Fiesta Movement

Ford Needs 100 Social Media VIPs To Tout 2014 Fiesta
Richard Read By Richard Read

Ford Needs 100 Social Media VIPs To Tout 2014 Fiesta

02/21/2013

Back in 2009, Ford launched one of the auto industry's most successful social media campaigns. The "Fiesta Movement" was meant to build awareness of the 2011 Ford Fiesta before its 2010 debut, and boy, did it ever: 60% of Americans knew about the car long before it rolled into dealerships. How did...

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