loyalty

Audi Joins VW In Gift Card Goodwill Program, Admits To Illegal Software On 3.0-Liter Diesels
Audi Joins VW In Gift Card Goodwill Program, Admits To Illegal Software On 3.0-Liter Diesels

Unless you've paid close attention to the Volkswagen "Dieselgate" headlines, you might've missed the fact that Audi vehicles are also installed with emissions-test-cheating software. The fact that Volkswagen's popular, mass-market brand at the center of the scandal shares a name with its parent...Read More»

New Ford GT, 2015 Detroit Auto Show
Once Again, Ford Owners Are The Most Loyal In America Says IHS Survey

Competition between automakers may be stiffer than ever, but brand loyalty isn't dead -- at least not among Ford fans. Research firm IHS analyzed 12 months of data and determined that when it comes to repeat customers, Ford is doing fab. MUST SEE: 2016 Nissan Titan Preview To reach that conclusion...Read More»

2014 Mitsubishi Outlander Sport
5 Car Brands That Customers Don't Buy Twice

In today's auto market, competition is stiff. Every car seems built to last, which makes it difficult for automakers to tout reliability as their sole selling point. Consumers can shop nearly any brand, confident that they'll drive home in something that will hold up for years. That's led to the...Read More»

2013 Ford Fusion
Ford Tops General Motors, Toyota In Loyalty; Hybrids Gain Traction

Ford Motor Company may not be as big as General Motors, Toyota, or Volkswagen, but when it comes to the loyalty of American customers, Ford has the competition beat. According to Experian Automotive, Ford dominated the showrooms in both corporate and brand loyalty during the last three months of...Read More»

Corporate and brand loyalty, Q2 of 2012, cropped (from infographic via Experian Automotive)
Toyota Owners Are Most Loyal, But Chevy Sonic Is Top Model

How much do you love your car? Enough to buy another of the same make when it's time to upgrade? Or at least enough to buy another from the same automaker? If you drive a vehicle from the Toyota family -- including Scion and Lexus -- chances are pretty good that your answer to that third question...Read More»

2012 Chevrolet Sonic
General Motors Is Tops In Customer Loyalty, Ford A Close Second

It's one thing to attract a first-time customer, but quite another to get that customer back. According to new data from Experian Automotive, no automaker in America does that quite as well as General Motors -- though Ford comes awfully close. #1 and #2: GM and Ford During the first quarter of...Read More»

2011 Hyundai Accent
Once Again, Hyundai Takes Top Honors In Loyalty Index

There's a lot of talk these days about the death of brand loyalty -- particularly about Generations X and Y and how they're on the lookout for good deals, not a brand they can wed for life. And while that may be true, that hasn't stopped Hyundai from walking off with top honors in the esteemed...Read More»

2011 Ford F-150 XLT
Polk: Ford Is Number One In 2010 Owner Loyalty, Kia Most Improved

Ford has won yet another accolade: This past year, its buyers are more loyal than those of any other automaker. Overall, 61.8 percent of Ford owners in the market for a new vehicle traded their vehicle for another vehicle from Ford Motor Company. The Ford brand itself was nearly as high, at 60.1...Read More»

2011 Ford Edge
Honda, Ford Lead In Customer Retention; Kia Most Improved

Ford and Honda owners, more than those of any others, are opting to get another vehicle of the same brand. Both brands topped J.D. Power's latest Customer Retention Study, which was based on 123,601 responses from new-car buyers. In 81,350 of those cases, the car being replaced had also been...Read More»

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