Family

Women’s Influence In Car Buying Evolving: Study
Suzanne Kane By Suzanne Kane

Women’s Influence In Car Buying Evolving: Study

02/01/2012

Automotive marketers have known for some time that women exert a powerful influence over what cars will be purchased for family as well as personal use. But a new study reveals that today’s female consumers have greatly expanded their role to the point where 54 percent of them now feel a...

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