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Lexus Wants Your Lunch--For An Online Chat
Lexus Wants Your Lunch--For An Online Chat

Lexus may have been late to the social media party but they're definitely making up for lost time. Recently they held a dinner at a customer's house while live tweeting the conversation. This brought interactive focus groups consumer engagement to a whole new level. Now, Lexus plans to hold what...Read More»

2011 Chevrolet Volt
2011 Chevrolet Volt: Our Editors Weigh In

It's been a busy week already here at High Gear Media, but without a doubt, one of the biggest news stories of the week is the pricing of the 2011 Chevrolet Volt--the extended-range electric vehicle GM will deliver beginning this fall. The Volt's been a labor of love at General Motors since 2006...Read More»

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