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Digital Billboards: High-Tech Tools Or Driving Distractions?

Digital Billboards: High-Tech Tools Or Driving Distractions?

Digital billboards are commonplace in many parts of America. Though expensive to install -- around $200,000 to $300,000 a pop -- they're a solid investment for media companies and advertisers alike, and they offer benefits for the community, too. But a number of citizen groups see digital... read more

March 24, 2010 by  - 4
 
AutoWeek's 'Russian Roulette' distracted-driving ad (detail)

Today In Ads: AutoWeek's Gory, Confusing Stand On Distracted Driving

Here at TCC and throughout the auto media, distracted driving has been a hot topic. From eating to in-car internet, we've discussed the dangers, the myths, and the results of... read more February 18, 2010 by  3


 
Driving Tired

Keep Yourself Awake On Long Trips

If you are too tired to physically keep your eyes open, you are literally falling asleep. That's not safe. Pull over, take a break, let someone else drive. Now here are some... read more February 16, 2010 by  0


 
Texting while driving, by Flickr user ericathompson

Cellphone Laws Aren't Reducing Crashes, Finds Safety Group

Here's a surprising result: Looking purely at the frequency of crashes before and after enactment, new laws that restrict the use of handheld cellphone use (calling and/or... read more January 29, 2010 by  4


 
Texting behind the wheel

Texting Ban For Commercial Drivers A Bellwether For Full Ban?

Truck or bus drivers who text while driving a commercial vehicle could be fined up to $2,750 as part of civil or criminal penalties. That's what U.S. Transportation Secretary... read more January 26, 2010 by  12


 
Driver behind wheel, from Ford Sync Rock On ad

How to Make Hands-Free Calls Safer at Speed: Move Voices Around

The dangers of distracted driving are top of mind these days, what with recent studies on the risks, a Department of Transportation summit meeting, and even automakers... read more November 9, 2009 by  1


 
Empty billboard

Driver Distraction Alert: Like Google Ads, But With Billboards

Targeted ads on the Internet—for a product related to what you're reading about—are one thing. But what about targeted ads on billboards, using data about what kind of... read more October 1, 2009 by  0


 
Texting while driving, by Flickr user ericathompson

Transportation Summit Aims To Curb Distracted Driving

At a meeting on auto safety organized by the U.S. Transportation Department, Transportation Secretary Ray LaHood this morning reported on the dangers of distracted driving... read more September 30, 2009 by  2


 
Teen driving

Don’t Get Your Teen Driver A Car—Sharing Is Safer

At one time, perhaps a generation ago, some experts preached that car ownership for teen drivers was one of the best strategies for emphasizing responsibility and... read more September 25, 2009 by  1


 
Texting while driving, by Flickr user ericathompson

Texting While Driving? Just Say No, Say Automakers

Texting is a permanent part of digital life today, but that doesn't make it safe. And the data on texting while driving is truly frightening: A study of truck drivers by... read more September 24, 2009 by  2


 
Texting while driving, by Flickr user ericathompson

Ford Supports Ban For Handheld Texting While Driving

Ford Motor Company yesterday officially endorsed the proposed national ban on handheld texting while driving. With that, Ford is the first of the major automakers to support... read more September 11, 2009 by  7


 
Cell Phone Safety

Don't Feel Driving Has Become Safer? Join The Club.

Over the past five years we've made some huge advances in vehicle safety, including the broader application of life-saving innovations like side-curtain airbags, electronic... read more July 28, 2009 by  1


 
Texting while driving, by Flickr user ericathompson

Study: Risk of Crash While Texting Is 23 Times Higher

Newly compiled results from more than six million miles of observed driving suggest that it's the act of taking one's eyes off the road, more than the cognitive distraction... read more July 27, 2009 by  1


 
Inside VIRTTEX

NY Times: NHTSA Suppressed Cellphone Distraction Research

You've likely purchased some sort of hands-free device, like a Bluetooth headset, over the past several years—if you don't already have one built into your late-model car... read more July 21, 2009 by  4


 
Flickr user Mike Burns

Food For Thought? Not Behind The Wheel, Please

The next time you try to eat a burger while driving—or even grab a sip of soda—please reconsider. According to recent data from the federal government and the Virginia... read more July 16, 2009 by  1


 

 
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