FIAT News

Fiat Is Your FWB In New, 'Environmentally Sexy' Campaign
Fiat Is Your FWB In New, 'Environmentally Sexy' Campaign

F is for Friday. And Fiat. And Frivolous. And so, we present EnvironmentallySexy.com, Fiat's flashy, frivolous new website. Happy Friday. On the surface, "Environmentally Sexy" looks like an especially cheesy dating site, complete with lovey-dovey photos of models who found love with other models...Read More»

Model Natasha Poly and the Fiat 500 By Gucci
2013 Fiat 500 and 500c Gucci Edition Return To America

When Fiat returned to the U.S. market two years ago, many critics and car fans dismissed its one and only offering -- the pint-sized 500 -- as a "chick car" with limited appeal. They were only half-right. Yes, the Fiat 500 has proven appealing to women, but to categorize that appeal as "limited"...Read More»

2014 Fiat 500L
2014 Fiat 500L: Stylish, Room For Five, Starts Below $20,000

Considering the Kia Soul, MINI Countryman, or Nissan Juke? You might want to hold out another few weeks as there'll soon be another strong rival to throw in the mix: The new Fiat 500L begins arriving to dealerships this next month, and it's now been very competitively priced against those models...Read More»

2013 Fiat 500c Abarth
Fiat 500 Abarth Gets Automatic Transmission To Woo Female Shoppers

The launch of the Fiat 500 didn't go as smoothly as some had hoped. First, Chrysler dealers had to build special showrooms for the new model, since CEO Sergio Marchionne didn't want Fiats sold alongside other Chrysler brands. That slowed the rollout process. Then came the ads, featuring spokesmodel...Read More»

2014 Alfa Romeo 4C
2014 Alfa Romeo 4C Coming To Some Fiat Dealers, But Not All

Last week, we discussed Alfa Romeo's return to the U.S., led by the late-2013 arrival of the 2014 Alfa Romeo 4C. While the car looks great, we had some questions about Fiat's sales strategy for the sleek two-seater. Here's the problem: the 4C is essentially an intro-level supercar. (Alfa Romeo even...Read More»

2014 Alfa Romeo 4C
Alfa Romeo Returns To The U.S. With The 2014 Alfa Romeo 4C

When Fiat joined forces with Chrysler in 2009, the marriage spawned rumors that Alfa Romeo would soon return to the U.S. Chrysler/Fiat CEO Sergio Marchionne has done plenty to encourage those rumors, though he's said that Alfas would only arrive when the time was right. Apparently, the time is now...Read More»

Screencap from 'The Motherhood' feat. the Fiat 500L
2014 Fiat 500L: A Perfect Ride For Cool, Rapping Moms

Not so long ago, June Cleaver was America's model mom -- someone who'd take care of the children and manage the household while the father journeyed out into the business world. Then came the 1960s and 70s, when mothers were expected to bring home the bacon, fry it up in a pan, and do everything...Read More»

2014 Fiat 500L
2014 Fiat 500L Preview, Live Photos: 2012 Los Angeles Auto Show

Many people say they really like the Fiat 500, but it's just too small for their daily lives. Today Fiat is looking to rectify that issue with the introduction of the new 2014 Fiat 500L at the 2012 Los Angeles Auto Show. The 500L is closely related to the new European variant of the same name...Read More»

'Immigrant' commercial for the Fiat 500
Contest: Fiat Wants To Send You On A European Vacation!

A couple of weeks ago, we told you about Fiat's latest ad for the 500, parts of which were filmed along the coasts of Amalfi and Sorrento, Italy. While we generally like the commercial, we like the accompanying contest even better: Fiat is giving fans a shot at an Italian vacation, where one lucky...Read More»

2012 Chrysler 300 SRT8
Chrysler Posts Dizzying Profits, But Will Fiat Kill Its Buzz?

Last week, Ford's second-quarter earnings figures proved that the automaker is still going strong, but also showed that Europe's financial woes are hindering Ford's progress. Now, Chrysler has released its own outstanding financial results for April, May, and June, but could Fiat kill the party?...Read More»

'Immigrant' commercial for the Fiat 500
Fiat's 'Immigrant' Campaign: Better Or Worse Than J-Lo?

