Chrysler News

Negotiating Your Car Deal: Be Prepared Or Pay More
Negotiating Your Car Deal: Be Prepared Or Pay More

When I was Internet Manager for a major car dealer, I could usually tell long before the deal was completed if someone was going to get a good deal or not. The savvy car shopper who got the best price always had their homework done. They knew—beyond a shadow of a doubt—the price they...Read More»

ChryslerAutos Tweet Motor City Drivers
*UPDATED* Chrysler Tweets The F-Bomb "By Mistake"

UPDATE- Chrysler confirms the profane tweet came from an NMS employee, and also confirms the employee has been terminated. Social media is a double-edged sword: tweet too fast and you might make a mistake. A bad one. The official Chrysler Twitter account made a mistake of haste this morning, by...Read More»

Eminem in Chrysler's Super Bowl XLV ad
Chrysler 200 Ad Starring Eminem Still Popular, But Can Chrysler Put That Buzz In The Bank?

There's no denying that Chrysler scored big with its giant-sized, two-minute-long Super Bowl ad. The spot, which featured Eminem and the new Chrysler 200, generated a huge response, especially on social networks like Twitter. In fact, a new study says that the commercial is still causing buzz, but...Read More»

Twitter
Top Three Automotive Tweets We Saw Today

Every once in a while it is nice to recognize automakers that tweet out some great stuff. Today we have kept a close eye on our Twitter streams and have picked out the three best tweets that we saw from an automaker. First up is a tweet from Chrysler stating, "Want to join the @Chrysler family? Go...Read More»

2007 Jeep Wrangler X
Jeep Owners Rally For A Recall, But NHTSA Says It's All Internet Hype

Auto recalls are a little like trips to the dentist: time-consuming, frustrating, and even though we know they're food for us, we'd rather avoid them. As such, it's a little unusual to find consumers hankering for a recall, but a growing contingent of Jeep owners are doing just that. The problem...Read More»

Super Bowl XLV MVP, Aaron Rodgers, received a 2011 Chevy Camaro convertible
GM Counterattacks The Volkswagen And Chrysler Super Bowl Ads

It's no real secret that Chrysler and Volkswagen won the buzz award when it comes to automotive Super Bowl ads. But GM quickly realized this and set a counterattack online. According to the Wall Street Journal, Joel Ewanick, GM's marketing chief, immediately realized that GM was getting its butt...Read More»

2011 Chrysler 200
Top Super Bowl Ads: Chrysler Scores in OT

If you saw the Super Bowl, or if you just watched it for the ads and didn't skip by them with your PVR, you know that many people were buzzing afterward about a) the game and b) the car ads. Both were awesome, and even from far away, up here in the snowy Great White North (cue Bob & Doug music...Read More»

Eminem in Chrysler's Super Bowl XLV ad
The Luv For Eminem's Detroit (Chrysler?) Ad: Bizarre & Wrong

Maybe it's just basic TV advertising 101: Commercials are too short to make a logical appeal, so they rely on emotion. Unfortunately, emotion often trumps both logic and reason. And the much-discussed, much-searched, 2-minute Super Bowl starring Eminem promoting Detroit's grit is a stunning example...Read More»

2011 Chrysler 200. Photo by Joe Nuxoll.
Eminem, Chrysler & Detroit Shine in Super Bowl XLV Ad

By now, you’ve seen it, heard it, or talked about it – maybe all three. The it we’re referring to is the brand-new Chrysler commercial featuring Eminem and the unforgettable images of Detroit that aired during Super Bowl XLV. Oh, and it also touts Chrysler’s ability to build...Read More»

Screencap from Dodge 'Snowpocalypse' commercial
Ha! Dodge Laughs In The Face Of The Snowpocalypse

If you've been in Tahiti the past few months, consider yourself lucky, because those of us in North America have been subjected to a nonstop barrage of winter storms, snowpocalypses, snowtastrophes, and snowmageddons. No one has been spared -- not even Katie Couric. Almost worse than the snow and...Read More»

Eminem in Chrysler's Super Bowl XLV ad
So, Who Won The Super Bowl: Chrysler Or VW?

It's all anyone has talked about for at least two months: last night's knock-down, drag-out on the Fox network. With family, with friends, with strangers on the subway, we've debated who would win, who would lose, whose strategy would work, and whose would live in infamy. Hours later, we're still...Read More»

2010 Chrysler 300C SRT8
Northern Colorado Emission Testing Faces Opposition

Northern Colorado car owners and legislators have been grumbling over the impact of the requirement to have vehicles tested for emissions. This is new to the vehicle screening regime in Larimer and Weld counties, and would require vehicles to go through testing similar to what is done in the Denver...Read More»

Chrysler 'Game On' Blogger Road Trip
Chrysler Shoves Bloggers In A 2011 200 For Game On Blogger Road Trip

As we have discussing all week, many automakers are using the Super Bowl as the linchpin to their social media campaigns. Chrysler will air at least one ad during the Super Bowl this weekend, but they also shoved bloggers into a 2011 200 and had them drive from Detroit to Dallas all on video tape...Read More»

Chrysler's 'What's My AQ?' trivia game
Chrysler Launches 'What's My AQ?' Trivia Game

Stuck indoors on this cold, wintry Thursday? Of course you are. That makes today the perfect day for a timewaster, and Chrysler has a one that'll do just fine. The game is called "What's My AQ?", and it's a trivia game designed to test users' "auto quotient" (i.e. their car smarts). It's fronted by...Read More»

Hyundai's "Prepare to be Deprogrammed" ad campaign for Super Bowl XLV
Some Automakers Bet Big On Super Bowl, Others Sit On Sideline

The Super Bowl is a big deal in the advertising industry. With every football fan watching the big game, the commercials have almost become as important as the game itself. This year some automakers are betting big on advertising, while others are merely watching instead of spending the money. Some...Read More»

Edelman's 2011 Trust Barometer
Automotive Is Second-Most Trusted Industry On The Planet

If any of the world's automakers have a dose of the Monday blues, here's a little something to cheer them up: a new survey from research firm Edelman shows that the auto industry is the second-most trusted in the world, just behind the technology sector. And while that may sound surprising, given...Read More»

2011 Chrysler 300
Five More Hotly-Anticipated New 2011-2012 Cars

Looking ahead to spring and summer – maybe even fall – for some of the new cars debuting at this year’s winter auto shows? Continuing our two-part story on hotly-anticipated new cars, FamilyCarGuide takes a look at five more products from automakers that we can’t wait to sit...Read More»

2011 Chrysler 300
ZF Nine-Speed Gearbox Coming Soon...to Chrysler

Transmissions are anything but boring these days. Witness the furious development fever going on to maximize power while at the same time increase fuel efficiency in today’s cars, trucks, SUVs, CUVs, and minivans. Years ago it was four-speed or nothing. Then six-speed trannies became vogue...Read More»

2011 Chrysler 200 Convertible
Chrysler 200 Convertible Photographer Posts Rant On Facebook

Last week photos of the new 2012 Chrysler 200 Convertible leaked onto the Internet. While the shots themselves are great, the problem lies in the timing. These pictures were not set to be released until this week. Most major reporting outlets from magazines to automotive blogs quickly picked up the...Read More»

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