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Want Fans On Facebook? Hawk A Free Car And They Will Come

Want Fans On Facebook? Hawk A Free Car And They Will Come

Have you heard about this crazy thing called Facebook? No? You should check it out, as the cool kids used to say. You know, back when Facebook was cool. Now, Facebook's become a marketing tool for everyone, including the auto industry. We're as guilty as the rest, but we're not quite as guilty as... read more

September 10, 2010 by  -
 
2011 Mitsubishi Outlander Sport

Friends With Benefits? Mitsubishi Offers One Facebook Pal A Trip To Japan

Some of us have been fortunate enough to travel to Japan and see the Tokyo Auto Show in person. Others have had to make do with our formidable powers of imagination and hunks... read more August 30, 2010 by 


 
Screencap from Ford Fiesta 'Vampire Diaries' contest

Ford Wants To Know Why You Love Vampires (In 50 Words Or Less)

Leggings, Hammer pants, vampires: these are tell-tale signs that the 80s revival is in full swing. To market the new Fiesta subcompact to Millennials -- for whom the 80s seem... read more August 30, 2010 by 


 
2011 Ford Explorer

Ford's Bet On Facebook: Did It Pay Off?

A couple of weeks ago, the interwebs were all a-Twitter about Ford's debut of the 2011 Explorer -- not at an auto show, not at a press event, but on Facebook. Unveiling such... read more August 25, 2010 by 


 
Old Spice campaign featuring Isaiah Mustafa

Forbes Names Top 20 Social Media Campaigns: How Many Automakers Made The Cut?

Last week, Forbes ran a feature on the top 20 social media campaigns of all time. Some on the list were shoo-ins, like the recent Old Spice video series featuring Isaiah... read more August 24, 2010 by 


 
Screencap from Volkswagen's Remix Road microsite for the Golf

Share The Road -- And Remix It -- With The Volkswagen Golf

Apps for cars are hot, hot, hot, so when Volkswagen announced the winners of its "App My Ride" contest, we were eager to check out the results. Unfortunately, our ... read more August 23, 2010 by 


 
Roger Penske

Penske Is Feeling Very Anti-Social Media

New technology always comes with its share of detractors. Renaissance Brits hated the fork. Silent film vamp Clara Bow hated talkies. And now, Penske Automotive Group has... read more August 17, 2010 by  1


 
Screencap from Suzuki's AllPoints contest

Gamers, Cam Fiends, Sweepstakers: Suzuki's AllPoints Contest Is For You

Clearly, the auto industry thinks that Americans have nothing to do during the summer months. Between all the press releases for games and contests we've received, it seems... read more August 5, 2010 by 


 
2011 Chevrolet Cruze

Today at High Gear Media: Chevy Cruze, Volt, And HGM Shark Week

With the launch of the 2011 Chevrolet Cruze, GM is rebooting its bow-tie small-car lineup. Is the Cruze good enough to be the linchpin of a roll-out that includes the Volt... read more August 3, 2010 by 


 
Alleged traffic violators posted to a Facebook page for the New Delhi police

You Thought Traffic Cams Were Bad? In India, Cops Use Facebook

Over the past few years, we've seen traffic cameras deployed in a growing number of cities across the U.S. (We wouldn't be surprised if the trend were tied to our struggling... read more August 3, 2010 by  1


 
Leah Watkins-Hall

Getting Social With Jaguar Land Rover's Leah Watkins-Hall

A couple of weeks ago, we kicked off a new feature called "Getting Social", where big guns in the auto industry share their thoughts about what's next in marketing... read more August 3, 2010 by 


 
Screencap from Volkswagen's 'Shoot the Gap' ad

Video: Volkswagen Pulls 'Shoot The Gap' Ad After Complaints Go Viral

A couple of weeks ago, Volkswagen launched a new campaign to promote its "Autobahn for All" summer sales event. One of the ads for that campaign featured a... read more August 2, 2010 by  3


 
Car Town

Car Town And DriverVille: Two Games For Gearheads Come To Facebook

If you use Facebook -- and of course you do -- you know how much fun games like Farmville and Petville can be. Take a look at your news feed, and you'll see dozens of updates... read more July 29, 2010 by 


 
Kelley Blue Book Seller's Toolkit

Video: Sell Your Car Across The Web With KBB's Seller's Toolkit

We've all been there at one time or another: wanting a new car but needing to get rid of the old one first. Sure, we could motor down to the dealership and trade it in, but... read more July 26, 2010 by 


 
Alicia Jones

Getting Social: Alicia Jones, Honda's Supervisor Of Corporate Communications

We're kicking off a new feature here at SocialCarNews.com: interviews with major players in the auto industry who use social media every day to raise awareness of products... read more July 21, 2010 by 


 
Screencap for Canadian ad for the Kia Soul

Video: Kia Gets To The Soul Of Social

A few weeks ago, Kia resuscitated its popular "hamsters" campaign for the Kia Soul with a new commercial, new social media (including an alignment with "Petville"), and even... read more July 19, 2010 by 


 
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