Brand

Survey: America Loves GM Again
Survey: America Loves GM Again

Say what you will about General Motors -- and you've probably said plenty the past two years -- but things may finally be looking up for America's largest automaker. A new survey from research firm YouGov indicates that there's light at the end of GM's tunnel, at least as far as the company's...Read More»

Interbrand's top 100 brand rankings for 2010 (biggest risers and fallers)
Interbrand Names The Top 100 Brands Of 2010: How Does Your Favorite Automaker Rank?

Every year, the marketing powerhouse known as Interbrand publishes a list of the top 100 global brands. These are the companies at the head of the international pack that shape the way the world does business. The best performers have solid balance sheets, strong future prospects, and the respect...Read More»

Deer Season Is Coming: Cue The Chevy Truck Ads

In many parts of America, deer season is a very big deal. Families talk about it for months, plan hunting trips, shop for deer stands, clean rifles. We know of school districts that cancel classes the day before the season opens, mostly because half the students want to stay home and pack for the...Read More»

Screencap from Porsche DNA microsite
Video: Porsche Undergoes DNA Test To Prove Its Babydaddy-ness

It's a fairly quiet week as far as car news goes, what with many folks trying to get in some last-minute R&R before the busy fall season kicks off. That makes it a perfect time for Porsce to launch a new marketing campaign that explores the automaker's high-performance pedigree. The campaign in...Read More»

Volkswagen, Alfa Romeo logos
Rumor: Volkswagen Wants To Purchase Alfa Romeo

According to an article in Germany's Automobilwoche, the Volkswagen Group wants to bring another child into its already-crowded family of brands: Alfa Romeo. Citing an unnamed senior VW manager, the report says that Wolfsburg would jump at the chance to sign adoption papers if the brand were to...Read More»

2011 Volvo V60 wagon
Ford's Sale Of Volvo To Geely Is Expected To Close Next Week

We haven't heard much lately about Ford's sale of Volvo to Chinese automaker Geely. We've been hoping things were on-track, but given all the trouble GM had offloading HUMMER to Sichuan Tengzhong -- namely financing, approval from the Chinese government, and Ford's concerns about intellectual...Read More»

2007 Subaru Impreza 4-door H4 MT i Side Exterior View
Subaru Could Be In For An Extreme Makeover

Subarus are many things: sporty, reliable, fun to drive, and a favorite among tuners. But there's one thing Subarus aren't, at least by conventional standards: pretty. One man has been given the task of changing that. Since its U.S. launch in 1968, Subarus have been compared (unfavorably) to...Read More»

BP logo, reimagined [via Greenpeace UK]
Great News For Toyota: People Hate BP More!

Toyota probably isn't the happiest place to work right now. Apart from the automaker's ongoing recall fiasco, Toyota took a nose dive in J.D. Power's recent Initial Quality survey (from 7th in 2009 to 21st in 2010), and at least one person at the UAW is trying to incite his followers to boycott the...Read More»

2010 Cadillac CTS-V
Ed Whitacre Hosts Extreme Makeover: Cadillac Edition

Since emerging from bankruptcy a year ago -- June 10, 2009, to be exact -- General Motors has been trying to buff its tarnished image. Some of the company's work on that front has been controversial, like CEO Ed Whitacre's recent commercial touting the fact that GM repaid its federal loans months...Read More»

Screencap from Wieden + Kennedy spot for the 2011 Jeep Grand Cherokee
Video: Chrysler Returns To Marketing With A Whimper, Not A Bang

Of America's Big Three automakers, Chrysler is having the most trouble recovering from the recent recession. Sure, General Motors has struggled to get its marketing under control, but to its credit, GM never slowed down -- not even during last year's bankruptcy/bailout fiasco. Chrysler, on the...Read More»

Screencap from Toyota Music Rock the Space II
Toyota Brings A Battle Of The Bands To MySpace (Yes, It's Still There)

Lately, MySpace has begun feeling like a kegger at 4am: mostly empty, with a handful of party weirdos standing in the kitchen, quietly swaying to a mixtape the DJ's girlfriend left behind. Hell, even Tom bailed on that stuff. So far as we know, the only folks who admit to MySpace membership anymore...Read More»

2010 Hyundai Tucson
Hyundai Hits #1 In Customer Loyalty, Toyota Slips To #3

Looking to buy a Hyundai? You're not alone. Over the past year, the Korean automaker has become a darling of the press, and according to one new study, Hyundai owners are now the most brand-loyal kids on the block. That, in turn, has helped keep Hyundai resale values high, which has made owners...Read More»

2008 Ford Focus 4-door Sedan S Headlight
What Are Upgrade Headlight Xenon Car Bulbs?

Most automobiles are fitted with traditional halogen headlight bulbs at the time when they depart from manufacturers industrial unit. However, very few drivers are aware of the fact that it is possible to replace these halogen headlight bulbs with much brighter upgrade xenon car bulbs. Xenon bulbs...Read More»

The 2010 Toyota Prius
Toyota Is Tops In Brand Loyalty And Brand Perception

Ford may have swept the NACOTY awards, and Hyundai may be riding a wave of great press in the U.S., but the American public still views Toyota as the best brand -- and they're more loyal to it than to any other. For the third year in a row, Toyota has taken the #1 spot on Consumer Reports' annual...Read More»

Homer on the phone
Angry? Chrysler Launches Hotlines To Handle Customer Complaints

Say what you will about Chrysler: the company knows that it has an image problem. The man behind Chrysler's marketing, Olivier Francois, has begun the rebranding process with some fairly controversial ads, but now the company's customer care executive, Pietro Gorlier, is taking things one step...Read More»

2009 Pontiac G3
Frugal Shopper: GM Unloading Pontiac, Saturn Vehicles

If you've been on the lookout for a new car but you're a little short on cash, General Motors may have a deal for you. In a clever shell game that should pay off nicely for consumers, the company is offering dealers $7,000 for every Pontiac and Saturn vehicle that they move to their rental-vehicle...Read More»

Geely logo and Volvo logo
BREAKING: Ford, Geely Reach Deal To Sell Volvo

After months of negotiations and numerous trips to the bargaining table, Ford has finally brokered a deal to sell Volvo to Chinese automaker Geely. According to a Ford press release, an official agreement will be signed by Ford and Geely in the first quarter of 2010, with the sale to close in the...Read More»

Volvo logo
Geely Expecting To Seal The Volvo Deal By February 14

Although Ford hasn't set a deadline for the sale of Volvo the same way that General Motors fast-tracked Saab, Ford's preferred bidder -- Geely -- is hoping to wrap up things on the double. A source close to the negotiations told Reuters, "[The sale] is expected to be done before Chinese New Year...Read More»

J.D. Power's 2009 Customer Retention Survey
JD Power: Mercedes, Honda, Toyota Best In Customer Retention

During economic times like these, customer retention has given some automakers an edge in the marketplace. Though studies have suggested that brand loyalty is a thing of the past, J.D. Power's new Customer Retention Survey shows a whopping 67% of Mercedes-Benz buyers remain loyal to the company...Read More»

The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.