a minivan. Called the... read more August 5, 2010 by  2

2011 Hyundai Equus

2011 Hyundai Equus: A Way To Avoid Dealer Showrooms

If the only thing that has prevented you from buying a luxury car is the inner turmoil that visiting the new car showroom causes, Hyundai has a car for you. In its inaugural... read more August 5, 2010 by  0

Screencap from Subaru ad campaign for the 2011 Impreza WRX

Video: Subaru Straps Strangers Into The Passenger's Seat To Promote The New WRX & STI

By now, we've seen a slew of commercials featuring guys- and girls-next-door, with dashboard cameras capturing their heartfelt reaction to new rides. Heck, Hyundai launched a... read more August 2, 2010 by  0

2011 Volvo S60

Ford's Sale Of Volvo To Chinese Automaker Geely Nearly Complete

Just yesterday we got word that the Chinese commerce division will OK the sale of Ford-owned Volvo to Chinese firm Geely Automotive. Perhaps no foreign acquisition has more... read more July 30, 2010 by  0

2011 Audi A7

How To Sell A Million Expensive Cars: Audi A7 Sportback And The Calendar

Few automobile-producing nations understand the combination of substance and style better than the Germans. Let’s face it--they have VW, Audi, Porsche, Mercedes-Benz... read more July 29, 2010 by  0


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