Groupon

Groupon Works For Cupcakes, Not Cadillacs: Why It Failed
Groupon Works For Cupcakes, Not Cadillacs: Why It Failed

Last week, we told you about LaFontaine Buick GMC Cadillac's experiment with Groupon. It was the first time that the popular online coupon service had been used to sell new cars, and folks throughout the auto industry held their collective breath, wondering if it would work. If you were one of...Read More»

2011 Cadillac CTS
Groupon Car Vouchers Test a No-Go…This Time

As tests go, the score isn’t exactly stellar. The first car voucher offered on Groupon in North America netted only four consumers during the test last week to see if online coupons would draw customers into the showroom. As we reported last week, the deal was worth $500 off any new car...Read More»

2011 Cadillac SRX
Cadillac Joins The Groupon Gang With $300 Savings Offer

If you consider yourself a bargain-hunter, chances are good that you've used one of today's popular online coupon or group-buying sites to save cash. Now, for the first time ever, a major U.S. automaker has joined the fray, using one of those very services to gain customers. The brand in question...Read More»

2011 Cadillac CTS
Groupon Groupies: $199 Gets $500 Off A GM Vehicle (In One Michigan Town)

Who doesn’t love a good deal? Every family head worth his or her coupon clippings knows that Groupon is often a bargain. You just need to need the item. And a new GM vehicle might just be the right item. At least, that’s what one GM dealer in Highland Township, Michigan believes. As...Read More»

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