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Facebook Hires Auto Legend Bob Lutz To Be 'Automotive Liaison'

Facebook Hires Auto Legend Bob Lutz To Be 'Automotive Liaison'

Bob Lutz -- car nut, airplane collector, marketing bigwig -- thought he might ease into the cruising lane after retiring from General Motors last summer. But the brash, silver-haired former executive has been dragged back into the fray, and he'll soon be sitting front and center at one of the... read more

April 1, 2011 by - 0
GM on eBay

GM Extends eBay Sales Program To September 30

When General Motors emerged from bankruptcy on July 10, the company's newly reinstalled PR man, Bob Lutz,  made several important announcements. Among them: GM had begun... read more September 2, 2009 by 0

Fritz Henderson in a new GM marketing campaign

GM Decides That Listening To Customers Is A Good Thing

General Motors may have emerged from bankruptcy relatively shiny and new, with industry favorite Bob Lutz leading its PR endeavors, but we have to admit that we're a little... read more August 28, 2009 by 2

2011 Chevrolet Viva, to be sold in South America as Chevrolet Agile

First Sketches: 2011 Chevrolet Viva, or Agile, formerly Aveo

We've known for a while that the Chevrolet Aveo would be replaced by the 2011 Chevrolet Viva, which will be sold in Asia, Europe, and North and South America, courtesy of... read more July 28, 2009 by 3

2009 Pontiac G8

2010 Pontiac G8: Punched About Then Booted Out

Be careful which news story on the Pontiac G8 you read first, and don't get your hopes up. General Motors has released what we think is its Final Answer about the sport... read more July 17, 2009 by 3

GM Launches To Promote...The Chevy Volt

General Motors' formidable PR SWAT team and its newly installed commander, Bob Lutz, are amping up the ramp-up to the release of the Chevrolet Volt. This week, the company... read more July 17, 2009 by 2

Bob Lutz at 2008 NAIAS

LutzWatch, Day 3: Pontiac G8 Revival, Maybe Not So Much

Bob Lutz is known for speaking his mind, whether or not that mind is fully in gear. (Remember when he called global warming "a total crock of shit"? Sweet.) Well, it appears... read more July 15, 2009 by 0

Bob Lutz 2004

GM Advertising Gets Extreme Makeover From Bob Lutz; Company Nixes Sponsorships, Too

Bob Lutz has only been back in the saddle at General Motors since Friday, but in that short time, he's managed to wrangle control of the headlines and show people half his... read more July 14, 2009 by 2

Bob Lutz and 50 Cent

GM's Bob Lutz To Retire in '09, Moves To Senior Advisor Role For Now

Today GM announced that Robert A. Lutz, 76-year-old GM Vice Chairman for Global Product Development and visionary behind breakthrough vehicles like the Pontiac Solstice, will... read more February 9, 2009 by 4

2007 Chevrolet Volt Concept

GM Charged Up Over Electrics?

Who revived the electric car? It might just be General Motors. The giant automaker brought its all-new Chevrolet Volt plug-in hybrid to the 2007 Detroit auto show, a preview... read more January 7, 2007 by 0

Mercedes-Benz Ice Skating

Benz Bows with Diesel GL, Ocean Drive

The Mercedes-Benz stand temporarily turned into an ice rink this afternoon at the show — Zamboni and all — to host a semi-choreographed troupe of hockey players, ice... read more January 7, 2007 by 0

Nissan IDx Freeflow Concept  -  2013 Tokyo Motor Show

2005 New York Auto Show Index

News 2005 New York Auto Show, Part I by TCC Team (3/22/2005) Lutz shoots the messenger, Lexus hybrids and 'Stang GT500. 2005 New York Auto Show, Part II by TCC Team... read more March 16, 2005 by 0

2016 Ford Explorer Platinum  -  2014 Los Angeles Auto Show preview

2004 Detroit Show: Black-Tie Gala

2004 Detroit Auto Show Coverage (1/4/2004) The cars are the stars, or so they like to say, but for many of the folks attending the North American International Auto Show’s... read more January 11, 2004 by 0

Nissan BladeGlider Electric Sports Car Concept  -  2013 Tokyo Motor Show

2001 Dream Cruise, Day Two

More from the 2001 Woodward Dream Cruise The "Bob Lutz" and "bud vase" billboards are self-explanatory, as is the RALFWHO? license plate on the Corvair. Someone’s clearly... read more August 20, 2001 by 0


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