Car Advertising

Audi Fan Creates Outstanding Ad Riffing On The Sochi Winter Olympics Snowflake Fail
Audi Fan Creates Outstanding Ad Riffing On The Sochi Winter Olympics Snowflake Fail

Once upon a time, advertising was a long, drawn-out process. The Don Drapers of the world took months to develop slogans, refine logos, and copyedit commercials before unleashing them on consumers. Then came the internet, and eventually, social media. Together, they changed the way that we think...Read More»

LGBT-inclusive ad for the Chevrolet Traverse (debuted during the Sochi Winter Olympics)
Chevrolet Launches Two LGBT-Inclusive Ads During Winter Olympics Broadcast From Sochi, Russia

At noon Eastern, Chevrolet unveiled two commercials on YouTube: one for the all-new Chevy Traverse, the other for Chevrolet, the brand. "Why should that matter?", you ask. "Don't automakers post clips to the web on a daily basis?" They do, but these are special: they're intended for TV, and they...Read More»

2014 Nissan Rogue marketing campaign, 'The Detour'
Send The 2014 Nissan Rogue On A Road Trip 'Detour' Using Google Maps

Nissan is hyping the 2014 Rogue compact crossover with a new online campaign called "Detour" that could be one of the better Friday afternoon timewasters we've encountered -- this week, anyway. The campaign creates a fantasy road trip-slash-music video using Google Maps, some stock car-on-road...Read More»

Audi Snapchat images from Super Bowl 2014
Audi's Super Bowl Snapchat: Awesome or Awkward?

Yesterday afternoon and evening, millions of sports fans geared up for a Super Bowl that would ultimately prove to be stupendously underwhelming (or overwhelming, for Peyton Manning). But despite the huge number of TV sets tuned to the big game, many viewers were glued to other, smaller screens...Read More»

Bob Dylan Chrysler ad
Super Bowl 2014 Ads: The Good, The Bad, And Bob Dylan (Video)

The television has been dusted, the batteries in the remote have been changed, and the Rotel is bubbling quietly in a crock pot: the Super Bowl is here, featuring Queen Latifah, an opening-seconds safety, and Audi apparently losing its mind on Snapchat. Of course, football fans aren't the only...Read More»

2014 Volvo S60L production in China
Can Volvo Be Saved?

Once upon a time, Volvo was a force to be reckoned with. Can it rise from the ashes, or is it speeding irrevocably toward irrelevance? Even at the height of its popularity, Volvo never achieved the high-end luxury status of other European marques like BMW or Mercedes-Benz, but that seemed to be a...Read More»

Volkswagen 'Algorithm' teaser for Super Bowl 2014
Volkswagen Releases Super Bowl Ad Teaser. What's German For 'Meh'?

It's that time of year again: time to stock up on Rotel, replace the springs in the sectional, and prepare for the Super Bowl and its many amazing ads. Or not so amazing, if Volkswagen's teaser for Super Bowl XLVIII is any indication. Once upon a time, advertisers went to great lengths to keep...Read More»

Honda's award-winning 'Hands' commercial
Honda Takes Top Honors In Annual Auto Ad Competition (Video)

It's a big week for directors, grips, and gaffers -- and not just because of the Golden Globes. The North American International Auto Show is up and running in Detroit, and today on the show floor, awards are being doled out for the best recent car ads. The Automobile Advertising of the Year Awards...Read More»

Dealer - Sale
FTC Investigates 10 Dealers For Deceptive Ads, With More Probes Planned

If you're a car dealer and you're unfamiliar with the term "best practices", listen up, because the Federal Trade Commission may soon be knocking on your door. The FTC has investigated consumer complaints at ten U.S. auto dealerships, all of whom were accused of deceptive advertising. The agency...Read More»

Jennifer Lopez in an ad for the 2012 Fiat 500c
5 Of The Best Car Commercials (And 5 Of The Worst)

