brand perception

Shortly After Hacking Scandal, Shoppers Still Love Jeep (Chrysler? Eh, Not So Much)
Richard Read By Richard Read

Shortly After Hacking Scandal, Shoppers Still Love Jeep (Chrysler? Eh, Not So Much)

08/06/2015

Two weeks ago, everyone was talking about a Jeep Cherokee that was hacked via its Uconnect telematics system. After the story broke, Fiat Chrysler Automobiles hardened its network to minimize the danger to owners, and it recalled 1.4 million vehicles to update their software and foil hackers in the...

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