Consumer perception is a very important thing -- subjective, yes, but it can be the deciding factor in the battle between brands and technologies. In the 1980s, for example, many consumers preferred the quality of Betamax tapes, but VHS offered longer recording times. VHS manufacturers waged a... read more
Toyota, Ford, Honda, Chevy Make Big Impression On U.S. Drivers, But Tesla, Subaru Are Closing In
Consumers Show Their Love For Honda, Ford, Toyota
Do You Really Care What Car You Drive?
Ford has put a lot of polish on its image over the past several years, with a number of reliable, high-quality, well-designed, and tech-savvy products over the past several... read more
January 5, 2011 by Bengt Halvorson 1