Lexus News

Lexus GS and IS Involved in New Toyota Recall
Lexus GS and IS Involved in New Toyota Recall

Beleaguered Toyota can't seem to catch a break. The latest blow to the automaker comes in the form of a recall affecting some 245,000 Lexus GS and IS models sold here in the United States. Globally, the recall involves about 1.5 million vehicles. The reason for the recall: issues involving oil...Read More»

2008 Lexus IS 350
Huge New Toyota Recall Includes 245,000 Lexus GS, IS Sedans

It appears that the worst of Toyota's recall woes might not yet be past. The world's largest automaker confirmed plans today to recall nearly 1.7 million vehicles globally, for issues including oil leaks, faulty fuel pumps, and fuel lines. The number includes about 245,000 Lexus IS and GS models in...Read More»

Audi R8 V10
SCN's Top Stories Of 2010: Kevin Rose And Audi's R8 V10, Subaru's Mediocrity, And Lexus

This has been a banner year for social media. As 2010 draws to a close, we take a look back on some of the more memorable moments. Ford has revealed the new 2011 Explorer to the world via social media, while other car companies have just started venturing into the deep waters of viral marketing...Read More»

2011 Lexus CT 200h
The Stranger Side Of Green: Lexus Targets All-Night Videogamers With The CT 200h

Last spring, Lexus' marketing team came up with a metaphor about the "Darker Side of Green" to sell the new Lexus CT 200h. The gist was that the 200h is yin and yang, green and powerful -- good for the planet and good for the soul. We don't think the two are polar opposites, and we certainly...Read More»

Whitney Cummings interviews Brian Solis for Darkcasting
Wall Street Journal Reveals Twitter, Facebook Can Be Used To Sell Things (Like The Lexus CT 200h)

According to a report in the Wall Street Journal, automakers have grown weary of hiring high-priced celebs like Ricardo Montalban and John Slattery to hawk their rides. Nowaday's, car marketers are focusing their attention on "a similarly powerful but cheaper source: young social-media influencers...Read More»

TCC Best Car to Buy 2011
TCC's Best Car to Buy 2011: Green Cars

Whatever your color of politics might be, red or blue, there's little doubt you've been teased by the notion of green cars. Environmentally concerned drivers want the same thing as security hawks: to reduce our dependence on fossil fuels. Though they get to the same place from different starting...Read More»

2011 Lexus IS 350 F Sport
Lexus Wants Your Lunch--For An Online Chat

Lexus may have been late to the social media party but they're definitely making up for lost time. Recently they held a dinner at a customer's house while live tweeting the conversation. This brought interactive focus groups consumer engagement to a whole new level. Now, Lexus plans to hold what...Read More»

Social Car News and OneRiot
Trending In Social Media This Week: Another Toyota Recall, Ford And GM

Social Car News has partnered with real-time online buzz tracker OneRiot to bring you a weekly report on what's trending in the automotive social media world. Each week we monitor discussions across all platforms including but not limited to Twitter, Facebook, Digg, MySpace and blogs to bring you...Read More»

2011 Lexus CT 200h
Video Sneak Peek: Lexus CT 200h Invites You To The Darker Side Of Talk Shows

Lexus has been working the "Darker Side of Green" angle for months now, hyping the company's new hybrid the Lexus CT 200h. We've talked a good bit about the marketing campaign, its series of odd but entertaining debates, and some of its...less successful elements. Now, a little birdie -- seriously...Read More»

2011 Lexus CT 200h
2011 Lexus CT 200h: First Drive

Remember the Lexus HS 250h that was introduced last year? Yes? Well kindly forget about it for the moment and reboot. Actually, consider it a full-on system crash and reinstall; all is well again and Lexus is back on track with what hybrid shoppers want. That's how we felt after spending part of a...Read More»

Tesla Roadster Sport 2.5 Loaned to Tony Hawk
Tesla Joins The Club, Gets Socially Smart And Gives Tony Hawk A Roadster Sport 2.5

When we talk about leaders in the auto industry using social media, Ford and General Motors come readily to mind. Audi is quickly clawing their way into that circle, while Toyota and Lexus have recently increased their efforts to get visibility. Notice Tesla was not on that short list? That is...Read More»

2010 Lexus GS 460
Lexus Hosts Dinner At A Customer's House, Live Tweets Part Of The Conversation

Lexus just recently jumped into social media, starting a Twitter account about a month ago, while also ramping up their Facebook fan page. Lexus says it is all in an effort to both listen to, and engage with their customers and fans. They have built a brand around the pursuit of perfection. While...Read More»

smart drive kit for iPhone
Cars And Smartphones: The Future Is Now

In the 2004 Will Smith movie, I, Robot, the future is filled with cars that drive themselves, and petroleum's verboten because it's volatile and unsafe. Yes, this future also has evil robots that try to take over the world, but focus on the first part--cars that drive themselves--because that...Read More»

Lexus Enform iPhone App
Lexus Launches Enform iPhone App -- Blackberry And Android Not Left In The Cold

Lexus was no where near the first to the telematics game. But just as with its cars, it is in the pursuit of perfection for its Enform telematics service. Today Lexus announced a new iPhone app that helps users get the most out of Enform. Many competing companies have telematics offerings in...Read More»

2010 Toyota Avalon
Toyota Acceleration Claims Down, But Allstate Launches Suit

Toyota earlier this week provided an update on progress regarding its accelerator-related recalls, and it's now more confidently pushing back on assertions that the automaker's electronic throttle controls might have caused unintended acceleration. The automaker said that it's reviewed about 4,200...Read More»

Paris
High Gear Media's Social Media Cheat Sheet For The 2010 Paris Auto Show

Chances are good that you're reading this from an office cubicle somewhere in America. Or Canada. Or maybe Australia. Or any other place on the globe that isn't the 2010 Paris Auto Show. Not to worry, though -- many of us are right there with you, scarfing down Lunchables from the vending machine...Read More»

Interbrand's top 100 brand rankings for 2010 (biggest risers and fallers)
Interbrand Names The Top 100 Brands Of 2010: How Does Your Favorite Automaker Rank?

Every year, the marketing powerhouse known as Interbrand publishes a list of the top 100 global brands. These are the companies at the head of the international pack that shape the way the world does business. The best performers have solid balance sheets, strong future prospects, and the respect...Read More»

Fill'er Up
2010 Lexus RX 350 Review: High Society Meets Mighty Mouse

Lexus RX350:  Meet Mighty Mouse Toyota's upscale Lexus RX is a crossover benchmark.  It's become the upwardly mobile automotive prescription for many families.  Now, nearly every carmaker has an RX-like machine.  Imitation is the sincerest form of affirmation. Therefore, when Lexus revamped...Read More»

2011 Lexus IS
Video: The Making of the 2011 Lexus IS Drum Commercial

I posted a blog a few days ago about how I perceived Lexus was building its brand through an innovative approach, that of using sound, be it musical or engine-created. The 2011 Lexus IS was the subject of the main car ad I reviewed, and I really liked the ad and what it was trying to achieve. I...Read More»

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