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Car Dealers: Stay In The Driver's Seat Or Pay More For Your Next Vehicle

Car Dealers: Stay In The Driver's Seat Or Pay More For Your Next Vehicle

I learned a lot as Internet Manager for a major car dealer. One of the biggest lessons was that customers are encouraged to go to sleep in the process of buying a car so the dealer can direct them in a way that maximizes their profits. This isn’t a good or bad thing; it’s simply how the... read more

August 24, 2010 by - 0
 
Woman driving

Zoning Out While Driving: Some Explanations

If, after buying a new car, you have ever reached for a non-existent gear shift lever or headlight switch, you get an idea of how at home we become in our cars. Some studies... read more August 15, 2010 by 0


 
2010 Dodge Caliber RT

Car Loan Interest Rates Continue To Fall

Do you qualify for a zero percent offer from an auto manufacturer during the 2010 model year clearance sales that are taking place across the country? Only 1 in 20 new car... read more August 15, 2010 by 0


 
2010 Volvo C30

Car Shopping Advice: Lower Your Stress At The Dealership (And Save Money)

We’ve discovered that shopping for a car at a dealership is stressful. In fact, a recent study by AutoTrader.com found that shopping for your next vehicle is more stressful... read more August 13, 2010 by 0


 
2011 Hyundai Equus (Korean-market vehicle)

Hyundai Sees Global Resurgence

With Hyundai’s recent, and successful, resurgence here in the U.S., it is no surprise that India’s second largest automaker, Hyundai India is predicting a 20 percent... read more August 12, 2010 by 0


 
2011 Hyundai Sonata 2.0T

Hyundai Trying Harder To Win Customer Approval: Part I

Hyundai continues to earn the approval of savvy car buyers with the roll out of another consumer-based program designed to A) educate Hyundai owners, and B) save them money... read more August 9, 2010 by 0


 
2011 Toyota Sienna

Is It Cool To Own A Minivan?

Toyota is employing a brand new marketing campaign for the Toyota Sienna by coming up with a music video to show that it really is cool to own a minivan. Called the... read more August 5, 2010 by 2


 
2011 Hyundai Equus

2011 Hyundai Equus: A Way To Avoid Dealer Showrooms

If the only thing that has prevented you from buying a luxury car is the inner turmoil that visiting the new car showroom causes, Hyundai has a car for you. In its inaugural... read more August 5, 2010 by 0


 
2010 Volvo C30

Smart Car Shopping: Who's In Control Here? Part II

Car dealers train their sales staff to stay in control of a customer’s buying process at all times. There is a well established sequence of events that begins when... read more August 1, 2010 by 0


 
2010 Subaru Forester

Smart Car Shopping: Who's In Control Here?

When I was Internet Manager for a major car dealer, it was my job to stay in control of my customers. If I couldn’t stay in control, I was obligated to "turn them" to... read more July 30, 2010 by 1


 
2011 Volvo S60

Ford's Sale Of Volvo To Chinese Automaker Geely Nearly Complete

Just yesterday we got word that the Chinese commerce division will OK the sale of Ford-owned Volvo to Chinese firm Geely Automotive. Perhaps no foreign acquisition has more... read more July 30, 2010 by 0


 
2010 Buick LaCrosse

Car Dealer Tricks: Bait And Switch - Part II

We’re looking at a tactic that car dealers use to entice customers into the showroom with a low priced ad car, and then switch them to a higher priced model. As long as the... read more July 28, 2010 by 0


 
2010 Hyundai Santa Fe

Car Dealer Tricks: Won’t Return Keys or Registration - Part II

When car dealers evaluate your trade, they ask for the keys and registration. They need the keys to drive the car. They need the registration to make sure it’s current, and... read more July 25, 2010 by 0


 
Dealer

How To Know When To Leave A New Car Showroom

You know when to leave a car showroom when you've bought a new car--but how do you know when to leave when you're not getting anywhere? There’s a tipping point in every... read more July 20, 2010 by 2


 
2010 Toyota Corolla

Car Dealer Tricks: Buyer Beware

This begins a series of articles on how to avoid a long list of tricks that car dealers use to get more money out of customers than they want to pay. As an ex-Internet... read more July 19, 2010 by 0


 
Traffic in China

Nielsen: Chinese Car Buyers Are Feeling A Little Hungover

2009 was a year that many would like to forget, and that goes double for the auto industry. In China, however, 2009 was a boom time for car makers -- a year of steep... read more July 16, 2010 by 1


 

 
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