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Three Of Five Parents Involve Kids In Car-Buying Decisions, Study

Three Of Five Parents Involve Kids In Car-Buying Decisions, Study

It may come as a shock to some automakers, and a few parents, but a new proprietary study from The Family Room finds that three of five parents (57 percent) today involve their kids in car-buying decisions. The story, originally appearing in Advertising Age, caught our attention, and we wanted more... read more

April 17, 2012 by - 0
 
Etta James, by Wikipedia contributor Roland Godefroy

Etta James, Music Legend And Voice Of The '95 Jaguar XJ, Dead At 73

Certain things in life are timeless, like the Jaguar XJ sedan, a good single-malt scotch, or the sultry voice of Etta James singing “At Last.” Following a... read more January 20, 2012 by 2


 
Chrysler Born of Fire Super Bowl XLV ad

Top 20 Viral Automotive Videos Of 2011

As we look back on 2011 in our rear view mirror, we take a moment to look at the top 20 viral automotive videos. These videos all hit it big on YouTube, and spread like a... read more January 4, 2012 by 0


 
2012 Chrysler 300

False Advertising From Ford And Chrysler? Or Much Ado About Nothing?

It could be a tempest in a teapot or just the latest in the slings and arrows tossed about by this group or that, but Made in the USA Foundation, a California-based advocacy... read more October 11, 2011 by 0


 
2012 Ford Fusion

Are Ford And Chrysler Guilty Of False Advertising?

If California-based advocacy group Made in the USA Foundation is correct, both Ford and Chrysler are guilty of engaging in false advertising. Automotive News (subscription... read more October 11, 2011 by 10


 
Is this the new Toyota Aqua?

New And Improved TCC, OnStar, Toyota Prius: Car News Headlines

We launch a new version of TheCarConnection, while OnStar backpedals its latest privacy policy changes. Cadillac has canceled the ATS Convertible and we drive the 2012 Audi... read more September 28, 2011 by 0


 
Jennifer Lopez in an ad for the 2012 Fiat 500c

2012 Fiat 500c Commercial Starring Jennifer Lopez, Explained

Last week, we told you about Fiat's new commercial for the 500c, starring singer/actress Jennifer Lopez. But watching that ad is a little confusing, like joining an episode... read more September 20, 2011 by 5


 
Ford Drive One Ad

Ford's 'Press Conference' TV Spot Critical Of GM, Chrysler Bailout

Ford’s recent “press conference” television ads have a fairly simple premise: grab real life Ford owners and put them into an unscripted press conference... read more September 16, 2011 by 3


 
Ford Drive One Ad

Ford Ad Slams GM And Chrysler For Taking Bailouts

A lot has been said about GM and Chrysler taking the government bailouts while Ford didn't, but to date, the automakers have played nice regarding the situation. Ford has now... read more September 16, 2011 by 1


 
Toyota's 'Your Other You' campaign

Toyota Hit With $10 Million Lawsuit For Stalker-Themed Ad Campaign

Toyota's "Your Other You" ad campaign for the 2009 Matrix was supposed to capitalize on the "punking" trend popular at the time. But when a woman got unknowingly dragged into... read more September 16, 2011 by 1


 
Screencap from Chevrolet's 'Chevy Runs Deep' ad

'Chevy Runs Deep' Runs Out Of Steam

Over the years, Chevy has had some memorable marketing slogans. “Baseball, hot dogs, apple pie and Chevrolet,” for example, conjured up symbolic images of... read more September 15, 2011 by 10


 
2012 Volkswagen New Beetle in Britney Spears' 'I Wanna Go' video

Britney Spears Pimps The 2012 Beetle

There are days when you have to wonder if the universe is run by a drunken frat boy with a sense of humor. Case in point: the latest Britney Spears video that pimps the 2012... read more June 22, 2011 by 3


 
2011 Jeep Wrangler Mojave

Jeep Wrangler + Lenny Kravitz: I Want To Get Away

Cooking is an inherently tricky business. Too much of one ingredient or too little of another, and the meal is a washout. Moreover, being consistent while cooking ... no... read more May 16, 2011 by 1


 
Hatsune Miku, Toyota spokesperson. Image: Toyota

Can A Virtual Celebrity Help Sell The Toyota Corolla?

If you live in the United States, chances are good that you’ve never heard of Hatsune Miku. In Japan, the young pop star has a huge following, and played a series of... read more May 12, 2011 by 3


 
Eminem in Chrysler's Super Bowl XLV ad

The Luv For Eminem's Detroit (Chrysler?) Ad: Bizarre & Wrong

Maybe it's just basic TV advertising 101: Commercials are too short to make a logical appeal, so they rely on emotion. Unfortunately, emotion often trumps both logic and... read more February 9, 2011 by 2


 

 
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