Maybe it's just us, maybe it's the dog days of summer, but it seems as if auto advertising has slowed to a standstill. We know that's not the case -- car commercials, like time, wait for no man, woman, or manbearpig. They flood the airwaves, the interwebs, and all points in-between with touching...Read More»

'Body Paint' ad for the Fiat 500 Abarth Cabrio
Fiat 500 Abarth Cabrio Recreated By Nude Women, Because Everyone Is Out Of Ideas

If you don't keep tabs on the advertising world, we have some very cool news: Fiat has unveiled a new ad for the 500 Abarth Cabrio in which the car itself is represented by nude, body-painted, female models! Stop reading here, watch the video clip above, and enjoy your day. On the other hand, if...Read More»

Ford Figo ad featuring Paris Hilton and the Kardashians
Ford Apologizes For Ad Featuring Paris Hilton & Bound, Gagged Kardashians

Ford's thoughtful approach to marketing yields huge dividends. Its "Fiesta Movement" campaign, for example, remains the yardstick by which other social media forays are measured. But that doesn't mean that Ford and its numerous agency partners are infallible. Sometimes, mistakes are made, leaving...Read More»

Toyota RAV4 commercial featuring Kaley Cuoco
Super Bowl Ads: A Compilation Of Car Commercials For 2013's Big Game

This year's Super Bowl promises to be a good one. Chicken wings are flying off the shelves despite record-high prices. The Destiny's Child halftime reunion is -- for the moment -- still on. Oh, and there's a football game happening, too. That ought to liven things up. But what folks will really be...Read More»

Honda 'Grrr' ad for the i-CTDi diesel engine
Top 10 Auto Ads Of The Past 25 Years

The auto industry spends billions of dollars each year on TV ads, but few are worth remembering. In fact, there are many we'd rather forget. Thankfully, at least one organization is keeping tabs on all those commercials, and during this week's Detroit Auto Show, it revealed its list of the ten best...Read More»

Screencap from 'The Motherhood' feat. the Fiat 500L
2014 Fiat 500L: A Perfect Ride For Cool, Rapping Moms

Not so long ago, June Cleaver was America's model mom -- someone who'd take care of the children and manage the household while the father journeyed out into the business world. Then came the 1960s and 70s, when mothers were expected to bring home the bacon, fry it up in a pan, and do everything...Read More»

Volkswagen's "The Bark Side" Super Bowl ad
Volkswagen & Honda Among YouTube's Most-Watched Ads Of 2012

We're only 14 days into December, we haven't even cleared the Christmas hurdle, and already folks are publishing their "Best of the 2012" lists. Ordinarily, we'd call that premature, but we're trying to be less judgy. (Call it playing catch-up on our long-forgotten New Year's resolutions.) The list...Read More»

Peyton Manning - behind-the-scenes of Buick Verano TV ad
NFL Quarterback Peyton Manning Touts Buick Verano In TV Ads

It’s a different kind of rivalry for two superstar NFL athletes: claiming screen time in TV ads for two of the Big Three Detroit automakers. Just a day after the cameo appearance by the New England Patriots’ Tom Brady in the 2013 Dodge Dart commercial during the MLB All-Star Game...Read More»

Stylists work on the 2013 Dodge Dart
2013 Dodge Dart To Make TV Debut During MLB All Star Game: Video

If the television commercial for the 2013 Dodge Dart is to be believed, building an all-new car in arguably the market’s most competitive class isn’t really that difficult. All it takes is genius, inspiration, hard work for obscenely long hours and enough coffee to fill Lake Michigan...Read More»

Former Manchester United captain Bryan Robson (left) and current star Ryan Giggs
Chevy Leaps Into Soccer: It’s More Football Than Football, Right?

Just as the dust settles in the weeks following General Motors announcing its withdrawal from Facebook advertising and Super Bowl commercials, Chevrolet is back in the game. Only this time, it’s more football than football. Manchester United and Chevy are now in a five-year deal, making the...Read More»

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