Ford Motor Company

Ford's Fiesta Movement Keeps Moving After You've Moved On
Ford's Fiesta Movement Keeps Moving After You've Moved On

There's no question that Ford has scored a huge marketing coup with its hip, fully wired Fiesta Movement. The campaign's camera-ready army of influencers tweeted and Facebooked and YouTubed the hot new compact to an astounding 60% brand recognition before it even appeared in showrooms. The Movement...Read More»

2011 Jeep Grand Cherokee
It Looks Like The Big Three Are Back

There's no denying that Detroit automakers have had a rough couple of years. It was about this time in 2008 that gas prices began climbing toward $4 a gallon, which brought about a dramatic change in vehicle demand and explains why there are so many hybrids and compacts in the pipeline these days...Read More»

2011 Ford Fiesta
Blue Oval Gets A Little Greener

We talk a lot about green rides here at TCC -- in fact, the HighGearMedia family boasts several sites that rank eco-friendliness among their top priorities. But as interested as consumers may be in hybrids and EVs and fuel-economy, many also want to see that the companies themselves are operating...Read More»

Ford Syncs Google Maps Destinations For Free Through The Cloud
Cloud Commuting: Google Maps Will Be A Key Feature On Ford, GM, Audi Rides

We've talked a lot about Google Maps and how it can make drivers' lives easier. We're happy to report that several major automakers have fully embraced Google's free service and are working hard to integrate its unique features into their vehicles' existing telematics systems. Ford is a great...Read More»

Cadillac dealership
Good News For GM, Ford, Chrysler: Warranty Claims Drop

The quality of domestic-brand vehicles is way up from where it was just a few years ago. We've seen it in the annual metrics from J.D. Power and Associates, AutoPacific, Strategic Vision, and others, and in annual reliability ratings from Consumer Reports. However, there's another even stronger...Read More»

2005 Mercury Mountaineer 4-door 114" WB Luxury AWD Grille
Report: Ford To Shut Down Mercury Brand?

Ford's Mercury brand might be heading for the chopping block. Bloomberg, citing unnamed sources within the company, says that Ford Motor Co. is planning to shut down its Mercury brand. It's clearly no done deal yet; the plan, which hasn't been set into motion yet, is going to be presented in...Read More»

App preview from Ford & U Mich's 'Cloud Computing in the Commute' project
Driving In The Cloud: Ford, UM Show Off New Apps For Your Car

Some people believe that electric vehicles will reshape the auto industry. Others think fuel cells are the game-changer. The funny thing is: they're both completely wrong. The biggest shake-up in the auto industry won't come from under the hood. It'll come from the dashboard, and it'll leverage the...Read More»

2011 Ford Mustang GT 5.0
Ford, Chrysler Buddy Up With Toby Keith, Bill Goldberg, Zac Brown For America's Troops

Spring has finally sprung, and two of the Detroit Three are rolling out promotional programs that take advantage of the warmer weather. As an added bonus, both promos also have big benefits for members of the armed forces, including car giveaways, charity donations, and free music downloads. Ford's...Read More»

From the Ford Fiesta Movement campaign
Ford Finds Another Silver Lining In The Recession: Better Marketing

Most economists agree that America has finally turned a corner and is on-track for better times. So now would seem an opportune moment to look back and ponder what we've learned from the lean, recessionary months. Among the many things that Ford took away from the ordeal -- including better sales...Read More»

Mike Rowe in Ford's 'Swap Your Ride' campaign
Ford Launches 'Swap Your Ride' Campaign, Offering $1,000 Bonus And 0% Financing

A couple of years ago, Ford invited shoppers to "swap their rides" for new Ford cars and trucks. The pitch was part of an advertising campaign from Ford Motor Company, centered on a $1,000 bonus for buyers who traded in vehicles from other manufacturers. Apparently the campaign was a success...Read More»

2010 Chevrolet Camaro 2-door Coupe 1SS Angular Front Exterior View
Report: General Motors Will Own 17% Of The U.S. Market; Ford, Toyota Right Behind

The past couple of months, Toyota's recall fiasco has scuffed the automaker's image, but over the last year and a half, General Motors may have fared far worse. Between its bankruptcy, restructuring, dealer cuts, and brand wind-downs, GM has been hit with a barrage of criticism from the government...Read More»

2011 Volvo S60
Hmmm: Volvo's New Owner Promises To 'Liberate This Tiger'

Ford's sale of Volvo to Chinese automaker Geely has been a case of good news/bad news for Volvo enthusiasts. Unfortunately, recent comments from Geely's founder, Li Shufu, aren't soothing the nerves of those worried that Geely might misguidedly "improve" the brand into an early grave. Case in...Read More»

2011 Volvo S60
Today In Brand Sales: Volvo Deal Hits A Snag, HUMMER Probably Dead

Friday usually brings out TCC's optimistic streak, but two news items from Detroit and China have put a cloud over this otherwise sunny day. First, Geely says that its negotiations to buy Volvo from Ford have hit a roadblock, and second, GM has apparently failed to make any progress selling HUMMER...Read More»

Screencap from Ford SYNC demo with Pandora
Video: The Pandora App For Ford SYNC In Action

Lots of folks use Pandora. In fact, the service currently has 48 million users accessing its 700,000 music tracks -- and nearly half of them do so on their mobile phones. But while Pandora has always been a breeze to use when you're sitting at a computer or in a wi-fi zone, listening on the go has...Read More»

MyFord Touch
Ford Upgrades SYNC To Keep Virtual Bad Guys Out Of Your Car

The internet is a pretty magnificent thing. It allows us to stay in touch with family and friends. It helps small companies to do business around the globe. And of course, it brought you here. But as the web grows, consuming every square inch of our daily lives, it brings numerous threats --...Read More»

2010 Ford Fusion Hybrid 4-door Sedan Hybrid FWD Grille
Ford Is February Sales Champion, GM and Toyota Left In Dust

Well, here's one recipe for success in the U.S. auto business: Introduce a rapid-fire sequence of new and thoroughly revised vehicles with best-in-class fuel efficiency, then quickly roll out a widely-acclaimed voice-activated infotainment system across all your lines. Oh, yeah, and ... don't take...Read More»

2011 Ford Mustang GT
Nearly 11,000 Drivers Pony Up For The 2011 Ford Mustang

It's hard to find a crack in Ford Motor Company's armor these days. For months, the company has been on an astounding roll: the quality of Ford vehicles is sky high, the company posted an impressive profit for 2009, and the public is excited about new models like the 2011 Ford Fiesta. Unfortunately...Read More»

2011 Ford Fiesta
2011 Ford Fiesta Comes With Free SYNC When You Reserve Online Or By Text

The 2011 Ford Fiesta has always been aimed at the Millennial generation -- specifically, those drivers in their 20s and 30s who avidly use Facebook, Twitter, YouTube, Flickr, and other social media sites. To make the zippy, affordable Fiesta even more attractive to that demographic, Ford is now...Read More»

2011 Ford Fiesta
Ford Encourages Dealers To Go Green, Offers To Tell Them How (For A Fee)

Like a lot of corporations, Ford Motor Company understands the value of going green, and the automaker is now encouraging its dealers to get onboard with energy conservation, too. The push comes via Ford's ‘Go Green’ Dealership Sustainability Program, which was unveiled over the weekend at the...Read More»

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