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If The Saab Sale Goes Through, Will It Still Be Called Saab?
If The Saab Sale Goes Through, Will It Still Be Called Saab?

By now, you probably know two things about Saab: It's not dead (yet). If it survives, it's going to be an electric car company (maybe). But if item #2 comes to pass, will Saab continue to be called "Saab"? An article in Detroit News raises some doubts. A family history Saab is a big company. The...Read More»

Ford logo infographic
Ford Wants To Help With Your Father's Day Gifting

Father’s Day is looming on the horizon, so Ford wants to help with your gift giving by offering up a few ideas, as well as explaining its philosophy behind licensing the blue oval. Licensing, as you’d imagine, is big business for Ford, and some 45 million Ford-logo items were sold at...Read More»

Lake Mary High School logo vs. Dodge Ram logo
Chrysler Lawyers Order Takedown Of Florida High School Logo

When lawyers come a-calling, the news is never good. Folks at Florida's Lake Mary High School learned that lesson the hard way when Chrysler's legal team contacted them back in January. The pinstripers insisted that Lake Mary had copied Chrysler's trademarked Ram image and used it as the high...Read More»

Logo for the Chrysler Group, LLC
New Chrysler Logo Leaked, Approved By U.S. Patent Office

Today's the Big Day for the Chrysler Group, LLC: the day Sergio Marchionne unveils the new company's five-year recovery plan. Of course, like any CEO worth his bespoke suit, Marchionne understands the importance of being dressed to make a good first impression, so Chrysler has been given a sleek...Read More»

Audi's new logo
Audi Updates Logo Ahead Of Auto Union Revival

With Volkswagen and Porsche's recent tie-up and the ensuing Auto Union brand revival, some had wondered what would happen to Audi's interlocking-ring logo, since that was originally used by Auto Union before it found its way onto the grilles at Audi. The answer: not much. An update to the...Read More»

GM Logo
GM Begins Pulling Logo From Vehicles

We've all heard manufacturers accused of 'greenwashing' their cars to make them seem more eco-friendly, but now it looks like General Motors may be attempting a good, old-fashioned whitewash. Starting with the 2010 model year, GM will be pulling the GM corporate logos from all of its cars and...Read More»

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