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Fiesta Movement

 
Ford Needs 100 Social Media VIPs To Tout 2014 Fiesta

Ford Needs 100 Social Media VIPs To Tout 2014 Fiesta

Back in 2009, Ford launched one of the auto industry's most successful social media campaigns. The "Fiesta Movement" was meant to build awareness of the 2011 Ford Fiesta before its 2010 debut, and boy, did it ever: 60% of Americans knew about the car long before it rolled into dealerships. How did... read more

February 21, 2013 by  - 0
 
Whitney Cummings interviews Brian Solis for Darkcasting

Wall Street Journal Reveals Twitter, Facebook Can Be Used To Sell Things (Like The Lexus CT 200h)

According to a report in the Wall Street Journal, automakers have grown weary of hiring high-priced celebs like Ricardo Montalban and John Slattery to hawk their rides... read more November 15, 2010 by  0


 
Ford Motor Company's Jim Farley

Ford Motor Company Named 'Marketer Of The Year'

For 40 years, Advertising Age magazine has pored over marketing campaigns from corporations and politicians across America, with the goal of selecting its "Marketer of the... read more October 19, 2010 by  1


 
2012 Ford Focus Five-Door

If It Ain't Broke: Ford Revives Fiesta Movement For The 2012 Ford Focus

Ford's Fiesta Movement was a big hit with consumers. It generated huge product awareness, killer demand, and may explain why the Fiesta is commanding such impressive prices... read more October 1, 2010 by  0


 
Fiesta iPad App

Ford Fiesta: There's An App For That

Do you have an iPad? Do you want a Ford Fiesta? Well then you are in luck! Ford announced today that they are releasing a Fiesta iPad app in the Apple App Store. Ford says... read more September 17, 2010 by  0


 
Screencap from Craig Benzine's video for the Fiesta Movement

Video: Catching Up With The Stars Of Ford's Fiesta Movement

The Fiesta Movement has generated a lot of publicity for Ford's highly anticipated new model, and most of that publicity has been very, very good. Even haters would have to... read more July 23, 2010 by  0


 
2011 Hyundai Sonata

Hyundai Borrows A Page From Ford's Fiesta Movement

By now, you've probably seen the commercials for Hyundai's new "Uncensored" campaign. They're pretty hard to miss, but on the off-chance that you're not much of a TV person... read more July 15, 2010 by  0


 
Audi U.S. website front page, January 2010

Auto Brand Websites: Audi, BMW, Benz Great; Tesla, Lotus, Lambo Lousy

It shouldn't be news to any reader of this site that every automaker now has extensive product information on its website. But the relative usefulness of different carmakers'... read more January 15, 2010 by  3


 
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