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Super Bowl Ad Aftermath: Ford Boosted By GM's Fallout?

Super Bowl Ad Aftermath: Ford Boosted By GM's Fallout?

Playing dirty might be de rigeur in politics, but it seldom helps in selling products—even dusty pickups ravaged by the apocalypse. That might end up being GM's tough lesson from its Super Bowl XLVI ad which, to some, spoke less about the strengths of GM products than it did attack Ford's... read more

February 5, 2012 by  - 4
 
2012 Hyundai Elantra

Gas Mileage Tops List Of Vehicle Purchase Reasons

For the first time in several years, gas mileage tops the list of most influential reasons why consumers purchased their vehicle, surpassing reliability. That’s... read more January 30, 2012 by  0


 
Car lot

Do You Really Care What Car You Drive?

Once upon a time, consumers were fiercely brand-loyal. Many of our parents and grandparents drove Fords or Chevys or Plymouths, and that's all they drove. But as we've seen... read more January 25, 2012 by  3


 
Chevy Game Time app

Win A Chevy During The Super Bowl Using The Chevy Game Time App

Need a new ride? You could schlep to a showroom, schmooze with a salesperson, cozy up to a credit officer, and pay for it yourself, but wouldn't it be nicer to snag one from... read more January 23, 2012 by  6


 
GM's Windows of Opportunity project.

Interactive Windows: A Possibility For Future Family Vehicles?

No, it’s not a laptop computer, but new interactive window technology that General Motors is exploring with the help of researchers and students at Israel’s... read more January 23, 2012 by  0


 
The GM Test Track at Disney's Epcot Center

Vacation Alert: GM To Revamp Disney World Test Track Ride

Heading to Disney World this summer? We've got good news and bad news. First, the bad news: Disney is shutting down the 13-year-old GM Test Track thrill ride at Epcot Center... read more January 9, 2012 by  2


 
2012 Chevrolet Code 130R and Tru 140S concepts

Chevrolet Researches What Young Americans Want—And It’s Not Hatchbacks

With the Chevrolet Spark, Sonic, and Cruze this year completing a full suite of small-car models, General Motors now has small cars covered in the U.S. Or so it would seem;... read more January 9, 2012 by  0


 
2012 Chevrolet Tru 140S Concept

Chevrolet Tru 140S Concept: 2012 Detroit Auto Show

What do young shoppers want to see in a next car? The answers you get from one American 20-something to another may be almost polar opposite. And Chevrolet’s two... read more January 9, 2012 by  0


 
'Generations', a 30 second Chevrolet ad by William Kirkley

GM Goes For A Clever End Run On Super Bowl Advertising

Advertising during the Super Bowl is like trying out a new stunt at the Olympics: you can nail it and win big, or you can fall flat on your face and ruin your reputation for... read more January 6, 2012 by  2


 
2012 Chevrolet Sonic

2012 Chevrolet Sonic Earns NHTSA Five-Star Safety Rating

Just a week after the National Highway Traffic Safety Administration (NHTSA) listed a recall for the 2012 Chevrolet Sonic over concerns about a missing front brake pad, the... read more January 4, 2012 by  0


 
2012 Chevrolet Sonic

Missing Brake Pads Prompt GM To Recall 2012 Chevy Sonic Models

If you’re one of the early buyers (or renters) of the 2012 Chevrolet Sonic and planning to head over a mountain pass for the holiday weekend, you might just want to get... read more December 30, 2011 by  4


 
2012 Chevrolet Sonic hatchback, road test, Catskill Mountains, Oct 2011

2012 Chevrolet Sonic: Recall Alert

General Motors is recalling certain 2012 model year Chevrolet Sonic subcompact cars over concerns that a front inner or outer brake pad may be missing. A notice on the... read more December 30, 2011 by  0


 
'Generations', a 30 second Chevrolet ad by William Kirkley

Share Your Fave Chevrolet Commercial, Win A Shot At $10,000 (Or Something)

Last week, we told you about Chevrolet's "Route 66" Super Bowl ad contest, which will give one lucky independent filmmaker 30 seconds of Super Bowl airtime. But there's a way... read more December 28, 2011 by  0


 
2013 Chevrolet Malibu Eco

2013 Chevy Malibu Eco Driven, 2013 Buick Encore Announced: Today's Car News

Today at High Gear Media, we drive the 2013 Chevy Malibu Eco and Cadillac releases powertrain details regarding the upcoming 2013 ATS. Buick teases the 2013 Encore and China... read more December 15, 2011 by  0


 
2013 Chevrolet Malibu Eco

2013 Chevrolet Malibu Eco: First Drive Review

Chevrolet's car fortunes are on the upswing, the momentum generated by new vehicles like the beautifully finished Cruze compact sedan and the eager little Sonic hatchback... read more December 14, 2011 by  3


 
Aptera 2e

Toyota Supra Returning, Aptera Shuts Down, Kurt Busch: Car News Headlines

Today at High Gear Media, gas prices could hit $9 in Nome, Alaska this winter and a Chinese bank is looking at buying Saab. Cadillac confirms the debut of the ATS at the... read more December 5, 2011 by  0


 
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