Chevrolet Spark

Chevrolet, nee Heartbeat of America, Goes Global: Can It Work?
John Voelcker By John Voelcker

Chevrolet, nee Heartbeat of America, Goes Global: Can It Work?

05/28/2010

As we enter Memorial Day weekend--which commemorates the U.S. men and women who have died in military service, most of them overseas--it's worth highlighting the increasingly global nature of that all-American car brand, Chevrolet. From 1986 to 1992, Chevy's ad slogan was "the heartbeat of...

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