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Want Fans On Facebook? Hawk A Free Car And They Will Come
Want Fans On Facebook? Hawk A Free Car And They Will Come

Have you heard about this crazy thing called Facebook? No? You should check it out, as the cool kids used to say. You know, back when Facebook was cool. Now, Facebook's become a marketing tool for everyone, including the auto industry. We're as guilty as the rest, but we're not quite as guilty as...Read More»

2011 Honda Odyssey EX
Today at High Gear Media: Honda Odyssey! Subaru Forester WRX?

What's to know about the 2011 Honda Odyssey? The lightning bolt works--and so does the interior. [TheCarConnection] Subaru's gone nuts with the WRX STI, but will it be certifiable enough to apply the same formula to the Forester? [MotorAuthority] The Hyundai Sonata is set to get a wagon companion...Read More»

Facebook and OnStar logos
Typing Is For Chumps: OnStar Lets You Speak Your Facebook Updates, Listen To Mail

It seems like just yesterday we were discussing GM's plans for OnStar, and now, we're getting more information about the popular telematics system's new offerings -- namely, a voice-to-text feature that will allow users to speak their Facebook updates and listen to their Facebook mail. The feature...Read More»

British sign
Late On Your Car Note? Don't Accept That New Facebook Friend Request

Remember the paper boy in Better Off Dead -- the psycho tyke who chased John Cusak around, demanding his two dollars? Yeah, we all laughed about the little dude's persistence, but truth of the matter is, creditors like that kid make their living by being tenacious, tracking down borrowers wherever...Read More»

2011 Mitsubishi Outlander Sport
Friends With Benefits? Mitsubishi Offers One Facebook Pal A Trip To Japan

Some of us have been fortunate enough to travel to Japan and see the Tokyo Auto Show in person. Others have had to make do with our formidable powers of imagination and hunks of wasabi from Super Asia Buffet II's subpar sushi bar. But now, we too could have a shot at visiting the Far East, thanks...Read More»

Screencap from Ford Fiesta 'Vampire Diaries' contest
Ford Wants To Know Why You Love Vampires (In 50 Words Or Less)

Leggings, Hammer pants, vampires: these are tell-tale signs that the 80s revival is in full swing. To market the new Fiesta subcompact to Millennials -- for whom the 80s seem like a kicky time to be alive -- Ford is hoping to capitalize on one of those three trends. Can you guess which? (Hint: it...Read More»

2011 Ford Explorer
Ford's Bet On Facebook: Did It Pay Off?

A couple of weeks ago, the interwebs were all a-Twitter about Ford's debut of the 2011 Explorer -- not at an auto show, not at a press event, but on Facebook. Unveiling such a massively popular ride in such a non-traditional way was an enormous gamble for Mulally & Co. Did it pan out as...Read More»

Old Spice campaign featuring Isaiah Mustafa
Forbes Names Top 20 Social Media Campaigns: How Many Automakers Made The Cut?

Last week, Forbes ran a feature on the top 20 social media campaigns of all time. Some on the list were shoo-ins, like the recent Old Spice video series featuring Isaiah Mustafa. Others -- like the number one winner -- came out of left field. And a few raised eyebrows, like Target's "Bullseye...Read More»

Screencap from Volkswagen's Remix Road microsite for the Golf
Share The Road -- And Remix It -- With The Volkswagen Golf

Apps for cars are hot, hot, hot, so when Volkswagen announced the winners of its "App My Ride" contest, we were eager to check out the results. Unfortunately, our  excitement was very short-lived. The top apps aren't nearly as interesting as others we've seen -- particularly those developed for...Read More»

Roger Penske
Penske Is Feeling Very Anti-Social Media

New technology always comes with its share of detractors. Renaissance Brits hated the fork. Silent film vamp Clara Bow hated talkies. And now, Penske Automotive Group has taken a stand against social media. In a brief interview with Automotive News,  the company's vice president of business...Read More»

Screencap from Suzuki's AllPoints contest
Gamers, Cam Fiends, Sweepstakers: Suzuki's AllPoints Contest Is For You

Clearly, the auto industry thinks that Americans have nothing to do during the summer months. Between all the press releases for games and contests we've received, it seems like every automaker on the planet has a slightly new way for you to while away the hours. The latest? Suzuki, whose AllPoints...Read More»

2011 Chevrolet Cruze
Today at High Gear Media: Chevy Cruze, Volt, And HGM Shark Week

With the launch of the 2011 Chevrolet Cruze, GM is rebooting its bow-tie small-car lineup. Is the Cruze good enough to be the linchpin of a roll-out that includes the Volt and maybe a Spark subcompact, too? Today at High Gear Media, we'll get you the details on the new four-door and explain why...Read More»

Alleged traffic violators posted to a Facebook page for the New Delhi police
You Thought Traffic Cams Were Bad? In India, Cops Use Facebook

Over the past few years, we've seen traffic cameras deployed in a growing number of cities across the U.S. (We wouldn't be surprised if the trend were tied to our struggling economy, since cams promise to generate a fair amount of dough.) But although the cameras have a number of fans, they've also...Read More»

Leah Watkins-Hall
Getting Social With Jaguar Land Rover's Leah Watkins-Hall

A couple of weeks ago, we kicked off a new feature called "Getting Social", where big guns in the auto industry share their thoughts about what's next in marketing, communications, and social media. Today, we interview Leah Watkins-Hall, Manager of Corporate Brand & Interactive Communications...Read More»

Screencap from Volkswagen's 'Shoot the Gap' ad
Video: Volkswagen Pulls 'Shoot The Gap' Ad After Complaints Go Viral

A couple of weeks ago, Volkswagen launched a new campaign to promote its "Autobahn for All" summer sales event. One of the ads for that campaign featured a conservative-looking couple out for a test drive, talking to the salesman about nice, normal things, when all of a sudden, the wife began...Read More»

Car Town
Car Town And DriverVille: Two Games For Gearheads Come To Facebook

If you use Facebook -- and of course you do -- you know how much fun games like Farmville and Petville can be. Take a look at your news feed, and you'll see dozens of updates from nearly forgotten high school acquaintances, each begging you to help with chores and other drudgery so they can unlock...Read More»

Kelley Blue Book Seller's Toolkit
Video: Sell Your Car Across The Web With KBB's Seller's Toolkit

We've all been there at one time or another: wanting a new car but needing to get rid of the old one first. Sure, we could motor down to the dealership and trade it in, but more often than not, we'll get more cash for our clunker by selling it in advance. So, where to begin? Once upon a time, we'd...Read More»

Alicia Jones
Getting Social: Alicia Jones, Honda's Supervisor Of Corporate Communications

We're kicking off a new feature here at SocialCarNews.com: interviews with major players in the auto industry who use social media every day to raise awareness of products, drive consideration, and connect customers to the brand. First up is none other than Alicia Jones, Supervisor of Corporate...Read More»

Screencap for Canadian ad for the Kia Soul
Video: Kia Gets To The Soul Of Social

A few weeks ago, Kia resuscitated its popular "hamsters" campaign for the Kia Soul with a new commercial, new social media (including an alignment with "Petville"), and even a new clothing line. As with the ads from 2009, Kia's hamsters play the role of young, hip, hip hop-loving urbanites...Read More»

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