Chrysler 200

Chrysler’s New Product Plans: Reduce Duplication Among Brands
Suzanne Kane By Suzanne Kane

Chrysler’s New Product Plans: Reduce Duplication Among Brands

10/10/2011

Streamlining product lines is nothing new among automakers, but Chrysler’s plans for future products may catch some consumers by surprise. The idea is to reduce duplication across brands, eliminate customer confusion and, obviously, increase sales. What’s on tap for Chrysler Group in...

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