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Video: GM Reverses Course, Gives 'Chevy' Back To America

Video: GM Reverses Course, Gives 'Chevy' Back To America

Remember a few months ago when word leaked out that Chevrolet was trying to put the kabosh on the word "Chevy"? It turned out that GM's marketing team was trying to tidy up the brand, and wanted employees to use only the word "Chevrolet" in official communications. The backlash from fans was huge... read more

October 28, 2010 by  - 5
 
The Chevy Baseball App for iPhone, iPad, and iPod

GM Says Just Stop with the Chevy, Already--It's Chevrolet [UPDATE]

  The car world loves a nickname: Volkswagen is "VW," Mercedes-Benz is simply "Benz," and BMWs are commonly called "Bimmers." If General Motors' new marketing braintrust has... read more June 10, 2010 by  19


 
Edward E. 'Ed' Whitacre, Jr.

Executive Shakeup: Heads Of Buick, Chevy, GMC Are Out

Apparently, Fritz Henderson's dismissal was just the first item on GM Chairman Ed Whitacre's to-do list. Brent Dewar, the head of GM's Chevrolet brand, has also been kicked... read more December 10, 2009 by  1


 
2011 Chevrolet Cruze

GM Ramps Up For 2011 Chevrolet Cruze and Volt Production

General Motors is investing more than $230 million in four plants in the greater Flint, Michigan area to support the production of the upcoming 2011 Chevrolet Cruze and 2011... read more October 13, 2009 by  0


 
2010 Chevrolet Camaro V-6

2010 Chevy Camaro: Surprisingly Refined, Predictably Bitchin'

Through this year's upheaval at General Motors, the buzz around the 2010 Chevrolet Camaro has stayed strong. Many months now since Camaros first started arriving, they're... read more October 8, 2009 by  0


 
Ford and Chevrolet logo toolboxes

Chevy And Ford Fans Know Where To Put Their Tools

Are you a Chevy man (or woman)? Or possibly a Ford fanatic? Either way, you'll appreciate a quick trip over to What On Earth, where you'll find nifty toolboxes crafted in the... read more July 30, 2009 by  0


 
2010 Chevrolet Volt

GM Pushing The Chevy Volt On eBay?

When General Motors reinvented itself (on paper, anyway), the company's press release talked about selling GM vehicles on eBay. Unfortunately, that wasn't a done deal -- at... read more July 23, 2009 by  0


 
Bob Lutz at 2008 NAIAS

LutzWatch, Day 3: Pontiac G8 Revival, Maybe Not So Much

Bob Lutz is known for speaking his mind, whether or not that mind is fully in gear. (Remember when he called global warming "a total crock of shit"? Sweet.) Well, it appears... read more July 15, 2009 by  0


 
Nielsen's Top 25 Shopped Automakers, April 2009

Nielsen Sees A Few Bright Spots For The Auto Industry

Research and statistics firm Nielsen has released more data about U.S. shopping and buying habits, and as always, the company's findings are pretty interesting. In fact... read more July 3, 2009 by  0


 

2011 Chevrolet Camaro Convertible On Track, GM Says

Having won the hearts and minds of car lovers through a starring lead in the blockbuster movie Transformers as well as  generally favorable reviews, the Camaro coupe is well... read more May 25, 2009 by  2


 

 
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