Marketing
5 Cameos That Could've Made Audi's Spock Vs. Spock Commercial More Awesome
No doubt about it: Audi's new commercial starring Leonard Nimoy and Zachary Quinto is 31 flavors of awesome. Dubbed "The Challenge", the clip manages to work in numerous Trekkie gags while hyping the Audi S7. We even get a glimpse of Shelley, the autonomous Audi TT designed by Stanford University's...
Audi R8 E-Tron Co-Stars In Iron Man 3
Movies, books, and television shows can boost a brand to new heights. Think Risky Business and Ray Bans, or E.T. and Reese's Pieces. More recent examples of great product... March 7, 2013 by Richard Read
Ford Needs 100 Social Media VIPs To Tout 2014 Fiesta
Back in 2009, Ford launched one of the auto industry's most successful social media campaigns. The "Fiesta Movement" was meant to build awareness of the 2011 Ford Fiesta... February 21, 2013 by Richard Read
Ram Is The Only Auto Brand To Create A Top-Ten Super Bowl Ad
Plenty of websites and media firms rank Super Bowl ads -- in fact, we discussed several of them on Monday, the day after the big game. But when it comes to TV viewers and... February 8, 2013 by Richard Read 6
2013 Volkswagen Beetle Cabriolet Invites You On A Hawaiian Roadtrip
At first glance, February might seem like a strange time to launch a new convertible, but really, it makes perfect sense: in chilly weather like this, the thought of motoring... February 5, 2013 by Richard Read 2
Beyoncé, Super Bowl XLVII, And The Case Of The Missing 2014 Chevrolet Corvette
None of us expected to see an ad from General Motors during Sunday's Super Bowl broadcast. In fact, the company announced months ago that it would bypass the costly... February 5, 2013 by Richard Read
The Best Super Bowl Ads (And Blackout Tweets) Of 2013
Super Bowl XLVII was many things, but dull? Not on your life. Jennifer Hudson performed an emotionally charged "America the Beautiful" with students from Sandy Hook... February 4, 2013 by Richard Read
Super Bowl Ads: A Compilation Of Car Commercials For 2013's Big Game
This year's Super Bowl promises to be a good one. Chicken wings are flying off the shelves despite record-high prices. The Destiny's Child halftime reunion is -- for the... February 1, 2013 by Richard Read
Ford Continues To Generate Most Buzz, But Toyota Makes Biggest Gains
Plenty of surveys measure attitudes toward the auto industry. Some determine how much motorists like their vehicles, some focus on the dealership experience, and others zero... January 29, 2013 by Richard Read 1
Lance Armstrong's Love Of Subaru & Nissan: Just More Lies?
Advertising is hard work. You have to sift through mountains of research to identify your target audience. You have to refine your brand to convince that audience to buy your... January 18, 2013 by Richard Read 1
Top 10 Auto Ads Of The Past 25 Years
The auto industry spends billions of dollars each year on TV ads, but few are worth remembering. In fact, there are many we'd rather forget. Thankfully, at least one... January 16, 2013 by Richard Read
2014 Fiat 500L: A Perfect Ride For Cool, Rapping Moms
Not so long ago, June Cleaver was America's model mom -- someone who'd take care of the children and manage the household while the father journeyed out into the business... December 20, 2012 by Richard Read
Mayan Motor Mayhem: Canadian Dealer Offers Free Cars If The World Ends
We're just a few weeks away from the big event -- not Christmas, not Wright Brothers Day, but the end of Planet Earth. Well, at least if Mayans are correct. Most of us seem... December 3, 2012 by Richard Read
Former GM Marketing Guru Joel Ewanick Heads To Fisker
We don't usually report on personnel matters in the auto industry. Most of you come here looking for details about current and upcoming vehicles, so we typically leave... November 27, 2012 by Richard Read 2
A Tale Of Two Ads For the 2013 Ram 1500: Video
Chrysler has unveiled a new series of ads for the 2013 Ram 1500 pickup. Ordinarily, that wouldn't be such big news, but this is only the second national campaign for the Ram... October 9, 2012 by Richard Read
The Top 100 Global Brands: How Does Your Automaker Rank?
On Tuesday, we shared year-to-date sales stats for most automakers, but sales aren't the only way to measure a company's health. Interbrand takes a broader view of corporate... October 4, 2012 by Richard Read
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