Buick News

Buick Is 'The New Class Of World Class'
Richard Read By Richard Read

Buick Is 'The New Class Of World Class'


Bob Lutz has made his first stab at reinvigorating Buick's marketing campaign with a new tagline for the Buick LaCrosse: "The new class of world class". You might recall that shortly after Lutz was installed (post-bankruptcy) as General Motors' chairman for marketing, he dismissed the most recent...

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2010 Buick LaCrosse

High Gear Media Staff By High Gear Media Staff

First Drive: 2010 Buick LaCrosse

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