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How To Market Station Wagons, Maligned Steeds Of The Americas

How To Market Station Wagons, Maligned Steeds Of The Americas

Good marketing and advertising is crucial in making or breaking a car, and there are many examples of good, great and poor marketing in the automotive world, regardless of the continent, language, market segment or company. And one prime example of how not to do marketing, at least in North... read more

August 15, 2010 by  - 1
 
Semi trailer

Should The Government Mandate Stability Control Systems In Trucks?

Research completed earlier this year by the University of Michigan's Transportation Research Institute is helping guide the National Highway Traffic Safety Administration... read more August 12, 2010 by  0


 
1997 Chevrolet Malibu LS

Top 5 Rated Sitcom Mechanics

The perennial poor regard with which some consumers hold the auto repair profession may be coming from some unrelated quarters. Like the popular notion that violence... read more August 10, 2010 by  0


 
2010 Ford Expedition

Top 10 SUVs With Lowest Insurance Expense: Edmund’s Survey

Need to buy an SUV? Want to cut your monthly expenses? One way of doing so is to reduce your insurance costs. On average it costs 10 to 20 percent more to insure a sports... read more August 10, 2010 by  0


 
Dealer

Women Feel Disadvantaged In Car Dealer’s Showroom

A recent survey by AutoTrader.com reveals that women are less comfortable buying cars than men. The survey says that almost one in four women (24 percent) find shopping for a... read more August 10, 2010 by  0


 
2010 Chrysler 300C SRT8

Passed And Future: Jerry Flint And Chrysler Cars Ads

Having had the chance for an afternoon nap and time to dream about my ideal Miata roadster, I felt relaxed when I woke up and took time to look at all that was going on in... read more August 10, 2010 by  0


 
2010 BMW 5-Series 4-door Sports Wagon 535i xDrive AWD Angular Front Exterior View

Wagon Review: 2010 BMW 5-Series Sports Wagon

It's one of the best looking Wagons around--the 2010 BMW 5-Series Sports Wagon simply has stunning exterior features. The blend of sharp and curved edges are what make this... read more August 9, 2010 by  0


 
2010 GMC Savana Passenger RWD 3500 135" LS Side Exterior View

Passenger Van Review: 2010 GMC Savana

The 2010 GMC Savana is most definitely a passenger van that will take on all others in its class. Whether it is used for carrying passengers or as a cargo hauler, this van... read more August 8, 2010 by  0


 
2010 Ford F-150 SVT Raptor

Hennessey Bites Into 2011 Ford F-150 SVT Raptor

There is a point when too much of something is not a good thing. Too much coffee is never good; neither are too many hamburgers. Apparently “too much” is not in vehicle... read more August 8, 2010 by  1


 
2009 Dodge Caliber 4-door HB R/T Open Doors

Top Vehicles For Drivers Over 6' - The Dodge Caliber

The Caliber is deceiving. I leased a 2008 Dodge Caliber for a female business partner as part of her compensation. She had asked for a BMW, but my spidey senses said that... read more August 5, 2010 by  0


 
2009 Infiniti M35 4-door Sedan RWD Wheel Cap

California Air Pressure Regulation

Even though there was a dust up over it in the last presidential campaign, it is universally accepted that low tire pressure negatively affects gas mileage. The Ecology... read more August 3, 2010 by  0


 
2011 Volkswagen Jetta

2011 Volkswagen Jetta Ad Pulled; Common Sense Goes With It

Sometimes, sadly, common sense goes right out the door and the greater good "saves" society.  This happened with a recent ad for the new 2011 Volkswagen Jetta, called... read more August 1, 2010 by  3


 
2010 GMC Canyon 2WD Crew Cab 126.0" SLE1 Angular Front Exterior View

2010 GMC Canyon Versus 2010 Nissan Frontier

These two compact pickup trucks each have various pros and cons. The Nissan Frontier has always been a respectable contestant in the market since it was introduced over a... read more August 1, 2010 by  0


 
2010 Volkswagen GTI 4-door HB DSG PZEV Angular Front Exterior View

Top 5 Volkswagen GTI Commercials: Practicality Inspired

I spent last weekend hanging out with my best friend, doing what we do best: napping where possible to regain our strength from the long grind that is daily work, eating... read more July 30, 2010 by  4


 
2007 Ford Explorer 2WD 4-door V6 XLT Front Seats

Top Vehicles For Those Over 6 Feet Tall

I have been test driving several new vehicles and have a problem that many men (and some minority of women) have in terms of functional driving positions and overall... read more July 30, 2010 by  1


 
2010 Honda Civic Sedan

Car Dealer Tricks: Bait And Switch - Part III

We have been investigating a marketing ploy that car dealers use to entice customers into their showrooms. It’s called the “bait and switch” because dealers use a low... read more July 28, 2010 by  0


 
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