Ford Fiesta News

Too Cool New Cars for Back To School
Too Cool New Cars for Back To School

Along with new clothes, books, iPhones, iPads and other de rigueur gear for back to school, what right-minded teen wouldn’t jump at the chance to have a cool new car to drive? Hey, school may already be in session, but that doesn’t mean parents can’t still snag some great new car...Read More»

Screencap from Ford Fiesta 'Vampire Diaries' contest
Ford Wants To Know Why You Love Vampires (In 50 Words Or Less)

Leggings, Hammer pants, vampires: these are tell-tale signs that the 80s revival is in full swing. To market the new Fiesta subcompact to Millennials -- for whom the 80s seem like a kicky time to be alive -- Ford is hoping to capitalize on one of those three trends. Can you guess which? (Hint: it...Read More»

2010 Mazda Mazda6
Midsize Cars Cheaper Than Their Small Cousins

Not too long ago, if you wanted a small car for the fuel economy, but wanted to be surrounded by creature comforts and enjoy the drive, you were out of luck. All that has changed now. The new small cars reaching dealerships this summer can be equipped as borderline luxury cars, with leather...Read More»

2011 Ford Fiesta IIHS crash tests
2011 Ford Fiesta Nabs IIHS Top Safety Pick

The 2011 Ford Fiesta is the first minicar to earn the Insurance Institute for Highway Safety's (IIHS) Top Safety Pick award since the addition of rollover roof strength testing. Announced today, the rating should help alleviate safety concerns, warranted or not, Americans may have with small cars...Read More»

Old Spice campaign featuring Isaiah Mustafa
Forbes Names Top 20 Social Media Campaigns: How Many Automakers Made The Cut?

Last week, Forbes ran a feature on the top 20 social media campaigns of all time. Some on the list were shoo-ins, like the recent Old Spice video series featuring Isaiah Mustafa. Others -- like the number one winner -- came out of left field. And a few raised eyebrows, like Target's "Bullseye...Read More»

2011 Ford Fiesta
The TCC List: Five Near-Luxury Interiors Under $25k

No matter how cool your car looks on the outside, the truth is, you won't spend much time looking at it from a distance.  No matter how fast it is, you'll spend most of your time  in it idling in traffic and traveling at neighborhood speeds.   For most of us, it's the comfort of the seats, the...Read More»

Roger Penske
Penske Is Feeling Very Anti-Social Media

New technology always comes with its share of detractors. Renaissance Brits hated the fork. Silent film vamp Clara Bow hated talkies. And now, Penske Automotive Group has taken a stand against social media. In a brief interview with Automotive News,  the company's vice president of business...Read More»

2010 Toyota Yaris
As Automakers Move Focus To Smaller Cars, Entry Segment Lags

With the landslide of all-new small cars being introduced this year and over the next several model years—including the 2011 Ford Fiesta, 2011 Mazda2, and 2012 Fiat 500—you might assume that small-car sales are going strong, and that the forecast for subcompacts in the U.S. is bullish...Read More»

Kukunu
Road Trip Assistance: Kukunu Helps Plan That Last-Minute Summer Vacation

Need one more run at the beach before autumn arrives? How about a quick trip to the mountains with your rafting buddies? Or maybe a simple road trip to the nearest outlet mall. There's still plenty of time to do any and all of those things -- but how to begin planning? You could, of course, kick...Read More»

Screencap from Craig Benzine's video for the Fiesta Movement
Video: Catching Up With The Stars Of Ford's Fiesta Movement

The Fiesta Movement has generated a lot of publicity for Ford's highly anticipated new model, and most of that publicity has been very, very good. Even haters would have to admit that it's been a game-changer on the marketing front and a groundbreaking use of social media. Chapter two of the Fiesta...Read More»

2011 Ford Fiesta
Ford Fiesta: The Honking, 2010

This is just wrong. Morally, socially, technically and in all other ways. This is what happens when society--hold on, let me rephrase that--automotive geek society goes unchecked and the robots and the geeks are in cahoots. This is what happens when computer geeks intermingle with automotive...Read More»

2011 Ford Fiesta
Ford Says Fiesta Deliveries Will Be Delayed Two Weeks

Ford's Fiesta has been a much-awaited car ever since the company announced that an American version of the subcompact would launch this summer.  Now, some Fiesta buyers will have to wait a little longer to take delivery of their cars, thanks to storm-damaged railroad tracks in Mexico. Thanks to...Read More»

American Journey 2.0: Socially Networked Road Trip with the Ford Fiesta
The 9 Most Useful Mobile Apps for the Road

According to Mashable.com, today is Social Media Day. And even though we don't fully understand the rationale -- It's the end of Q2? The feast day of St. Theobald (unlikely, since he was a hermit)? -- we're happy to take part in the festivities as long as there's punch and pie. ...Okay, so we've...Read More»

2011 Ford Fiesta
2011 Ford Fiesta: Marketing Mundo

I recently blogged about a great, very slick, very well choreographed Ford Fiesta ad that put a huge smile on my face. It was an ad meant to impress the world, and leave you with the idea that this car is something special, despite being a sub-compact. And first and foremost, it was the slickness...Read More»

2011 Ford Fiesta
Ford's Fiesta Movement Keeps Moving After You've Moved On

There's no question that Ford has scored a huge marketing coup with its hip, fully wired Fiesta Movement. The campaign's camera-ready army of influencers tweeted and Facebooked and YouTubed the hot new compact to an astounding 60% brand recognition before it even appeared in showrooms. The Movement...Read More»

Audi A8 MMI Navigation with Google functionality
Audi And Google Take Top Tech Honors (It's More Exciting Than It Sounds)

We love a good telematics system, and Audi's MMI is a really good one -- so good, in fact, that it took home the award for "Best Embedded Telematics Navigation Product" at the 2010 Telematics Awards. And before you ask: • Yes, there is an annual Telematics Awards ceremony. • Yes, there is a...Read More»

YouTube's Bonnaroo page, sponsored by the Ford Fiesta
This Weekend: Ford Fiesta Sponsors Live Video From Bonnaroo Music Festival

So you were planning a weekend trip to the beach, but the thought of getting tar balls caught in your thong has made you reconsider. What to do? Thanks to Ford Motor Company, you can kick back and enjoy great over 30 live concerts from one of the country's largest music festivals -- and all without...Read More»

2011 Toyota Auris Hybrid - European model
Video: Toyota Auris Hybrid Takes Test Driving To The Web

Debuting a new car is tricky business: timing and placement is everything. Traditionally, launches have taken place at major auto shows, accompanied by dry ice, booming techno, and saucy, sexy dancers. But over the past couple of years, we've seen models making grand entrances on Facebook and other...Read More»

2011 Ford Fiesta
2011 Ford Fiesta. Fantastic Fun. In An Ad

I just had a chance to see the latest 2011 Ford Fiesta ad and it left me with a huge smile on my face. A grin from ear to ear. It's so unabashedly happy, fun to watch and just so well choreographed--music, dancers, images and all--that it made you want to have your Fiesta. Now I know I sound like...Read More»

The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.