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Study Finds That Men Are From Lincoln, Women Are From Volvo

Study Finds That Men Are From Lincoln, Women Are From Volvo

In marketing, companies always track the demographics of their customers to identify shopping trends. They look at age, geography, income, and many other factors, but perhaps none more so than sex. The auto industry isn't immune from this -- not by a long shot -- and it's drawn a number of... read more

August 20, 2013 by  - 1
 
Dealer

Car Customers Hate Haggling More Than Anything

Shopping for a car can be a real pain. But according to a new survey, there's one thing that consumers hate above all else: negotiating the price of their new ride. This... read more August 23, 2012 by  3


 
Volkswagen 'Autobahn for All' commercial

How Many Shoppers Skip The Test Drive? More Than You Think

Everyone knows that most consumers begin researching their next ride online (or, if you're lucky, in a swanky digital showroom). But do you have so much faith in your... read more August 13, 2012 by  5


 
2012 Volkswagen Beetle

When It Comes To Cars, Men Dig Superman, Women Love Clark Kent

Here we go again: a new study has revealed the vastly different habits of men and women. The focus this time? Each sex's preference in cars. The data comes from TrueCar... read more April 24, 2012 by 


 
Chrysler Vehicle Order Tracking System

Chrysler Lets You Track The Status Of Your New Vehicle

Not so long ago, most new-car buyers had one option to track the status of their order: wait for the dealer to call and say, "It's in." Chrysler has changed that, though... read more September 27, 2011 by 


 
Handing over car keys

Would You Buy A Car Without Driving It First?

The idea of buying a car over the Internet is nothing new, but recent data shows that the trend is increasing as manufacturers offer consumers more tools to design specific... read more September 8, 2011 by  7


 
2011 Toyota Prius

Study: Americans Avoiding Japanese, Korean Autos In The Wake Of Earthquake, Tsunami

To say that things have been tough in Japan since the Tohoku earthquake and tsunami on March 11 would be a gross understatement. With thousands of lives lost, homes... read more April 15, 2011 by  3


 
Car being loaded onto flat bed tow truck

The Repo Man Cometh -- But Not On Facebook

Late last summer, we sent a warning to anyone who might be behind on a car note, credit card, or mortgage: don't accept that mysterious Facebook friend request! At the time... read more March 10, 2011 by  1


 
Online shopping

Projection: By 2016, 20% Of Auto Sales Will Be Made Online

As more of our lives move to the web, it's only natural that we'll spend more time getting information there, too. And as we acquire that information -- as a growing number... read more February 14, 2011 by 


 
Kia storefront on eBay

Kia Gets A Sleek New Storefront On eBay

Remember when auction sites were the hot new thing? When eBay was groundbreaking? When authors around the globe made a pretty penny selling books and pamphlets and CD-ROMs... read more November 24, 2010 by  2


 
Teen driver

41% Say 'Buying American' Is Most Important When Shopping For A Car (But What's 'American'?)

Each of us has a slightly different set of criteria when we go shopping for a new ride. Some are obsessed with horsepower, some want airbags, and some marketing folks believe... read more November 23, 2010 by  13


 
Generation Y

Is Social Media Driving Young People Away From, Well, Driving?

If you read our sister sites, you already know that shoppers over 50 account for nearly two-thirds of all new car purchases. What you may not know is that the stats on... read more November 5, 2010 by  4


 
2010 Chevrolet Impala

Chevy Hands AARP Members $1000 Toward A 2010 or 2011 Impala

If you've reached the Big 5-0 and you're in the market for a new sedan, you might want to renew your AARP card: for the month of November, GM is offering AARP members a... read more November 4, 2010 by  4


 
2005 Volkswagen Jetta Sedan A5 Value Edition

Buying From A Car Dealer: Why People Dislike The Process

I received a call from a desperate car buyer yesterday. She told me her 2007 VW Jetta had just been written off by her insurance company after being in an accident. Luckily... read more October 28, 2010 by 


 
2010 Mazda CX-7 s Grand Touring

Selling Your Car Online: Setting Yourself Apart From Dealers

The economic downturn is forcing more Americans to sell their cars privately rather than trading them in with a car dealer. For those brave souls venturing online to post... read more October 26, 2010 by 


 
2008 Ford Taurus SEL

Buying From A Car Dealer: Getting The Most For Your Trade

The world of car sales—private sellers or at a dealership—is like the Wild West. It’s free-wheeling and whoever does the best job negotiating the terms of... read more October 24, 2010 by  1


 
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