Chrysler/Fiat

It's All In How You Look At It: Headlines Proclaim Millions In Losses, Gains For Chrysler
It's All In How You Look At It: Headlines Proclaim Millions In Losses, Gains For Chrysler

Second-quarter financial results are due from a number of automakers this week. And as much as we love poring over the numbers (we're nerds that way), we also love seeing how those figures get heralded in headlines. The variations can be very, very telling. Case in point: Chrysler, which announced...Read More»

Chimp from the 2010 Dodge Tent Event commercial
Today In Advertising: PETA Persuades Dodge To Ditch The Fireworks Chimp

By now, you've probably seen the ad for the Dodge Tent Event: a stream of current Dodge models, all dressed out in black, zipping through a sales lot full of tents, banners, and those wacky inflatable tube people you often see at dealerships. Michael C. Hall (of Six Feet Under and now Dexter fame)...Read More»

GM and Chrysler logos
The Bailout, One Year Later: Where Are They Now?

One year ago, America's auto industry was going through very tough times. Caught in the quagmire of recession, two of Detroit's Big Three had filed for bankruptcy, and they'd brought a few of their pals along for the ride. Americans were mixed about the federal government's bailout of the sector...Read More»

Chrysler 'Firehouse' blog
Chrysler's 'Firehouse' Blog Falls Onto The Funeral Pyre

If you've never heard of Chrysler's "Firehouse" media blog, you're not alone. It was only intended for those working inside the media biz -- specifically journalists, and even more specifically, auto journalists. You'll note that we said "was". That's because the Firehouse is no more. As of...Read More»

2011 Jeep Grand Cherokee
It Looks Like The Big Three Are Back

There's no denying that Detroit automakers have had a rough couple of years. It was about this time in 2008 that gas prices began climbing toward $4 a gallon, which brought about a dramatic change in vehicle demand and explains why there are so many hybrids and compacts in the pipeline these days...Read More»

Screencap from Wieden + Kennedy spot for the 2011 Jeep Grand Cherokee
Video: Chrysler Returns To Marketing With A Whimper, Not A Bang

Of America's Big Three automakers, Chrysler is having the most trouble recovering from the recent recession. Sure, General Motors has struggled to get its marketing under control, but to its credit, GM never slowed down -- not even during last year's bankruptcy/bailout fiasco. Chrysler, on the...Read More»

Possible Fiat 500 logos from Fiat USA's Facebook page
Unleash Your Inner Design Snob: Vote On Logos For The Fiat 500

There's been a lot of speculation about Sergio Marchionne's plans to consolidate the Chrysler and Fiat families. But amid all the rumor and hearsay and out-and-out gossip, there's one thing we know for sure: Fiat is bringing its long-lived, very popular 500 model to the U.S. And now, we also know...Read More»

Chrysler 300 at Golden Globes
Chrysler 1, Dealers 0 In The Arbitration Game

The results of Chrysler's first arbitration hearing are in, and the news for dealers isn't good. The arbitrator has determined that Joe Kidd Dodge of Cincinnati, Ohio met Chrysler's criteria for elimination and that Chrysler broke its contract with the dealer in an impartial manner. As Chrysler...Read More»

2010 Chrysler Sebring sedan
Ciao, Chrysler Sebring; Buon Giorno, Chrysler Nassau?

There's some brand laundering going on in Auburn Hills, as Fiat sweeps away some of the recent ills plaguing the Chrysler brand. The next proof could be the death of the Chrysler Sebring, the mid-size sedan that's fallen far behind the likes of the Ford Fusion and Hyundai Sonata in sales and market...Read More»

2011 Ford Mustang GT 5.0
Ford, Chrysler Buddy Up With Toby Keith, Bill Goldberg, Zac Brown For America's Troops

Spring has finally sprung, and two of the Detroit Three are rolling out promotional programs that take advantage of the warmer weather. As an added bonus, both promos also have big benefits for members of the armed forces, including car giveaways, charity donations, and free music downloads. Ford's...Read More»

2006 Chrysler 300-Series 4-door Sedan 300C Grille
Chrysler Brand Not Good Enough for Europe, Except in U.K.

As U.S. car buyers slog through their last year of shopping for the warmed-over 2010 models that Chrysler has been offering since before its bankruptcy, the great Fiat-Chrysler combination continues. Yesterday, a surprise emerged: Contrary to published reports, the larger cars and crossovers...Read More»

Supermodel Elle MacPherson with Fiat 500C in London
Chrysler Joins Jenny Craig? Analyst Thinks Automaker Needs To Lose Weight

The past couple of years haven't been kind to automakers. Like ballast on a sinking ship, many brands were thrown overboard as car companies scrambled to stay afloat. One major automaker managed to dodge that kind of unpleasantness, but now a major auto analyst thinks it's high time for a purge...Read More»

2010 Chevrolet Camaro 2-door Coupe 1SS Angular Front Exterior View
Report: General Motors Will Own 17% Of The U.S. Market; Ford, Toyota Right Behind

The past couple of months, Toyota's recall fiasco has scuffed the automaker's image, but over the last year and a half, General Motors may have fared far worse. Between its bankruptcy, restructuring, dealer cuts, and brand wind-downs, GM has been hit with a barrage of criticism from the government...Read More»

2010 Chrysler 300C SRT8
Chrysler On The Move: Automaker Welcomes 86 Dealerships Back To The Fold

After a very long dry spell, the good news for Chrysler fans is finally flowing again. First we heard that the automaker was ratcheting up its production timeline on the eagerly anticipated 2011 Chrysler 300. Then, Fiat mentioned that it's on-track to assume a 35% stake in Chrysler within the next...Read More»

Lake Mary High School logo vs. Dodge Ram logo
Chrysler Lawyers Order Takedown Of Florida High School Logo

When lawyers come a-calling, the news is never good. Folks at Florida's Lake Mary High School learned that lesson the hard way when Chrysler's legal team contacted them back in January. The pinstripers insisted that Lake Mary had copied Chrysler's trademarked Ram image and used it as the high...Read More»

Sears Auto Center in Salem, Oregon
Sears Comes To The Rescue Of Defunct Chrysler & GM Dealerships

Since last year, over 2,000 dealerships have been cut from the Chrysler and General Motors networks, and there's been a great deal of discussion about what to do for these businesses and their employees -- reinstatement? restitution? nothing at all? Today, things are moving forward with a...Read More»

Chevrolet dealership
Dealers Contesting Termination Rush To Meet Tonight's Filing Deadline

When Chrysler and General Motors underwent restructuring last year, they eliminated over 2,000 dealerships from their networks. Their reasoning for the cuts ranged from poor sales performance to duplication, but no matter what rationale they used, dealers were rarely satisfied. Many of those...Read More»

Maserati Quattroporte Sport GTS
Fiat Reorganizes: Maserati, Alfa Romeo, Abarth May Be Run As One

Sergio Marchionne has big goals for both the Chrysler Group and Fiat S.p.A, including the (re)launch of Fiat and Alfa Romeo in the U.S. and the expansion of Chrysler sales in Europe. In laying the groundwork for those plans, we've heard that Marchionne may merge the Chrysler and Lancia brands by...Read More»

Chrysler-badged Lancia
Chrysler And Lancia Could Merge By 2011

If you followed our coverage from the 2010 Detroit Auto Show, you probably recall the Lancia Delta on display, which had been rebadged as a Chrysler. As it turns out, that car may have been more than a little symbolic of things to come. In an interview with Autocar, Chrysler/Fiat CEO Sergio...Read More»

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