Chrysler News

GM Counterattacks The Volkswagen And Chrysler Super Bowl Ads
GM Counterattacks The Volkswagen And Chrysler Super Bowl Ads

It's no real secret that Chrysler and Volkswagen won the buzz award when it comes to automotive Super Bowl ads. But GM quickly realized this and set a counterattack online. According to the Wall Street Journal, Joel Ewanick, GM's marketing chief, immediately realized that GM was getting its butt...Read More»

2011 Chrysler 200
Top Super Bowl Ads: Chrysler Scores in OT

If you saw the Super Bowl, or if you just watched it for the ads and didn't skip by them with your PVR, you know that many people were buzzing afterward about a) the game and b) the car ads. Both were awesome, and even from far away, up here in the snowy Great White North (cue Bob & Doug music...Read More»

Eminem in Chrysler's Super Bowl XLV ad
The Luv For Eminem's Detroit (Chrysler?) Ad: Bizarre & Wrong

Maybe it's just basic TV advertising 101: Commercials are too short to make a logical appeal, so they rely on emotion. Unfortunately, emotion often trumps both logic and reason. And the much-discussed, much-searched, 2-minute Super Bowl starring Eminem promoting Detroit's grit is a stunning example...Read More»

2011 Chrysler 200. Photo by Joe Nuxoll.
Eminem, Chrysler & Detroit Shine in Super Bowl XLV Ad

By now, you’ve seen it, heard it, or talked about it – maybe all three. The it we’re referring to is the brand-new Chrysler commercial featuring Eminem and the unforgettable images of Detroit that aired during Super Bowl XLV. Oh, and it also touts Chrysler’s ability to build...Read More»

Screencap from Dodge 'Snowpocalypse' commercial
Ha! Dodge Laughs In The Face Of The Snowpocalypse

If you've been in Tahiti the past few months, consider yourself lucky, because those of us in North America have been subjected to a nonstop barrage of winter storms, snowpocalypses, snowtastrophes, and snowmageddons. No one has been spared -- not even Katie Couric. Almost worse than the snow and...Read More»

Eminem in Chrysler's Super Bowl XLV ad
So, Who Won The Super Bowl: Chrysler Or VW?

It's all anyone has talked about for at least two months: last night's knock-down, drag-out on the Fox network. With family, with friends, with strangers on the subway, we've debated who would win, who would lose, whose strategy would work, and whose would live in infamy. Hours later, we're still...Read More»

2010 Chrysler 300C SRT8
Northern Colorado Emission Testing Faces Opposition

Northern Colorado car owners and legislators have been grumbling over the impact of the requirement to have vehicles tested for emissions. This is new to the vehicle screening regime in Larimer and Weld counties, and would require vehicles to go through testing similar to what is done in the Denver...Read More»

Chrysler 'Game On' Blogger Road Trip
Chrysler Shoves Bloggers In A 2011 200 For Game On Blogger Road Trip

As we have discussing all week, many automakers are using the Super Bowl as the linchpin to their social media campaigns. Chrysler will air at least one ad during the Super Bowl this weekend, but they also shoved bloggers into a 2011 200 and had them drive from Detroit to Dallas all on video tape...Read More»

Chrysler's 'What's My AQ?' trivia game
Chrysler Launches 'What's My AQ?' Trivia Game

Stuck indoors on this cold, wintry Thursday? Of course you are. That makes today the perfect day for a timewaster, and Chrysler has a one that'll do just fine. The game is called "What's My AQ?", and it's a trivia game designed to test users' "auto quotient" (i.e. their car smarts). It's fronted by...Read More»

Hyundai's "Prepare to be Deprogrammed" ad campaign for Super Bowl XLV
Some Automakers Bet Big On Super Bowl, Others Sit On Sideline

The Super Bowl is a big deal in the advertising industry. With every football fan watching the big game, the commercials have almost become as important as the game itself. This year some automakers are betting big on advertising, while others are merely watching instead of spending the money. Some...Read More»

Edelman's 2011 Trust Barometer
Automotive Is Second-Most Trusted Industry On The Planet

If any of the world's automakers have a dose of the Monday blues, here's a little something to cheer them up: a new survey from research firm Edelman shows that the auto industry is the second-most trusted in the world, just behind the technology sector. And while that may sound surprising, given...Read More»

2011 Chrysler 300
Five More Hotly-Anticipated New 2011-2012 Cars

Looking ahead to spring and summer – maybe even fall – for some of the new cars debuting at this year’s winter auto shows? Continuing our two-part story on hotly-anticipated new cars, FamilyCarGuide takes a look at five more products from automakers that we can’t wait to sit...Read More»

2011 Chrysler 300
ZF Nine-Speed Gearbox Coming Soon...to Chrysler

Transmissions are anything but boring these days. Witness the furious development fever going on to maximize power while at the same time increase fuel efficiency in today’s cars, trucks, SUVs, CUVs, and minivans. Years ago it was four-speed or nothing. Then six-speed trannies became vogue...Read More»

2011 Chrysler 200 Convertible
Chrysler 200 Convertible Photographer Posts Rant On Facebook

Last week photos of the new 2012 Chrysler 200 Convertible leaked onto the Internet. While the shots themselves are great, the problem lies in the timing. These pictures were not set to be released until this week. Most major reporting outlets from magazines to automotive blogs quickly picked up the...Read More»

2011 MLK Reading Project sponsored by Chevrolet
Chevrolet Sponsors The 2011 MLK Reading Project

Companies are always trying to spiff up their images. Whether they sell cars, clothing, or fast food, businesses work hard to make consumers believe they stand for something bigger than merely "selling things". Chevrolet's newest online initiative aims to do that by aligning the brand with Dr...Read More»

2011 Chrysler Town & Country
Chrysler Town & Country Tops List Of Models With Lowest Insurance Cost

Are insurance premiums breaking the family budget? It might be time to ditch that sport sedan and consider a minivan. Compared to some roadsters and sport sedans, the Chrysler Town & Country (as many other vans and crossovers) costs less than a third as much annually as several of the...Read More»

2011 Chrysler 300
2011 Chrysler 300: Better Equipped, Better Value

The refreshed 2011 Chrysler 300 sedans might not look that much different from their predecessors on the outside, but inside you'll see a difference. In addition to a new base engine and extensively upgraded appointments for what's essentially an all-new cabin, the Chrysler 300 is set to wow with...Read More»

Detroit
The Road Ahead: Auto Insiders Predict Big Gains For Detroit's Big Three

Yesterday, we spent a little time looking back at 2010, so it's only fair that we now turn 180 degrees and look at what the future holds for America's automakers. Thankfully, the folks at KPMG LLP are one step ahead of us: they've already distributed their annual questionnaire about tomorrow's auto...Read More»

2011 Jeep Grand Cherokee
2010 Sales Stats Are In: A Look At The Winners & The Losers

If you're old enough to read this, you're old enough to remember 2009's slumping auto market. Economists and auto analysts predicted that the U.S. would see a rebound in 2010, but now that the year has drawn to a close, inquiring minds want to know: were the pundits right? Let's take a look. The...Read More»

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