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brand perception

 
Honda, Toyota, Mercedes-Benz, Lexus Are Consumers' Choice For Quality

Honda, Toyota, Mercedes-Benz, Lexus Are Consumers' Choice For Quality

Consumer perception is a very important thing -- subjective, yes, but it can be the deciding factor in the battle between brands and technologies. In the 1980s, for example, many consumers preferred the quality of Betamax tapes, but VHS offered longer recording times. VHS manufacturers waged a... read more

June 5, 2014 by  -
 
2010 Ford Fusion Hybrid

Consumer Reports: Ford Ranks Most Favorable With Shoppers

Ford has put a lot of polish on its image over the past several years, with a number of reliable, high-quality, well-designed, and tech-savvy products over the past several... read more January 5, 2011 by  1


 
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