Chrysler/Fiat

Video, Weekend Reading For VW and Chrysler/Fiat Fans
Video, Weekend Reading For VW and Chrysler/Fiat Fans

It's been a very long week here at TCC: our inboxes are packed with press releases and publicity photos from NAIAS, and we're so behind on our news feeds that we'll be lucky to catch up before the Geneva Motor Show in March. At the top of our to-read list, though, are two intriguing profiles of...Read More»

2010 Dodge Charger 4-door Sedan SXT RWD Front Exterior View
Dodge Charger Is The Only Detroit Auto With A Superbowl Ad

A couple of days ago, we mentioned that Volkswagen would return to the Superbowl advertising arena after a nine-year absence with a new, 30-second spot highlighting the full range of VW vehicles. A handful of other brands will seen during the game -- including Honda, Hyundai, and VW's brash sister...Read More»

2007 Jeep Wrangler
Jeep Adds Fiat Platform, Paving Way For New Models

Chrysler may be struggling to get its bearings at the moment, but rest assured, there are interesting developments afoot. Most recently, news has filtered out that Chrysler will add Fiat's C-segment platform to the Jeep lineup, effectively laying the groundwork for a new range of products from the...Read More»

Olivier Francois
Olivier Francois: The Man Behind Chrysler's Controversial Ads

Over the past few months, we've seen some curious ads for Chrysler. There was the "My Name Is Ram" clip, which was endlessly parodied on YouTube. Then there was that spot for the Chrysler 300, starring Mikhail Gorbachev, Nelson Mandela, and a plea for Aung San Suu Kyi's freedom. And this Monday, we...Read More»

Screencap from Chrysler's 'Coming Home' campaign
Video: Chrysler Focuses On Past (Because The Future Might Be Awkward)

Dragging out archival footage is nothing new for advertisers, especially during the holiday season. (Best example from recent years: Macy's.) It's the sort of thing companies do to remind the public of their past, their place in the community, and often to gloss over more current, less...Read More»

Lancia Delta
Rumor: Chrysler To Unveil Lancia-Derived Model At NAIAS

Chrysler is in a tough spot these days: not only is the company still recovering from bankruptcy and adjusting to the habits of its new lifepartner, Fiat, but Chrysler is also struggling to bring its product development arm up to speed after sitting idle for months. To keep consumers interested...Read More»

2010 Dodge Challenger 2-door Coupe SRT8 Angular Front Exterior View
Consumer Reports' Annual Auto Survey Sees Gains For Detroit

A couple of weeks ago, Nelson Ireson reported on Consumer Reports' latest Reliability Survey, which put Ford and Lincoln at the head of the reliability pack. Now Consumer Reports has more good news for Big Three automakers thanks to its new Auto Survey, which places several American autos on the...Read More»

Edward E. 'Ed' Whitacre, Jr.
GM Has 'A Comprehensive Plan to Address Dealer Concerns'

General Motors and Chrysler have been the target of frustration from thousands of dealers that were cut from the companies' networks during last summer's restructurings. The automakers, dealers, and other interested parties have proposed a variety of ways to resolve the matter -- including...Read More»

Fiat's Sergio Marchionne
Marchionne Weighs The Future Of Chrysler, Lancia, Alfa Romeo

One month ago, a popular rumor suggested that Jeep would soon be the only Chrysler brand sold overseas. Now, a contradictory bit of gossip says that Chrysler/Fiat CEO Sergio Marchionne may ditch the Lancia nameplate and sell those vehicles in Europe as Chryslers. There's also talk of potential...Read More»

Car lot
Auto Sales Flat For November (It's A Good Thing)

If, as they say, "flat is the new up", then auto sales were way up last month. The U.S. saw 746,928 car and truck sales in November 2009 -- a statistical dead-heat with the 746,789 sold in November 2008. Of course, not every automaker stayed flat: Ford sales crept up .1%, while GM dipped 1.8% and...Read More»

Doug Betts
Chrysler Changing Corporate Culture To Boost Quality

No matter how you feel about Senator McCain's statements from earlier this week, there's no denying that Chrysler has a lot of potholes dodge as it motors down the road to recovery. Among the biggest tasks at the top of the Chrysler's to-do list is cranking out vehicles of consistent quality. Doug...Read More»

Fiat Doblo
Chrysler Expands Its Ram Fleet With Fiat Doblo Compact Van

Over the past year, we've spoken a good bit about the 2010 Ford Transit Connect. Our own John Voelcker gave it a positive review after his test drive last May, and the fuel-efficient van aims to be a major contender in the American market. But before long, the Transit Connect will have some...Read More»

McCain at GM 7-18-05
McCain Hasn't Met Anyone Who Thinks Chrysler Will Survive

The first time John McCain ran for the U.S. presidency, his aggressive, occasionally angry style didn't sit well with voters. As we saw in 2008, he's managed to dial it down a bit during public debates, but the senator is still as feisty as ever. Yesterday, he told the press that Chrysler is...Read More»

Chrysler ENVI Vehicles
Chrysler Retools Its EV Program, Possibly For The Better

Last week, Chrysler CEO Sergio Marchionne unveiled the company's five-year recovery plan. This week, we've received details about Chrysler's electric vehicle program, which has been given a fairly extreme makeover and a new direction. Most notably, Chrysler's EV development initiative -- known as...Read More»

2009 Dodge Ram
Chrysler's New Marketing Plan Aims For Refinement, Machismo

Since emerging from bankruptcy nearly five months ago, Chrysler's been fairly quiet on the marketing front -- which may explain why the automaker's sales are so deep in the tank. (October 09 rang in 28% below October 08.) But a new $1.4 billion ad campaign aims to revive and refresh Chrysler's...Read More»

Fiat 500 Abarth
Chrysler, Fiat Outline Their Future

After a year of financial and political turmoil, and a shotgun marriage to Italy's Fiat Group, the new Chrysler is unveiling a five-year plan today that takes on a fast-paced, ambitious overhaul of the company's cars and trucks. The joint management of the Fiat/Chrysler group has confirmed already...Read More»

Logo for the Chrysler Group, LLC
New Chrysler Logo Leaked, Approved By U.S. Patent Office

Today's the Big Day for the Chrysler Group, LLC: the day Sergio Marchionne unveils the new company's five-year recovery plan. Of course, like any CEO worth his bespoke suit, Marchionne understands the importance of being dressed to make a good first impression, so Chrysler has been given a sleek...Read More»

aev jeep j8 civilian 010
Rumor: Jeep To Be The Only Chrysler Brand Sold Overseas

Tomorrow marks the big unveiling of Chrysler's five-year recovery plan. There's been a lot of speculation about the company's new strategy, and now comes a bit more: sources familiar with the recovery document say that CEO Sergio Marchionne will scrap plans to sell most Chrysler brands outside...Read More»

Fritz Henderson, GM CEO
Chrysler, GM Loans Include U.S. Production Goals; GAO Worried About GM

Yesterday's headlines may have centered on Ford's new-found profitability, but Chrysler and GM are working toward the black ink, too. General Motors in particular has high hopes for the future, but the federal government is slightly concerned that GM may be rushing its game plan and setting itself...Read More»

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