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Poll: Toyota Recovers U.S. Reputation, As Chrysler And GM Lag

Poll: Toyota Recovers U.S. Reputation, As Chrysler And GM Lag

Toyota hasn't just bounced back, with one of the strongest reputations among automakers in the U.S. It is the most highly regarded auto-sector company in the U.S. So says one of the preeminent measures of company reputation, the 2013 Harris Poll Reputation Quotient (RQ), from Harris Interactive... read more

February 12, 2013 by  - 1
 
BrandZ Top 100 Most Valuable Global Brands 2012

BMW, Toyota, Mercedes-Benz Are The Most Valuable Auto Brands

How do you value a brand -- not a company, not a world-renowned CEO, but a brand? Marketing research firm Millward Brown knows, and its recent rankings of international... read more May 22, 2012 by 


 
2012 Jeep Grand Cherokee SRT8

Three Of Five Parents Involve Kids In Car-Buying Decisions, Study

It may come as a shock to some automakers, and a few parents, but a new proprietary study from The Family Room finds that three of five parents (57 percent) today involve... read more April 17, 2012 by 


 
2013 Hyundai Elantra GT

Hyundai, Ford, Honda Create The Most "Consumer Delight"

Competition is tough these days, and with new offerings constantly popping up from every corner of the world, things are only going to get tougher down the road. According to... read more February 10, 2012 by  2


 
2012 Hyundai Veloster

Hyundai Aces Brand Loyalty Study; Toyota, Ford Make The Top 100

The good news -- for Hyundai fans, at least -- is that the Korean automaker has driven to the top ten of Brand Keys' Customer Loyalty Leaders Index for a second year in a... read more September 13, 2011 by 


 
Chevrolet wants to be more like Apple

GM's Marketing Guru Wants Chevrolet To Become Apple

On Tuesday, General Motors held its second annual "Global Business Conference" for investors. And during the presentation, GM's chief marketing officer, Joel Ewanick, said... read more August 11, 2011 by  9


 
2012 Scion tC RS 7.0

What Cars Are Generation Y Consumers Buying?

Generation Y consumers are critical to automakers, since the 18- to 27-year-old demographic helps to set trends and advance technology. The latest Buick model hay have an... read more July 7, 2011 by  3


 
YouGov Impression scores for International, Domestic, Mid-Market, and Luxury cars, May & June 2011

Study: Detroit's Image Dinged, Foreign & Luxury Autos Shine

Last week, we reported on June auto sales stats, which showed big gains for America's Big Three, as well as for German and Korean marques. But a new survey from YouGov hints... read more July 6, 2011 by  4


 
Millward Brown's 2011 BrandZ study

Toyota Bumps BMW To Become Most Valuable Auto Brand In The World

Just last week, we reported BMW had finally kicked Toyota's Lexus brand from the top spot in the U.S. luxury market. Today, the trade winds have shifted, and we find Toyota... read more May 9, 2011 by  3


 
The Virtue 100 -- most discussed brands of 2010

Which Automakers Do You Talk About Most?

Here at SocialCarNews, we talk about nearly all of the world's major automakers -- then again, that's our job. But which car companies is the rest of America talking about?... read more January 7, 2011 by 


 
YouGov analysis of GM brand

Survey: America Loves GM Again

Say what you will about General Motors -- and you've probably said plenty the past two years -- but things may finally be looking up for America's largest automaker. A new... read more December 6, 2010 by  4


 
Interbrand's top 100 brand rankings for 2010 (biggest risers and fallers)

Interbrand Names The Top 100 Brands Of 2010: How Does Your Favorite Automaker Rank?

Every year, the marketing powerhouse known as Interbrand publishes a list of the top 100 global brands. These are the companies at the head of the international pack that... read more September 17, 2010 by 


 
Volkswagen, Alfa Romeo logos

Rumor: Volkswagen Wants To Purchase Alfa Romeo

According to an article in Germany's Automobilwoche, the Volkswagen Group wants to bring another child into its already-crowded family of brands: Alfa Romeo. Citing an... read more August 23, 2010 by 


 
BP logo, reimagined [via Greenpeace UK]

Great News For Toyota: People Hate BP More!

Toyota probably isn't the happiest place to work right now. Apart from the automaker's ongoing recall fiasco, Toyota took a nose dive in J.D. Power's recent Initial Quality... read more June 22, 2010 by  1


 
2005 Mercury Mountaineer 4-door 114" WB Luxury AWD Grille

Report: Ford To Shut Down Mercury Brand?

Ford's Mercury brand might be heading for the chopping block. Bloomberg, citing unnamed sources within the company, says that Ford Motor Co. is planning to shut down its... read more May 27, 2010 by  11


 
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