General Motors

Goodbye, Goodwrench
Goodbye, Goodwrench

When General Motors introduced Mr. Goodwrench to the world in 1974, it was a bold marketing move. The friendly, nerdy guy sporting chunky, horn-rimmed glasses was GM's way of assuring millions of Buick, Cadillac, Chevrolet, GMC, Oldsmobile, and Pontiac owners that they had a place to turn for...Read More»

2011 Cadillac DTS
GM Recalls 2010-2011 Cadillac DTS and 2010-2011 Buick Lucerne For Wiring Problem

General Motors has issued a recall for 2010 and 2011 models of the Buick Lucerne and the Cadillac DTS. At issue is a wiring flaw, which could result in the loss of power steering -- or worse. The recall applies only to those 13,780 vehicles equipped with V8 engines. According to a bulletin from the...Read More»

Chevy Cruze T plays a giant game of Pac Man
In China, The Chevy Cruze T Plays A Giant Game Of Pac-Man

It's no secret that China is the world's biggest auto market. Thanks to Beijing's more capitalist-friendly ways, a strong national economy, and a growing middle class, car ownership in China is on the rise. (Cash-for-Clunkers-esque government subsidies haven't hurt, either.) The problem is, despite...Read More»

Duramax & Allison
Video: Chevy Silverado Loads Up On Funny In New 'Max & Al' Campaign

Marketing to truck fans can be tough. They tend to be well-informed shoppers and very brand loyal, so convincing them to switch brands or models has to be more than smoke and mirrors; automakers have to talk the talk and walk the walk. That's exactly what Campbell-Ewald is hoping to do with its new...Read More»

2011 Ford Edge - first drive in and around Nashville
Incentives Down, Sales Up In October—And Truck Sales Surge

October isn't always such a strong month for auto sales, but this year it is. Higher demand for light trucks, along with sustained fleet sales and strong performance from some new models on the market, helped the auto market bounce back to its highest sales level in over a year. Fleet sales, which...Read More»

2010 Chevrolet Impala
Chevy Hands AARP Members $1000 Toward A 2010 or 2011 Impala

If you've reached the Big 5-0 and you're in the market for a new sedan, you might want to renew your AARP card: for the month of November, GM is offering AARP members a $1,000 discount off the price of a new 2010 or 2011 Chevrolet Impala. At a time when much of the auto world is marketing to...Read More»

General Motors Renaissance Center, Detroit, Michigan
Things To Know About General Motors' IPO

General Motors' initial public offering is just a few weeks away, and the company is expected to make some announcements today that should be of interest to investors, analysts, and car fans. Here are a few details, some of which we already knew, and some of which have leaked out in advance of GM's...Read More»

Empty dealership
GM's Wound-Down Dealerships Finally Shuttered. What About Their 6.7 Million Customers?

General Motors caused quite a stir last year when the automaker trimmed over 1,500 dealerships from its network. In fact, some U.S. legislators are still clamoring for hundreds to be reinstated. (Whether they'll keep clamoring after tomorrow's mid-term elections is another matter.) But like it or...Read More»

myChevrolet App
GM Finally Releases The myChevrolet And OnStar MyLink Applications

We have been awaiting the arrival of smartphone applications from General Motors OnStar division for quite some time now. Today OnStar and General Motors released the much-hyped applications into the Apple iTunes App Store and the Android Market. The applications have three main areas...Read More»

General Motors' OnStar
GM Wants To Give OnStar Subscribers A Break -- On Insurance

General Motors' OnStar service has been popular with consumers, but it's facing stiff competition from other providers that offer many of the same services -- often, for free. How can GM stay competitive? By scoring insurance rate reductions for OnStar subscribers. GM has been working to secure...Read More»

Screencap from Chevrolet's 'Chevy Runs Deep' ad
Video: GM Reverses Course, Gives 'Chevy' Back To America

Remember a few months ago when word leaked out that Chevrolet was trying to put the kabosh on the word "Chevy"? It turned out that GM's marketing team was trying to tidy up the brand, and wanted employees to use only the word "Chevrolet" in official communications. The backlash from fans was huge...Read More»

Tesla Roadster Sport 2.5 Loaned to Tony Hawk
Tesla Joins The Club, Gets Socially Smart And Gives Tony Hawk A Roadster Sport 2.5

When we talk about leaders in the auto industry using social media, Ford and General Motors come readily to mind. Audi is quickly clawing their way into that circle, while Toyota and Lexus have recently increased their efforts to get visibility. Notice Tesla was not on that short list? That is...Read More»

Ed Whitacre
Ed Whitacre's IPO Offense Explained

Many people probably missed Ed Whitacre's chatter about General Motors upcoming IPO. It happened smack in the middle of a very busy week, in the aftermath of "Voltgate". Heck, GM didn't even bother clarifying Whitacre's statements until Friday afternoon, when most sensible people were goofing...Read More»

Screencap from Opel's design contest website
Design Students: Opel Wants You To Create A 'Lounge In Motion'

Like Whitney Houston, Opel believes that children are the future -- of cars. The German subsidiary of General Motors has just launched a contest for design students, with the goal of creating a concept car that could one day roam the roads. The contest rolls out in two stages. Stage one centers on...Read More»

BP fail whale
AdAge Lists The Worst Social Media Screw-Ups Of All Time, Two Automakers Make The Cut

We can get a little feisty when we're talking about marketing campaigns. Some people get amped about football, for others, it's flan, and for us, it's how navigable your Facebook page is. So when we see a marketing campaign that could've been awesome except for a few tragic flaws -- as we did with...Read More»

Audi R8 V10
Audi Gets Socially Smart - Gives Kevin Rose An R8 V10 For A Week

NOTE: Get these headlines in your email box every day. Sign in here. Audi was not first to the social game. In fact they were a little behind the curve when compared to Ford and General Motors. Lately they have been making up for lost time. With the TT-RS Facebook petition and now Kevin Rose...Read More»

Nielsen's top ten ad categories for the first half of 2010
Do They Know Something We Don't: Automakers, Auto Insurance Ad Spending Soars

During tough economic times, companies often cut back on marketing -- in fact, advertising budgets are frequently the first to shrink when danger looms and the last to expand once the coast clear. As a result, some analysts see ad spending as the equivalent of the canary in the mine shaft: a sign...Read More»

2007 Saturn Relay 4-door Wagon Relay 1 Trunk
Why Choose a Saturn

If you’re currently thinking about buying a new car but aren’t sure which manufacturer to go with, you should know that Saturn is a great choice. This popular car manufacturer, a General Motors subsidiary, has been making great cars since 1985. That’s almost twenty-five years of...Read More»

Neat Rear-Drive Sedan for Cadillac--and a Four-Door Camaro?

Could a new rear-drive Chevrolet sedan, and one for Cadillac too, be in the near future? Motor Trend reports that General Motors’ next-generation Zeta platform will provide the underpinnings for two new rear-wheel-drive sport sedans likely to come from Chevrolet and Cadillac. The magazine...Read More»

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