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Ford Apologizes For Ad Featuring Paris Hilton & Bound, Gagged Kardashians

Ford Apologizes For Ad Featuring Paris Hilton & Bound, Gagged Kardashians

Ford's thoughtful approach to marketing yields huge dividends. Its "Fiesta Movement" campaign, for example, remains the yardstick by which other social media forays are measured. But that doesn't mean that Ford and its numerous agency partners are infallible. Sometimes, mistakes are made, leaving...

March 25, 2013 by 
 
Volkswagen's "The Bark Side" Super Bowl ad

Volkswagen & Honda Among YouTube's Most-Watched Ads Of 2012

We're only 14 days into December, we haven't even cleared the Christmas hurdle, and already folks are publishing their "Best of the 2012" lists. Ordinarily, we'd call that... December 14, 2012 by 


 
Peyton Manning - behind-the-scenes of Buick Verano TV ad

NFL Quarterback Peyton Manning Touts Buick Verano In TV Ads

It’s a different kind of rivalry for two superstar NFL athletes: claiming screen time in TV ads for two of the Big Three Detroit automakers. Just a day after the cameo... July 10, 2012 by  1


 
Stylists work on the 2013 Dodge Dart

2013 Dodge Dart To Make TV Debut During MLB All Star Game: Video

If the television commercial for the 2013 Dodge Dart is to be believed, building an all-new car in arguably the market’s most competitive class isn’t really that... July 10, 2012 by 


 
Former Manchester United captain Bryan Robson (left) and current star Ryan Giggs

Chevy Leaps Into Soccer: It’s More Football Than Football, Right?

Just as the dust settles in the weeks following General Motors announcing its withdrawal from Facebook advertising and Super Bowl commercials, Chevrolet is back in the game... June 8, 2012 by 


 
2012 Jeep Grand Cherokee SRT8

Three Of Five Parents Involve Kids In Car-Buying Decisions, Study

It may come as a shock to some automakers, and a few parents, but a new proprietary study from The Family Room finds that three of five parents (57 percent) today involve... April 17, 2012 by 


 
Interactive brochure for the 2012 Subaru Impreza

Dynamic Interactive 2012 Brochures – From Subaru, Of Course

The latest in what has been a flurry of news from Subaru is the launch of its dynamic interactive brochures for the 2012 product lineup. More than just a static collection of... March 6, 2012 by 


 
Mazda - Dr. Seuss The Lorax Spot

Mazda Teams With Dr. Seuss To Promote 2013 CX-5 Crossover In New Ads

Families with small children, or those who love Dr. Seuss, will get a glimpse of the all-new 2013 Mazda CX-5 in TV commercials designed to heighten interest in the new small... February 18, 2012 by 


 
Clint Eastwood narrates "Halftime In America"

Chrysler's Ad About Detroit Comeback Filmed In... New Orleans?

If you watched yesterday’s Super Bowl, perhaps the most talked-about commercial was the “Halftime In America” ad run by Chrysler and starring Clint... February 6, 2012 by  6


 
Etta James, by Wikipedia contributor Roland Godefroy

Etta James, Music Legend And Voice Of The '95 Jaguar XJ, Dead At 73

Certain things in life are timeless, like the Jaguar XJ sedan, a good single-malt scotch, or the sultry voice of Etta James singing “At Last.” Following a... January 20, 2012 by  2


 
Chrysler Born of Fire Super Bowl XLV ad

Top 20 Viral Automotive Videos Of 2011

As we look back on 2011 in our rear view mirror, we take a moment to look at the top 20 viral automotive videos. These videos all hit it big on YouTube, and spread like a... January 4, 2012 by 


 
2012 Chrysler 300

False Advertising From Ford And Chrysler? Or Much Ado About Nothing?

It could be a tempest in a teapot or just the latest in the slings and arrows tossed about by this group or that, but Made in the USA Foundation, a California-based advocacy... October 11, 2011 by 


 
2012 Ford Fusion

Are Ford And Chrysler Guilty Of False Advertising?

If California-based advocacy group Made in the USA Foundation is correct, both Ford and Chrysler are guilty of engaging in false advertising. Automotive News (subscription... October 11, 2011 by  10


 
Is this the new Toyota Aqua?

New And Improved TCC, OnStar, Toyota Prius: Car News Headlines

We launch a new version of TheCarConnection, while OnStar backpedals its latest privacy policy changes. Cadillac has canceled the ATS Convertible and we drive the 2012 Audi... September 28, 2011 by 


 
Jennifer Lopez in an ad for the 2012 Fiat 500c

2012 Fiat 500c Commercial Starring Jennifer Lopez, Explained

Last week, we told you about Fiat's new commercial for the 500c, starring singer/actress Jennifer Lopez. But watching that ad is a little confusing, like joining an episode... September 20, 2011 by  5


 
Ford Drive One Ad

Ford's 'Press Conference' TV Spot Critical Of GM, Chrysler Bailout

Ford’s recent “press conference” television ads have a fairly simple premise: grab real life Ford owners and put them into an unscripted press conference... September 16, 2011 by  3


 
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