Marketing

U.S. Fidelis Sued By Maryland A.G. Over Extended Warranties
U.S. Fidelis Sued By Maryland A.G. Over Extended Warranties

Maryland’s Attorney General has filed suit against U.S. Fidelis, an auto warranty marketer for violating the state’s Telephone Solicitation Act. According to the Legal Newsline, this act prevents companies from charging Maryland consumers for contracts until the business has signed contracts in...Read More»

Screencap from Volkswagen's Remix Road microsite for the Golf
Share The Road -- And Remix It -- With The Volkswagen Golf

Apps for cars are hot, hot, hot, so when Volkswagen announced the winners of its "App My Ride" contest, we were eager to check out the results. Unfortunately, our  excitement was very short-lived. The top apps aren't nearly as interesting as others we've seen -- particularly those developed for...Read More»

2011 Ford Flex 4-door Limited FWD Front Exterior View
Ford Flex And Fickleness

Our relationships with our cars tend to be just like our personal relationships, some are made in heaven, others survive many reversals of fortune only to end unexpectedly, and others end quite abruptly. This comparison came to mind when I read on Freep, the online edition of the Detroit Free...Read More»

2010 Nissan Sentra
Small Price Hike On Nissan’s Sentra And Maxima Models

When I was Internet Manager for a major car dealer with a focus on marketing used vehicles, it was well known in the industry that the Nissan Sentra was more than a good deal. The Sentra compared favorably to the Honda Civic and Toyota Corolla in size, performance, gas mileage, and 5-year...Read More»

Screencap from Australian Kia Sportage ad with Grandmaster Melle Mel and Scorpio
Kia Punches Gen-X Men Squarely In Their Middle-Aged Guts

This morning, we planned out a great post about the milestone Google Maps' reached yesterday: over 100 million people are now using its mobile app, which could mean Very Bad Things for Garmin and other makers of aftermarket GPS hardware. Then we saw this Australian commercial for the Kia Sportage...Read More»

2009 Volkswagen Routan S
TLC Sends The Volkswagen Routan On A Brady Family Vacation

Remember those Brady Bunch vacation episodes -- the ones always done as two-parters, where the entire family sets out for some remote destination and ends up crushed by a demonic surfboard? Well, Volkswagen and TLC have taken all that grooviness, packed it in a Routan minivan, and sent it hurtling...Read More»

Screenshot of the Scion tC 'Take on the Machine' microsite
Scion Uses Search Engines To Promote The tC

Scion's been fairly quiet the past couple of years. The once-brash brand for tuners-in-training has been given a run for its money by other automakers like Kia and Nissan. But now that the new tC has arrived, Scion has put the gloves on and come out swinging -- and it's enlisted search engines in...Read More»

Roger Penske
Penske Is Feeling Very Anti-Social Media

New technology always comes with its share of detractors. Renaissance Brits hated the fork. Silent film vamp Clara Bow hated talkies. And now, Penske Automotive Group has taken a stand against social media. In a brief interview with Automotive News,  the company's vice president of business...Read More»

Screencap from viral ad for the Dodge Challenger
Video: Dodge Challenger's 'Revolutionary' Campaign Tries To Go Viral

  Chrysler's recent ad campaigns have been pretty hit-or-miss. We've enjoyed the Dodge ads voiced by Michael C. Hall, despite the heat they've taken from PETA. The commercials for the 2011 Jeep Grand Cherokee were kind of a win, though they could use some judicious editing. On the other hand, the...Read More»

2011 Buick Regal
And The Fastest-Growing Car Brand Is...Buick?

Look, we all miss Pontiac. Saturn, too. A few even miss Saab. (Fewer miss HUMMER.) But although General Motors' bankruptcy and brand sale may have been painful for fans, it's begun to pay off for the automaker and its remaining marques -- especially Buick. Not so long ago, Buick was on the skids...Read More»

2011 MINI Cooper Countryman
2011 MINI Countryman: The Golf For Really, Really Cool People

MINI--the brand, the car, the lifestyle--took the automotive world by storm with the first generation, which included a great product and stellar advertising that was and still is part of an integrated, complete effort that has drawn hundreds of thousands of devotees (notice I didn’t call them...Read More»

2010 Volvo V50
How To Market Station Wagons, Maligned Steeds Of The Americas

Good marketing and advertising is crucial in making or breaking a car, and there are many examples of good, great and poor marketing in the automotive world, regardless of the continent, language, market segment or company. And one prime example of how not to do marketing, at least in North...Read More»

Screencap from Porsche's YouTube channel
Battle Of The Brands: YouTube's Winners And Losers Revealed

And so it's come to an end -- this week-long look at automakers and their YouTube channels. We've been amused, intrigued, and sometimes bitterly disappointed by what we've seen. Now it's time to announce the best (and worst) in show. But first, a couple of notes. First, we were surprised by the...Read More»

Screencap from an ad for the 2011 Buick Regal
Video: Could You Spot A Buick Without Badges?

Remember those Folger's commercials -- the ones shot in high-end restaurants with an announcer who whispered, "We've replaced their premium roast coffee with Folger's Crystals!" The theory was that customers would sneer at Folger's instant coffee if they saw it coming, but if they consumed it...Read More»

2010 GMC Sierra 1500 Hybrid 4WD Crew Cab 143.5" 3HB Front Exterior View
The Vacation Of Torque And Batteries

Taking vacation should never interfere with one’s love of the automobile, in fact it should enhance it by giving the vacationer--that is me in this case--ample opportunity to look at cars and think about their societal value and advertising value, and not to think about how the car ahead of me is...Read More»

2011 Toyota Sienna
Is It Cool To Own A Minivan?

Toyota is employing a brand new marketing campaign for the Toyota Sienna by coming up with a music video to show that it really is cool to own a minivan. Called the ‘Swagger Wagon’ the video shows a young family rapping about the benefits of “sporting” a minivan. They show the entire family...Read More»

2011 Hyundai Equus
2011 Hyundai Equus: A Way To Avoid Dealer Showrooms

If the only thing that has prevented you from buying a luxury car is the inner turmoil that visiting the new car showroom causes, Hyundai has a car for you. In its inaugural year in the U.S. the 2011 Hyundai Equus can be purchased from your living room. Hyundai’s U.S. CEO John Krafcik has...Read More»

Screencap from Subaru ad campaign for the 2011 Impreza WRX
Video: Subaru Straps Strangers Into The Passenger's Seat To Promote The New WRX & STI

By now, we've seen a slew of commercials featuring guys- and girls-next-door, with dashboard cameras capturing their heartfelt reaction to new rides. Heck, Hyundai launched a whole campaign around that very concept just a couple of weeks ago. Now, Subaru has done something similar, but it's upped...Read More»

2011 Volvo S60
Ford's Sale Of Volvo To Chinese Automaker Geely Nearly Complete

Just yesterday we got word that the Chinese commerce division will OK the sale of Ford-owned Volvo to Chinese firm Geely Automotive. Perhaps no foreign acquisition has more ramifications for the auto industry than the sale of Volvo to a Chinese company. With Geely comes the first global scale...Read More»

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