Fiat has kicked Jennifer Lopez to the curb in a new marketing campaign designed to show off the growing Fiat 500 family. That in itself isn't so strange. For Fiat's accounting team, J-Lo was probably a very spicy meatball -- one that would've been expensive to keep onboard. And in fairness, J-Lo...Read More»

The Fiat 500L, featuring an in-car espresso maker from Lavazza
2013 Fiat 500L Brews Controversy With In-Car Espresso Maker

Pundits are percolating over a new feature on the forthcoming Fiat 500L. Here are the details, along with a bit of backstory: 1. Those Jennifer Lopez ads for the Fiat 500 did massively well at raising the brand's profile in the U.S. 2. To capitalize on its success, Fiat has just unveiled a new...Read More»

2012 Chrysler Town & Country
Chrysler Offers 'No Payments For 90 Days' Summer Promo

Yesterday, we told you about the debut of General Motors' "Chevy Confidence" program, which offers Chevrolet shoppers no-haggle pricing and the opportunity to return their 2012 and 2013 model-year vehicles within 60 days of purchase. Not to be outdone, Chrysler has announced a promotion of its own...Read More»

Fiat's Sergio Marchionne
Fiat Ups Stake In Chrysler, Volkswagen Buys Rest Of Porsche

While Americans were celebrating independence yesterday, two European automakers announced plans to gobble up more of their partners -- including one very American company. Fiat and Chrysler Here in the U.S., Chrysler/Fiat CEO Sergio Marchionne announced that Fiat's ownership stake in Chrysler...Read More»

The Fiat 500 America
Fiat Sold A Car Via An Auction On Twitter

Automakers using social media is nothing new, as many automakers have used different social platforms to unveil new vehicles, run contests, and even live-stream events. But running a public auction of a special-edition car on Twitter? That's a new one, and Fiat has just claimed the title as the...Read More»

2012 Fiat 500 Pink Ribbon Edition
Fiat's Giving Away Ten 2012 500s To Lucky Facebook Fans

Fiat has reached the 500,000 fan mark on Facebook and it is looking to celebrate. It is running a sweepstakes for all of its Facebook fans, and 10 lucky fans will win a brand new 2012 Fiat 500. Along with giving away ten 500s, Fiat is also giving the first 500,000 eligible fans $500 towards the...Read More»

2011 Alfa Romeo 4C Concept
Alfa Romeo 4C Inches Closer To Its 2013 U.S. Debut

In December, our colleagues at Motor Authority told you that Alfa Romeo was on-track for its scheduled 2013 return to the U.S. The company's first American car in a generation will be the Alfa Romeo 4C, which should start around $45,000. However, Alfa's owner, Fiat, has seen some trouble the past...Read More»

2013 Dodge Dart
Dart Launch Pushed Back To Dodge April Fool's 'Jinx'

A little bad news for Dodge fans today: at the 2012 Geneva Motor Show, Chrysler CEO Sergio Marchionne told reporters that he may postpone the launch of the eagerly awaited Dodge Dart. Why? Because the Dart is scheduled to roll out on April 1 -- also known as April Fools' -- and he's worried about...Read More»

2013 Fiat 500L
Trivia: Will The Fiat 500L Be First Serbian-Built Car Sold In The U.S.?

The 2012 Fiat 500 has been on sale in the U.S. for almost a year, as a three-door hatchback, a 500C cabrio with a roll-back cloth roof, and the just-launched 500 Abarth performance model. A new, larger 2013 Fiat 500L all-wheel drive crossover will be unveiled in Geneva next month to expand the...Read More»

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