Groupon

Groupon Works For Cupcakes, Not Cadillacs: Why It Failed
Richard Read By Richard Read

Groupon Works For Cupcakes, Not Cadillacs: Why It Failed

07/20/2011

Last week, we told you about LaFontaine Buick GMC Cadillac's experiment with Groupon. It was the first time that the popular online coupon service had been used to sell new cars, and folks throughout the auto industry held their collective breath, wondering if it would work. If you were one of...

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