FIAT News

Fiat Coughs Up $4.35 Billion For Full Ownership Of Chrysler, Avoiding IPO
Fiat Coughs Up $4.35 Billion For Full Ownership Of Chrysler, Avoiding IPO

Last time we reported on Fiat's attempt to purchase every single share of Chrysler, things had reached an impasse. The entity holding the rest of those shares was VEBA, a healthcare trust associated with the United Autoworkers Union, and VEBA wasn't happy with the money Fiat had offered to close...Read More»

2014 Alfa Romeo 4C
2014 Alfa Romeo 4C May Come To Maserati Dealers After All

It's no secret that Sergio Marchionne -- the man who brought Fiat back to America -- has also been plotting Alfa Romeo's return to the U.S. Nor is it a secret that Marchionne is pinning the performance brand's hopes and dreams on the sexy Alfa Romeo 4C. Despite some frustrating delays, that model...Read More»

New York Stock Exchange (photo by Kjetil Ree)
Chrysler Is Going Public, Fiat Merger Could Be Just Around The Bend

The 2014 Jeep Cherokee may be nowhere in sight, but Chrysler's plan to become a publicly traded company is on full view. Yesterday, the automaker filed the paperwork for its initial public offering with the U.S. Securities and Exchange Commission. As we reported last week, this isn't exactly how...Read More»

Sergio Marchionne
Chrysler Going Public, IPO Documents To Be Filed This Week

Things have not gone exactly as planned for Sergio Marchionne. As the head of both Chrysler and Fiat, he's been planning for some time to merge the two companies. Fiat already owns a 58.5 percent stake in Chrysler, and Marchionne had hoped to buy the remaining 41.5 percent that's held by VEBA, a...Read More»

Fiat & Conde Nast present the limited-edition Fiat 500c GQ Edition
2014 Fiat 500c GQ Special Edition Serves The Needs Of The Modern Man

Fiat is no stranger to special editions. First, there was the "So Pink" version of the 500, which titillated Mary Kay representatives around the globe. It was followed by the "Pink Ribbon" edition, which promoted breast cancer awareness. And then we saw the "500 by Gucci" model -- a model that...Read More»

Fiat's 'You Wear' Facebook fashion app
Fiat's 'You Wear' Facebook App Diagnoses Your Personality, Suggests Color Options

To some automakers, calling one of their creations a "chick car" is a slap in the face. They fight back, arguing that their cars have a broad customer base, not the narrow appeal that the name "chick car" implies. (It's worth noting that antonyms like "muscle car" don't elicit the same reaction. In...Read More»

'Body Paint' ad for the Fiat 500 Abarth Cabrio
Fiat 500 Abarth Cabrio Recreated By Nude Women, Because Everyone Is Out Of Ideas

If you don't keep tabs on the advertising world, we have some very cool news: Fiat has unveiled a new ad for the 500 Abarth Cabrio in which the car itself is represented by nude, body-painted, female models! Stop reading here, watch the video clip above, and enjoy your day. On the other hand, if...Read More»

Fiat's 'Environmentally Sexy' matchmaking site
Fiat Is Your FWB In New, 'Environmentally Sexy' Campaign

F is for Friday. And Fiat. And Frivolous. And so, we present EnvironmentallySexy.com, Fiat's flashy, frivolous new website. Happy Friday. On the surface, "Environmentally Sexy" looks like an especially cheesy dating site, complete with lovey-dovey photos of models who found love with other models...Read More»

Model Natasha Poly and the Fiat 500 By Gucci
2013 Fiat 500 and 500c Gucci Edition Return To America

When Fiat returned to the U.S. market two years ago, many critics and car fans dismissed its one and only offering -- the pint-sized 500 -- as a "chick car" with limited appeal. They were only half-right. Yes, the Fiat 500 has proven appealing to women, but to categorize that appeal as "limited"...Read More»

