brand perception

Shortly After Hacking Scandal, Shoppers Still Love Jeep (Chrysler? Eh, Not So Much)
Shortly After Hacking Scandal, Shoppers Still Love Jeep (Chrysler? Eh, Not So Much)

Two weeks ago, everyone was talking about a Jeep Cherokee that was hacked via its Uconnect telematics system. After the story broke, Fiat Chrysler Automobiles hardened its network to minimize the danger to owners, and it recalled 1.4 million vehicles to update their software and foil hackers in the...Read More»

ALG's Brand Perception of Quality rankings, June 2014
Honda, Toyota, Mercedes-Benz, Lexus Are Consumers' Choice For Quality

Consumer perception is a very important thing -- subjective, yes, but it can be the deciding factor in the battle between brands and technologies. In the 1980s, for example, many consumers preferred the quality of Betamax tapes, but VHS offered longer recording times. VHS manufacturers waged a...Read More»

2014 Toyota Yaris
Toyota, Ford, Honda, Chevy Make Big Impression On U.S. Drivers, But Tesla, Subaru Are Closing In

If you're a fan of European auto brands, we have some bad news: by and large, your car companies are being left in the dust by their American and Asian competitors. At least that's what Consumer Reports claims in its latest Car-Brand Perception Survey. To create the survey, the magazine polled...Read More»

Honda, Toyota, Ford, and mid-market car sector rankings from YouGov's BrandIndex
Consumers Show Their Love For Honda, Ford, Toyota

2011 was a tough year for Asian automakers. True, their vehicles have fared well in various rankings, like Consumer Reports' recent list of "Top Picks". But between the March 11 Tohoku earthquake and tsunami, the flooding in Thailand, and the strong yen, many companies along the Pacific rim had a...Read More»

Car lot
Do You Really Care What Car You Drive?

Once upon a time, consumers were fiercely brand-loyal. Many of our parents and grandparents drove Fords or Chevys or Plymouths, and that's all they drove. But as we've seen over the past few years, brand loyalty is becoming a thing of the past -- a fact that's confirmed by new study from Consumer...Read More»

2010 Ford Fusion Hybrid
Consumer Reports: Ford Ranks Most Favorable With Shoppers

Ford has put a lot of polish on its image over the past several years, with a number of reliable, high-quality, well-designed, and tech-savvy products over the past several years, shoppers have definitely taken note—so much so that the automaker is at the top of the market in brand...Read More»

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