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GM's Marketing Guru Wants Chevrolet To Become Apple

GM's Marketing Guru Wants Chevrolet To Become Apple

On Tuesday, General Motors held its second annual "Global Business Conference" for investors. And during the presentation, GM's chief marketing officer, Joel Ewanick, said that he wanted to retool the Chevrolet brand to be more like that of Apple. Ewanick's exact words -- noted on a slide -- were... read more

August 11, 2011 by  - 9
 
100 Years of Chevrolet

Chevy Turns 100: Vote For Your Favorite Chevy Of All Time

It's hard to believe, but Chevrolet is about to hit the 100-year mark -- and to celebrate its centennial, the company wants you to help pick the best Chevy of all time. In... read more July 28, 2011 by 


 
2011 Chevrolet Cruze

2013 Chevy Cruze Diesel Confirmed

Diesel fans who’ve long been clamoring for a domestic automaker to offer a diesel will finally get what they’ve been asking for: a 2013 Chevrolet Cruze sedan with... read more July 25, 2011 by  1


 
2011 Chevrolet Cruze

Chevrolet Cruze Diesel Confirmed For 2013: GM CEO Akerson

It's as good as official: Chevrolet will build a diesel version of the Cruze for the U.S., to go on sale in 2013. The word comes straight from General Motors CEO Dan Akerson... read more July 22, 2011 by  9


 
2011 Chevrolet Cruze

Chevrolet Sees Record-Breaking First Half Sales

If you live in the United States, Canada, Russia, China or Brazil and think you’re seeing a lot more Chevrolets on the road these days, you’re probably correct... read more July 21, 2011 by  6


 
Chevy Cruze Transformers Edition

The Bumblebee Chevy Cruze: For Transformer Fans On A Budget

Love the Transformers movie franchise, but lack the budget for a Transformers Edition Bumblebee Camaro? Depending upon where you live, you may be in luck: GM has launched a... read more July 21, 2011 by 


 
2009 Chevrolet Corvette Stingray Concept

What Should The Next-Gen Corvette Be Like? #YouTellUs

The Chevrolet Corvette is an American icon, but it is finally ready for a refresh. Chevrolet has already told us that the next-generation Corvette (C7) is on the way soon... read more July 20, 2011 by 


 
Bentley Continental Supersports Convertible ISR and Derek Bell, New York Auto Show, April 2011

Benz Diesels, Bentley's SUV, 2012 Nissan Leaf: Car News Headlines

The 2012 Benz ML350 BlueTec clean diesel will pay back its price premium in less than three and a half years, Mercedes says. [TheCarConnection] The CEO of Bentley has... read more July 19, 2011 by 


 
2012 Chevrolet Impala Leaked

2012 Chevrolet Impala Gets 30 MPG Highway: Report

What’s already known is that the 2012 Chevrolet Impala sedan gets a boost in horsepower with its new-for-2012 302 horsepower 3.6-liter V-6 engine and all-new six-speed... read more July 18, 2011 by 


 
2012 Chevrolet Impala Leaked

2012 Chevrolet Impala Gets A 30 MPG Highway Rating

Remember the days when you had to choose between horsepower and fuel economy? You could pick one or the other, but asking for both usually ended in disappointment. Not so... read more July 18, 2011 by  2


 
Skoda's 'Family Composer' website

Skoda Uses Spotify To Put Romance In the Passenger's Seat

The music service Spotify is a big hit with younger consumers, and not surprisingly, advertisers from every industry are going full-tilt capitalize on its booming popularity... read more July 18, 2011 by 


 
Toyota Prius Plug-In

Are Plug-In Hybrids A Waste Of Time? #YouTellUs

There's a war going on in the automotive universe, a battle between the plug-in hybrids and fully-electric cars. But which side is right, and does it matter? Nissan has... read more July 18, 2011 by  20


 
2011 Chevrolet Cruze

J.D. Power: Chinese Avoid Chinese Car Brands (But Love GM)

A couple of weeks ago, we mentioned a survey that showed Americans' growing dissatisfaction with domestic brands. On the other side of the Pacific, there's a similar story to... read more July 14, 2011 by  5


 
2011 Chevrolet Cruze

2013 Chevrolet Cruze Diesel Plans 'Confirmed'...Again

Chevrolet's new Cruze compact car, the replacement to the lackluster Cobalt, has met with positive reviews from the press and fair sales success, but it may soon get even... read more July 11, 2011 by 


 
2011 Chevrolet Silverado 1500 LTZ

Manufacturers Agree To Standardized Towing Tests For Trucks

Ask any truck fan who has the highest towing capacity, and you’re likely to get an answer that falls along brand affiliation lines. Ford guys will tell you that... read more July 11, 2011 by 


 
2011 Chevrolet Volt

2011 Chevrolet Volt Plug-In Hybrid Hatchback: Quick Drive

It's received accolades as the North American Car of the Year, Motor Trend Car of the Year, and it still doesn't fit the definition of what a "car" should be. The 2011... read more July 10, 2011 by 


 
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