Chevy

Video: GM Reverses Course, Gives 'Chevy' Back To America
Richard Read By Richard Read

Video: GM Reverses Course, Gives 'Chevy' Back To America

10/28/2010

Remember a few months ago when word leaked out that Chevrolet was trying to put the kabosh on the word "Chevy"? It turned out that GM's marketing team was trying to tidy up the brand, and wanted employees to use only the word "Chevrolet" in official communications. The backlash from fans was huge...

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