Ford News

Ford Launches Contest For Apps That Boost Fuel Economy
Ford Launches Contest For Apps That Boost Fuel Economy

Ford marketing honcho Jim Farley recently gave the keynote address at the 2013 New York Auto Show. While speaking about changes in the auto industry caused by shifts in demographics (e.g. Millennials) and mindsets (e.g. connectivity), he also announced a new app contest. That contest -- dubbed the...Read More»

2014 Ford F-150 SVT Raptor Special Edition
Ford Doubles Down With New 2014 F-150 SVT Raptor Special Edition

Ford's looking to capitalize on the success of the F-150 SVT Raptor by adding a new Special Edition model for 2014. The idea of this new trim level is to give customers the ability to make their Raptor even bolder. The new 2014 F-150 SVT Raptor Special Edition takes the existing Luxury Package and...Read More»

2013 Ford Explorer
Lincoln MKS, Ford Explorer, Taurus Recalled For Fuel Tank Issue

Ford is conducting a voluntary safety recall of a small number of 2013 Explorer SUVs, 2012 Taurus and Lincoln MKS sedans over concerns their fuel tanks may leak and pose a fire risk. An official safety recall notice posted on the National Highway Traffic Safety Administration (NHTSA) website puts...Read More»

2013 Ford Fusion
Ford Tops General Motors, Toyota In Loyalty; Hybrids Gain Traction

Ford Motor Company may not be as big as General Motors, Toyota, or Volkswagen, but when it comes to the loyalty of American customers, Ford has the competition beat. According to Experian Automotive, Ford dominated the showrooms in both corporate and brand loyalty during the last three months of...Read More»

Ford Figo ad featuring Paris Hilton and the Kardashians
Ford Apologizes For Ad Featuring Paris Hilton & Bound, Gagged Kardashians

Ford's thoughtful approach to marketing yields huge dividends. Its "Fiesta Movement" campaign, for example, remains the yardstick by which other social media forays are measured. But that doesn't mean that Ford and its numerous agency partners are infallible. Sometimes, mistakes are made, leaving...Read More»

2013 Ford Escape
Ford Recalls 2013 Focus, C-Max, Escape For Faulty Child Safety Lock

Ford is conducting a voluntary safety recall of 5,675 2013 model year Ford Focus sedans, C-Max hybrids and Escape SUVs in the U.S. due to faulty child safety door locks. Another 859 vehicles are involved in Canada. This marks the first recall for the new Ford C-Max. Affected vehicles were...Read More»

2007 Ford Freestar
Ford Recalls 196,500 Minivans Over Rust Issue

In yet another rust issue affecting its minivans, Ford is recalling 196,500 vehicles in the U.S. because corrosion may cause third-row seats to come loose. A report in The Wall Street Journal and other media outlets said the latest Ford minivan rust recall involves certain 2004 through 2007 Ford...Read More»

2005 Lincoln Aviator
NHTSA Nixes Probe Of Ford Explorer, Mercury Mountaineer, Lincoln Aviator

In August of 2009, the National Highway Traffic Safety Administration launched an investigation of the 2002-2005 Ford Explorer, the 2003-2005 Lincoln Aviator, and the 2002-2005 Mercury Mountaineer. According to a notice on NHTSA's website, the agency had received numerous reports of those SUVs...Read More»

Car shopping
Why Aren't Women Buying Cars From Detroit?

Detroit, we have a problem -- in fact, we have two. Everyone knows that younger consumers are ambivalent about owning cars. That's an obstacle that automakers around the globe are trying to overcome. But Detroit's Big Three have an additional hurdle: women don't care much for them, either...Read More»

2014 Lexus IS 250 F Sport
Lexus, Subaru, Mazda Earn High Marks On Consumer Reports' Report Card

Every year, Consumer Reports rolls out its "Brand Report Card", which ranks major auto brands based on reliability and road-test scores. CR's 2013 scoresheet has just come out, with Lexus at the top of the heap. In previous years, CR's report card has lumped all of an automaker's sub-brands under...Read More»

2011 Ford Fusion Sport
2009-2011 Ford Escape, Fusion & Mercury Mariner, Milan Probed For 'Stalling'

After receiving over 180 complaints about engines stalling and surging in the Ford Escape, Ford Fusion, Mercury Mariner, and Mercury Milan, the National Highway Traffic Safety Administration has launched an investigation into those vehicles built for the 2009, 2010, and 2011 model years.* The...Read More»

2014 Ford Fiesta
Ford Needs 100 Social Media VIPs To Tout 2014 Fiesta

Back in 2009, Ford launched one of the auto industry's most successful social media campaigns. The "Fiesta Movement" was meant to build awareness of the 2011 Ford Fiesta before its 2010 debut, and boy, did it ever: 60% of Americans knew about the car long before it rolled into dealerships. How did...Read More»

2013 Ford Escape
The Big Fix: Six Vehicles Most Affected By 2012 Recalls

It's become a rite of passage for car ownership: At some time, you're likely to get a notification letter in the mail, calling you back to the dealership for a fix on a safety-related issue, seemingly large or small. While that part should come as no surprise, it might be counterintuitive to learn...Read More»

2013 Toyota Avalon Hybrid  -  First Drive, 10/2012
Poll: Toyota Recovers U.S. Reputation, As Chrysler And GM Lag

Toyota hasn't just bounced back, with one of the strongest reputations among automakers in the U.S. It is the most highly regarded auto-sector company in the U.S. So says one of the preeminent measures of company reputation, the 2013 Harris Poll Reputation Quotient (RQ), from Harris Interactive...Read More»

2008 Ford Super Duty F-250 XL
Pickup Truck Tailgates: Easy To Steal, And Thefts On The Rise

Coming back to the truck after a game at the stadium or following a night out with friends, it can come as quite a shock to realize that thieves have made off with your tailgate. It takes less than 30 seconds for a thief to snatch a pickup tailgate and replacement costs can amount to $1,000 or...Read More»

Car lot
Auto Incentives Dropped 12% In January, But Transaction Prices Fell, Too

Incentives continued their long, slow decline in January, but according to TrueCar, transaction prices fell, too, which could soften the blow for bargain-hunters. On average, incentives slipped 12.2% between December 2012 and January 2013, coming to rest at $2,274 per vehicle. The pickings are...Read More»

2013 Ford Fusion
Ford Stock Price Falls: Is It The Apple Of Cars?

If you're the sort of person who enjoys similes, you could spend a lot of time comparing today's car companies to Apple. Like Apple, for example, General Motors came back from the brink of ruin to become a leader in the industry once more. Toyota followed the same path in the wake of 2010's...Read More»

Mercedes-Benz B-Class F-Cell
Will Your Next Car Run On Hydrogen? Ford, Mercedes, Nissan Partner On Fuel Cell Tech

We live in interesting times. (Which is a good thing, by the way, and not a Chinese curse after all.) We are witnessing the long, slow death of automobiles that run on fossil fuels. It may take decades for those vehicles to cycle out of favor, but there's little doubt that the next big thing is...Read More»

2013 Ford C-Max Hybrid
Ford Continues To Generate Most Buzz, But Toyota Makes Biggest Gains

Plenty of surveys measure attitudes toward the auto industry. Some determine how much motorists like their vehicles, some focus on the dealership experience, and others zero in on areas like auto insurance. Marketing firm YouGov measures something a little more elusive: buzz. Every weekday, YouGov...Read More»

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