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Lexus Wants Your Lunch--For An Online Chat
Joel Feder By Joel Feder

Lexus Wants Your Lunch--For An Online Chat

11/10/2010

Lexus may have been late to the social media party but they're definitely making up for lost time. Recently they held a dinner at a customer's house while live tweeting the conversation. This brought interactive focus groups consumer engagement to a whole new level. Now, Lexus plans to hold what...

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