Facebook

Fireball Run: How Verizon's Motorola DroidX Navigated The Way
Fireball Run: How Verizon's Motorola DroidX Navigated The Way

As many of you read, we had a ton of gear in the Chevrolet Camaro SS. Much of that gear was electronics. Going into the rally we knew that both Nelson and I were on AT&T with our personal phones. Looking at the map of the Fireball Run we questioned if AT&T was going to cut it. The answer...Read More»

Mercedes-Benz 'Impact' campaign
Video: Mercedes-Benz Touts Safety In 'Impact' Ad Campaign, Wants To Hear Your Story

If you're a cable subscriber -- and statistics tell us that most of you are -- you've probably stumbled across the Discovery Channel show called "I Shouldn't Be Alive". If not, the title conveys the show's concept pretty clearly: people who have had near-death experiences relive them in front of...Read More»

Screencap from Subaru 'Tracks' Facebook promo
Two Days, Two Quirky Marketing Campaigns From Subaru

Yesterday, we told you about Subaru's well-designed, poorly executed marketing campaign called "Mediocrity". Today, we've gotten wind of another Subaru campaign, one rolling out on Facebook for a much clearer target market: 30something hipsters. Before we go any further though, we should point out...Read More»

Audi R8 V10
Audi Gets Socially Smart - Gives Kevin Rose An R8 V10 For A Week

NOTE: Get these headlines in your email box every day. Sign in here. Audi was not first to the social game. In fact they were a little behind the curve when compared to Ford and General Motors. Lately they have been making up for lost time. With the TT-RS Facebook petition and now Kevin Rose...Read More»

Fireball Run Day 2
Fireball Run: Camaro SS Video Tour And Apology

I had a ton of thoughts about how things were going to be at the Fireball Run. In fact I had so many ideas of how we were going to bring you coverage. I sit here now (after surviving the last 9 days) and laugh at all those thoughts. Originally it was going to be simple to bring all the live...Read More»

2012 Ford Focus Five-Door
If It Ain't Broke: Ford Revives Fiesta Movement For The 2012 Ford Focus

Ford's Fiesta Movement was a big hit with consumers. It generated huge product awareness, killer demand, and may explain why the Fiesta is commanding such impressive prices in showrooms. Knowing a good thing when they see it, Ford's social media guru Scott Monty and his colleagues have decided to...Read More»

Paris
High Gear Media's Social Media Cheat Sheet For The 2010 Paris Auto Show

Chances are good that you're reading this from an office cubicle somewhere in America. Or Canada. Or maybe Australia. Or any other place on the globe that isn't the 2010 Paris Auto Show. Not to worry, though -- many of us are right there with you, scarfing down Lunchables from the vending machine...Read More»

Volkswagen's Luca de Meo shows Music-Streaming-Services
Breaking: Volkswagen Study Shows Young People Use Facebook

Volkswagen and MTV Networks have just wrapped up a study about young people, driving, and technology. The study reveals that 14-to-29 year-olds (a demographic dubbed "digital natives") spend a significant chunk of their time on social networks like Facebook and that they would "like to see...Read More»

GOGO In Flight Wireless
Fireball Run: Car Social Media in the Air

The High Gear Media team is in the air, en route to Las Vegas, where we'll launch our challenge to win the 2010 Fireball Run Adventurally this evening--while we help organizers promote the cause of missing children. Right now, I'm sitting on a plane writing this post, thinking to myself how far...Read More»

Mobile Command Center
Fireball Run: Turning The Chevrolet Camaro SS Into A Social Media Command Center

As we mentioned earlier we are going to be bringing you along with us for the Fireball Run. That's right! To do that we are bringing quite a bit of electronics (still hoping our actual clothes fit in the car after our electronics go in). So lets get to it. Joel's MacBook Pro Nelson's Sony Vaio...Read More»

Avid NASCAR fans at the Sharpie 500
Should You Follow A Company On Twitter And Like Them On Facebook?

One of the questions I most often get asked is: Why would I follow a company on both Twitter and Facebook? It is a valid question. Many companies, including blogs, post similar if not the same content on both places. But is it really the same content? Is it the same delivery? Following a company on...Read More»

Screencap from the 2011 Ford F-150 test-drive sign-up site
Want To Drive The 2011 Ford F-150 With EcoBoost Before It Arrives In Showrooms?

Say what you will about Ford, but one thing's for sure: the company knows its customers, and it knows them well. So when Ford announced that it was putting a turbocharged V-6 front and center in its F-150 lineup, the automaker understood that many loyal customers would be skeptical. To put those...Read More»

Splash page for Bump.com
Like That Driver In The Next Lane? Now You Can Stalk Her/Him With Bump.com

So there you are, puttering along, minding your own business, when some hottie rolls up beside you, gives a long, lingering glance, then zips down the road. Finding that gal or guy used to mean posting a "Missed Connections" ad in your local paper, which seemed sad and desperate and potentially...Read More»

Audi TT RS
Audi Used Social Media To Make A Decision On The TT RS For The U.S.

So as many enthusiasts now know, the Audi TT-RS will indeed come to the America. The announcement was made two days ago and of course it was made using social media. The car will arrive late in 2011 and there will be parades and parties upon it's arrival (ok fine I made that up, but there should...Read More»

Facebook page for the Honda Accord Crosstour
One In Four Shoppers Uses Facebook, Twitter To Choose Next Ride. Do Automakers Know That?

People discuss lots of stuff on social networks. Grandchildren. Farmville. Cat videos. But they also discuss the world of commerce -- what they like, what they're buying, and what they try to avoid. And of all those things, all those products, we talk about cars most of all. ROI Research recently...Read More»

Dyson DC31 Handheld Vacuum
Contest: Dirtiest Car Interior Wins Dyson Hand Vacuum To Suck It Clean

Have a dirty car interior? Think your car's interior is the dirtiest? Well we are looking for the fan/follower with the dirtiest car interior. Dyson provided this super awesome new DC31 handheld vacuum for us to give away. This thing is powerful and quiet. Here's the deal- Contest starts at 12 PM...Read More»

2011 Ford Explorer
Ford Vs. Chrysler: Two Ways to Launch Cars Via Social Media

Unless you've been living under a boulder--or just don't have Facebook, same difference--you know Ford used social media to launch the new 2011 Explorer. Yup, Facebook. Today, Chrysler took the same route with not one, but four either new or refreshed models. In a huge shift in the industry...Read More»

2011 Chrysler 200
Chrysler Uses Social Media To Tease & Reveal Updated 2011 Models

Today was huge for Chrysler! They announced/revealed pictures and some details on four new or refreshed 2011 models. From the refreshed Chrysler 200 (which is the new name for the Sebring) to the new Fiat 500 Sport, it was a frenzy of news. Chrysler took the social media route in releasing the...Read More»

Screencap from GMC's 'Never Say Never' contest
Contest: GMC Wants To Send You To Super Bowl XLV -- In A 2011 GMC Sierra Denali

Football fans: GMC has your number. The roughest and ruggedest member of the General Motors family recently launched a new contest that will give 17 folks a trip to Super Bowl XLV and one lucky son-of-a-gun a brand new, 2011 Sierra Denali. The premise of the "Never Say Never Moment of the Week"...Read More»

The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.