Fiesta Movement

Ford Needs 100 Social Media VIPs To Tout 2014 Fiesta
Ford Needs 100 Social Media VIPs To Tout 2014 Fiesta

Back in 2009, Ford launched one of the auto industry's most successful social media campaigns. The "Fiesta Movement" was meant to build awareness of the 2011 Ford Fiesta before its 2010 debut, and boy, did it ever: 60% of Americans knew about the car long before it rolled into dealerships. How did...Read More»

Ford's 'Escape Routes' competition
Sign Up For Ford's 'Escape Routes' Challenge, Starring The Ford Escape

Ford is looking for a few good men and women for its next Amazing Race-style competition called "Escape Routes", featuring the all-new Ford Escape. If you and a friend think you've got what it takes -- and you've both got six weeks to spare -- keep reading for details on how to apply. According to...Read More»

The plural of Prius Facebook campaign from Toyota
Facebook Or Face-To-Face: How Do You Learn About New Cars?

An article came across the news feeds yesterday suggesting that manufacturers of green cars rely more heavily on social media than other automakers. Eh, we're not so sure. It's true that different markets need to be reached in different ways. Pickup truck buyers, for example, have traditionally...Read More»

First 10 Days of Fiesta Winner
The 10 Days of Fiesta: Like Hanukkah But With Two More Days And Fiestas

Ford is looking to keep the buzz around the 2011 Ford Fiesta going this holiday season, and thus created The 10 Days Of Fiesta program. While Hanukkah is only eight days, the 10 days of Fiesta program will last three crazy weeks in 10 different cities between December 6th and 21st. Ford has teamed...Read More»

Whitney Cummings interviews Brian Solis for Darkcasting
Wall Street Journal Reveals Twitter, Facebook Can Be Used To Sell Things (Like The Lexus CT 200h)

According to a report in the Wall Street Journal, automakers have grown weary of hiring high-priced celebs like Ricardo Montalban and John Slattery to hawk their rides. Nowaday's, car marketers are focusing their attention on "a similarly powerful but cheaper source: young social-media influencers...Read More»

Ford Motor Company's Jim Farley
Ford Motor Company Named 'Marketer Of The Year'

For 40 years, Advertising Age magazine has pored over marketing campaigns from corporations and politicians across America, with the goal of selecting its "Marketer of the Year". The winners have frequently come from the auto industry -- after all, automakers, dealers, and auto insurance agencies...Read More»

2012 Ford Focus Five-Door
If It Ain't Broke: Ford Revives Fiesta Movement For The 2012 Ford Focus

Ford's Fiesta Movement was a big hit with consumers. It generated huge product awareness, killer demand, and may explain why the Fiesta is commanding such impressive prices in showrooms. Knowing a good thing when they see it, Ford's social media guru Scott Monty and his colleagues have decided to...Read More»

Fiesta iPad App
Ford Fiesta: There's An App For That

Do you have an iPad? Do you want a Ford Fiesta? Well then you are in luck! Ford announced today that they are releasing a Fiesta iPad app in the Apple App Store. Ford says the app for consumers is meant to "deliver the interactive brochure experience which allow them access to information and...Read More»

Screencap from Craig Benzine's video for the Fiesta Movement
Video: Catching Up With The Stars Of Ford's Fiesta Movement

The Fiesta Movement has generated a lot of publicity for Ford's highly anticipated new model, and most of that publicity has been very, very good. Even haters would have to admit that it's been a game-changer on the marketing front and a groundbreaking use of social media. Chapter two of the Fiesta...Read More»

2011 Hyundai Sonata
Hyundai Borrows A Page From Ford's Fiesta Movement

By now, you've probably seen the commercials for Hyundai's new "Uncensored" campaign. They're pretty hard to miss, but on the off-chance that you're not much of a TV person, (a) congratulations, and (b) here you go: In addition to those clips, however, the "Uncensored" campaign also includes an...Read More»

Audi U.S. website front page, January 2010
Auto Brand Websites: Audi, BMW, Benz Great; Tesla, Lotus, Lambo Lousy

It shouldn't be news to any reader of this site that every automaker now has extensive product information on its website. But the relative usefulness of different carmakers' sites varies enormously, and now the Luxury Lab (L2) has evaluated every single one. Their Digital IQ Index ranking breaks...Read More»

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