2014 Fiat 500L
2014 Fiat 500L: Stylish, Room For Five, Starts Below $20,000

Considering the Kia Soul, MINI Countryman, or Nissan Juke? You might want to hold out another few weeks as there'll soon be another strong rival to throw in the mix: The new Fiat 500L begins arriving to dealerships this next month, and it's now been very competitively priced against those models...Read More»

2013 Fiat 500c Abarth
Fiat 500 Abarth Gets Automatic Transmission To Woo Female Shoppers

The launch of the Fiat 500 didn't go as smoothly as some had hoped. First, Chrysler dealers had to build special showrooms for the new model, since CEO Sergio Marchionne didn't want Fiats sold alongside other Chrysler brands. That slowed the rollout process. Then came the ads, featuring spokesmodel...Read More»

2014 Alfa Romeo 4C
2014 Alfa Romeo 4C Coming To Some Fiat Dealers, But Not All

Last week, we discussed Alfa Romeo's return to the U.S., led by the late-2013 arrival of the 2014 Alfa Romeo 4C. While the car looks great, we had some questions about Fiat's sales strategy for the sleek two-seater. Here's the problem: the 4C is essentially an intro-level supercar. (Alfa Romeo even...Read More»

2014 Alfa Romeo 4C
Alfa Romeo Returns To The U.S. With The 2014 Alfa Romeo 4C

When Fiat joined forces with Chrysler in 2009, the marriage spawned rumors that Alfa Romeo would soon return to the U.S. Chrysler/Fiat CEO Sergio Marchionne has done plenty to encourage those rumors, though he's said that Alfas would only arrive when the time was right. Apparently, the time is now...Read More»

Screencap from 'The Motherhood' feat. the Fiat 500L
2014 Fiat 500L: A Perfect Ride For Cool, Rapping Moms

Not so long ago, June Cleaver was America's model mom -- someone who'd take care of the children and manage the household while the father journeyed out into the business world. Then came the 1960s and 70s, when mothers were expected to bring home the bacon, fry it up in a pan, and do everything...Read More»

2014 Fiat 500L
2014 Fiat 500L Preview, Live Photos: 2012 Los Angeles Auto Show

Many people say they really like the Fiat 500, but it's just too small for their daily lives. Today Fiat is looking to rectify that issue with the introduction of the new 2014 Fiat 500L at the 2012 Los Angeles Auto Show. The 500L is closely related to the new European variant of the same name...Read More»

'Immigrant' commercial for the Fiat 500
Contest: Fiat Wants To Send You On A European Vacation!

A couple of weeks ago, we told you about Fiat's latest ad for the 500, parts of which were filmed along the coasts of Amalfi and Sorrento, Italy. While we generally like the commercial, we like the accompanying contest even better: Fiat is giving fans a shot at an Italian vacation, where one lucky...Read More»

2012 Chrysler 300 SRT8
Chrysler Posts Dizzying Profits, But Will Fiat Kill Its Buzz?

Last week, Ford's second-quarter earnings figures proved that the automaker is still going strong, but also showed that Europe's financial woes are hindering Ford's progress. Now, Chrysler has released its own outstanding financial results for April, May, and June, but could Fiat kill the party?...Read More»

'Immigrant' commercial for the Fiat 500
Fiat's 'Immigrant' Campaign: Better Or Worse Than J-Lo?

Fiat has kicked Jennifer Lopez to the curb in a new marketing campaign designed to show off the growing Fiat 500 family. That in itself isn't so strange. For Fiat's accounting team, J-Lo was probably a very spicy meatball -- one that would've been expensive to keep onboard. And in fairness, J-Lo...Read More»

The Fiat 500L, featuring an in-car espresso maker from Lavazza
2013 Fiat 500L Brews Controversy With In-Car Espresso Maker

Pundits are percolating over a new feature on the forthcoming Fiat 500L. Here are the details, along with a bit of backstory: 1. Those Jennifer Lopez ads for the Fiat 500 did massively well at raising the brand's profile in the U.S. 2. To capitalize on its success, Fiat has just unveiled a new...Read More»

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